Small Business Owners' Guide to Sales and Marketing Success

By Anjo | For people who love to run their own business!

Who is Gen Z? How teens are consuming content

Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world's population and is poised to surpass other …

Claiming and Optimizing Your Google My Business Profile

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with John Jantsch …

7 Inventive Ways to Improve Your Organic CTR Using Google Search Console

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high …

Google Search

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings?Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating …

Social Media

Your 2018 Technical SEO Checklist

Keeping up with Google's algorithms is a full-time job. In the past year it's cracked down on ad-heavy content (Fred), shaken up local search results …

How to Create Content More Efficiently with Curation Techniques

I’ve always said that every website should have a blog.Think about how long you’re currently spending to write a blog post.I’m willing to bet it …

Infographics

Marketing School | Digital Marketing | Online Marketing: How to Create the Perfect About Page | Ep. #486

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people …

10 Powerful Whitehat Backlink Tactics For Digital Marketers

Link building can be one of the most critical and challenging parts of a digital marketing campaign. If you are running a business and want to dominate your industry, or at least ensure the competition doesn’t eat you alive, effective link-building tactics should be at the core of your marketing …

The Impact of 17 Factors on Google Search Rank

Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent …

Google Page Layout Algorithm: Everything You Need to Know by @annaleacrowe

The complete history of Google's 'above the fold' page layout algorithm, how it has evolved, and what it all means.The post Google Page Layout …

The Best Keyword Ranking Tools For Bloggers

Do you know if your keyword research and optimization efforts are working?When you’re running a website that relies on revenue from search engine …

Analytics

Google Freshness Algorithm: Everything You Need to Know by @LWilson1980

The Google Freshness algorithm update was a significant ranking change with many important implications to search engine success.The post Google …

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

It's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's …

The Secret Code You Need For Your Site to Rank on the First Page

Can you guess the universal language that websites use to interact with search engines?<p>No? The answer should be obvious.<p>It’s Schema.org …

4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

By now, you should be well aware of Google AdWords’ capabilities of scaling your business.<p>If you use it effectively, it can improve your brand …

This Startup is Going to Kill Information Overload in a Fantastically Unique Way (and I'm Obsessed)

Content consumption will forever be changed as we know it -- for good.<p>The Internet is ripe with content -- no surprise there, but it's not always easy to find exactly what you need (and want). As a result, we comfortably fall into the news aggregator abyss which results in endless scrolling based …

How to choose the best digital marketing channel for your business

Is digital marketing relevant to my business?<p>Would Facebook be relevant for my products and services or should I start with LinkedIn?<p>Will I be able …

Marketing

12 "No-BS" Ways to Increase Organic SEO Traffic in 2018 (with Case Studies)

Traffic...the lifeblood of <i>any</i> online business.<p>Think about it:<p>No traffic = ZERO sales.<p>And ZERO sales = ZERO revenue.<p>Now:<p>There’s always the option to …

Google Analytics

Why Richard Branson's Website Makes Sales (And What You Can Learn from Following His Lead)

The Virgin Group CEO does so much more than drive traffic to the site.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While influencing practically every living entrepreneur, Richard Branson has built a social media presence that all of us would do well to study. His Twitter handle …

Marketing

SEO Periodic Table of Link Building and Acquisition [Infographic]

Online marketing agency Indago Digital recently produced a periodic table of link building and acquisition tactics, which highlights some of the …

Periodic Table

Here’s How to Spy on Your Competitor’s Backlinks to Steal Their Hard Work

Backlinks are a necessary asset in the digital marketing industry.Everybody needs them, but nobody wants to put in the real work to get them.They can …

Google Search

5 Bottlenecks to Eliminate and Create Landing Pages that Converts Magnetically

Once upon a time, placing banners on your website was enough to convert your website visitors. Those things stopped being dependable for businesses a …

Marketing

4 Ecommerce Blog Post Templates To Build Traffic For Your Store

Blogging is one of the best and lowest-cost ways to generate traffic and sales for your store, so “write a blog post” is firmly planted on your to-do …

eCommerce

How to Write Product Descriptions That Sell

At one point or another, your company will need to craft product listings, and they need to be as persuasive as possible.<p>This story originally appeared on Bizness Apps<p>At one point or another, your company will need to craft product listings -- whether it’s for a menu, merchandise items or services. …

Product Management

Five Ways Google Scores Your Content

What if Google assigned a "content score" to every page on your website?<p>Experts now think that's exactly what Google does. Every page, every post on …

Low Facebook Ad ROI? Never Again with these 5 Personalization Tips

It’s no secret that Facebook Ads are difficult to optimize.With over 2 billion monthly active users, it’s becoming increasingly difficult to target a …

5 Tactics to Supercharge Your Website Conversion Rate

How about a quick 7 percent conversion-rate increase just from adding a few logos on an opt-in page?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing conveys a perception of being relatively straightforward. Unfortunately, however, most businesses have a hard time …

Marketing

The 40 Most Common SEO Mistakes [Infographic]

Which search engine optimization (SEO) mistakes appear most often on websites?<p>To find out, SEMRush used its site audit tool to collect anonymous data …

Google: Top Ranking Factors Change Depending on Query by @MattGSouthern

Contrary to popular belief, Google says there are no top 3 ranking factors that apply to all web pages.The post Google: Top Ranking Factors Change …

Google Search