Anil Modi

171 Flips | 4 Magazines | 1 Like | 3 Following | 15 Followers | @anilmodi | I travel to explore whats outside and inside of me.

5 Benefits of Customer Relationship Management

A CRM software can streamline your business workflows and enable you to give your customers personalized service<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Customer Relationship Management …

The Four Secrets Of Achieving Customer Satisfaction

What does a satisfied [but not necessarily fully engaged or loyal] customer look like? She thinks your business offers a reasonable solution and delivers it well. <i>If asked</i>, she’ll say nice things about you. But although she may have some warm feelings for your business, she’s not yet an advocate for …

Customer Experience

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

Designers are increasingly being offered seats in the boardroom, helping brands tell compelling stories and reshaping their business models. …

Customer Experience

Why Should You Replace Customer Segmentation with Machine Learning? | Oracle Profit Magazine

<b>Machine learning algorithms are far more effective than segmenting customers to personalize the customer experience.</b><p><i>By Eva Michel, Oracle …

How Customer-Centric Design Is Improving The Insurance Industry

I have noticed a trend at the many conferences I’ve attended around the world: The insurance industry is changing for the better. Technology companies leading the movement include industry newcomers like Lemonade, Metromile and Ladder. Some call these companies disruptors, others call them …

How to Measure Customer Experience Beyond Net Promoter Score

According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by …

The 10 Most Customer-Obsessed Companies In 2018

There are companies that are known for good customer service, and then there are companies that are obsessed with their customers. These brands take it to the next level by offering personalized experiences, amazing perks, and quality products. They also listen to their customers, take advantage of …

Customer Experience

The Parts of Customer Service That Should Never Be Automated

In Pixar’s <i>WALL-E</i>, oversized humans recline on levitating barcaloungers and are dressed, primped, polished, and served, entirely by robots. Fiction? Maybe not, at least according to a wave of media coverage pointing to a dizzying array of service innovations on the horizon.<p>Look no further than the …

Steps to successful personalization, how Emirates did it

Qubit has published a White Paper revealing top strategies to apply personalization in a meaningful way, presenting a case study of the process …

The Future Of Customer Experience: What You Need To Know From Today's Leaders

<i>Listen to multiple thought leaders On The Modern Customer Podcast</i><p>In 2017 I had a lot of great conversations with a wide variety of thought leaders. I gathered up some highlight clips from last year’s podcast interviews and put them into one podcast mashup. These clips show how customer experience …

Why Can’t We Get Customer Experience Right?

For all the time, money, and effort invested in customer experience (CX), businesses are still doing a lot to annoy their customers. Think about. …

Why The Best Marketing Dollars Are Spent Improving the Customer Experience

Consumers are three times more likely to view content created by a consumer as authentic and trustworthy.<p>If I like something, I will become the biggest advocate for everyone in my family having one. This comes with mixed feelings for them sometimes, but they ultimately go along with it and humor me.<p>…

Customer Experience

Why You Need to Adopt Data Science and Machine Learning in your Customer Experience/Success Program

<i>A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical</i> …

Zero One: The Sorry State of Customer Experience

Companies are still “looking for the light switch” with customer experience, as cultural challenges and stagnation abound, says a Forrester analyst.

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

How to map out a successful digital customer experience strategy in four steps

Customer experience has become an important focal point for businesses in today’s consumer-driven climate. According to Gartner, 89% of companies …

Here’s how one company goes all-in on personalization

Technology plays an important role in JustFab's success, but there's much more at play here. Like other highly-ranked retailers such as Net-a-Porter and Home Depot, JustFab's success at personalization, and its impressive growth, is equally due to its superior understanding of its unique customer …

Digital transforms the concept of loyalty

LONDON/AMSTERDAM: Rather than being driven primarily by transactions, loyalty in the digital age is an outcome of consistently providing great …

Customer Experience

The Secret Sauce Of The Customer Journey

Is there a secret sauce for conquering the customer journey? How many touches does it really take? What’s a surefire way to move leads into the purchase funnel and eventually turn them into advocates for your brand?<p>Understanding that journey and knowing how to provide the right content and …

Why Do You Need a Customer Journey? | Media Volery LLC | Brand Strategy & Marketing Consulting

Customer journeys are models of how a customer makes his/her buying decisions about a product or service (or even non-profit actions like donations). …

Artificial Intelligence: The Customer Experience Imperative

Customer Experience Management (CXM) is the process of understanding and managing customers’ interactions with and perceptions about the …

Artificial Intelligence

Advanced Predictive Analytics and AI Will Close The Customer Experience Gap

Research from Harvard Business Review Analytics Services, sponsored by Salesforce, found that a mere 15% of business leaders rated their customer service strategy and approach as very effective.<p>These are among the findings of a new Harvard Business Review Analytic Services study of 680 executives …

Australian marketers starting to understand customer journey

<b>Australian marketers agree that a connected customer journey across all touchpoints and channels positively impacts overall customer engagement and</b> …

Customer Journey Mapping to Improve Your Customer’s Experience

cocoparisienne / PixabayIt wasn’t that long ago that marketers could easily plot the journey a buyer took from initial contact to purchase. The …

Marketers, It’s Time to Say Goodbye to Brand Building & Hello to Consumer-Centricity

Marketing is an old profession. It’s been around for hundreds of years in one form or another. If you’d like to see more about its complete history, …

Marketing

Stop the Churn! Practical Customer Service Tips to Increase Client Retention

They work long and hard. Your dedicated account managers may spend hours, days or even months closing new staffing accounts.<p>But just a single service …

Customer Experience

Artificial intelligence is the future of customer experience

Some of the leading digital businesses are already securing significant advances in their use of AI for everyday dealings with the consumer, and more will surely follow.<p>There’s no doubt that customer experience is absolutely essential for brand survival. AI and analytics will increasingly be …

Customer Satisfaction vs. Customer Loyalty (Companies Can Lose Millions Getting This Wrong)

The difference is as significant as the unconditional love of a dog versus a cat.<p>How many times have you heard that customer satisfaction is the key to a long lasting, successful business? Or that, if you want to succeed in today's ultra-competitive environment, your company needs to be obsessively …

Customer Experience

What Most Companies Miss About Customer Lifetime Value

For managers and marketers alike, the power to calculate what customers might be worth is alluring. That’s what makes customer lifetime value (CLV) so popular in so many industries. CLV brings both quantitative rigor and long-term perspective to customer acquisition and relationships.<p>“Rather than …

Customer Experience

Getting Real Business Value from Customer Journey Mapping

I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the …

Customer Experience