angspez

66 Flips | 7 Magazines | 630 Likes | 29 Following | 4 Followers | @angspez | Adventures with media, social marketing and tech.

Emotionally Intelligent Advice From an 80-Year-Old Man

Number 32: Take charge of your attitude. Don't let someone else choose it for you.<p>From time to time, I come across a list of life lessons "as described by an 80-year-old man." They've been widely shared online, and maybe you've seen them pop up in your social feeds.<p>As I read them again recently, I …

Why Your Digital Reputation Matters And How To Influence It

Reputation has always been a form of currency. In today’s digital world, however, our reputations are more important — and more permanent — than ever before. Ten years ago, I founded REQ with an understanding of the growing significance of online reputation, search results and digital presence. …

Oven Roasted Artichokes with Homemade Garlic Dip

Wash the artichokes.<p>Cut the stem off, leaving about 1 cm. Cut the top off and cut in half – lengthwise. Squeeze over some lemon juice. This will …

Reputation management isn't just for adults - it starts at around 5 years old

Newly published research has found that, like adults, children also care about their reputation, and are taking measures to manage it by the time …

Scoop: Steve Brill's new start-up

Steve Brill — founder of American Lawyer, Court TV, Brill's Content, and the Yale Journalism Initiative — has almost finished raising $6 million to …

How to Use Facebook Audience Optimization for Better Organic Exposure

Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve …

Social Media

6 Keys to Successfully Growing Your Instagram Account

Here's how to get more followers and better engagement.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone wants social media growth, but very few are able to crack the code and experience the viral growth that leads to more brand exposure. You can't simply post content without a …

Social Media

The First 11 Things Your Business Must Do on Social Media

Ever wonder how to get started on social media the right way? Use these 11 budget-friendly tips.<p>Social media has gotten a bad rap. Many businesses view it as a waste of time, too costly, or not relevant. But most of that is excuses. Because the truth is, no matter your industry, social media is …

20 Online Reputation Statistics That Every Business Owner Needs To Know

Have you Googled yourself lately? If you haven’t, you may be surprised by what you find. Nearly 50% of US adults say the results aren’t positive.<p>And that’s not something to be taken lightly. We live in a world where your online reputation can be your strongest asset or your biggest …

Online Life

3 Tips for Dealing With Negative Reviews Like a True Entrepreneur

It only takes one harsh review to scare off an untold number of potential customers. How you respond will make all the difference.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s every business’s nightmare -- the negative online review that is turning away customers left, right and …

Customer Experience

How Millennials Manage Their Online Reputation to Attract Employers

If you are a GenXer, you’re probably thrilled that the knucklehead stuff you did as a younger person couldn’t instantly be turned into a video, Snap …

Online reviews really do matter

The guys often tease me about my Zomato fascination. Why would I review restaurants, take pictures of food or whatever else? Mostly, it’s because I …

Hospitality

4 Steps to an Unforgettable Social Media Strategy for B2B Companies

Social media should be profitable in the B2B sector, if you deploy the right strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I’ve successfully used Facebook, Instagram, LinkedIn, YouTube and Twitter to generate leads and sales for my digital marketing agency, The Media …

Social Media

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mention the name “Bill Cosby” and half the room will fondly remember the entertaining Dr. …

Public Relations

Put your social media on autopilot with PromoRepublic!

Create content, don’t just publish links to your products or services.<br>Keep people clicking around with Rich Media & Ads.<p>Create eye-catching visual …

Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be …

6 ways to learn what works on a social media platform

Different audiences live on the various social media platforms, and their expectations for what you share (and how) can be wildly different. Here's …

Social Media

Why Marketers Should Spend More Time Spying on Their Competition

Sure, it sounds shady. But all great marketers spy on the competition. Here's how to do it effectively.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sometimes, marketers can get a little squeamish about spying on their competitors and think it's best to focus just on their own brand. …

Marketing

Social Media Trends Change Quickly. This 6-Step Guide Will Help You Keep Up

Feeling overwhelmed trying to keep up with social media trends? You're not alone. This simple method could be your cure.<p>The social media landscape moves fast. The second you think you've figured it out, your favorite social media platform alters their algorithm or adds a new feature that'll cause …

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

Yelp is getting eviscerated after it toned down its expectations for the year

Yelp shares are down more than 25 percent after the company reported its first-quarter earnings report today, where it reduced its full-year guidance that it set in the previous quarter.<p>The company said it would bring in between $850 million and $865 million in revenue for the full fiscal year of …

The Entrepreneur's Guide To Online Reputation Management

If you’re building a business, you’re already juggling more circus scarves than one clown should rightfully have in the air at one time. But if there’s one thing you can’t forget as a business owner, it’s your online footprint.<p>The reality is that we live in a search-happy world. Before anyone …

5 Keys to Building a Strong Social Media Audience and Personal Brand

Fitness entrepreneur Amanda Bucci helps explain how it really works.<p>When it comes to building a loyal audience on social media, there is a huge difference between acquiring followers in bulk, and attracting people who genuinely care about your content. In fact, it's far more valuable to have 5,000 …

10 Tips To Protect Your Reputation Before Things Hit The Fan

In the online world of business, your reputation has become more important than it ever was in the offline world – and it was – and still is – pretty important on that channel. While it may not feel like it at times, you are the master of your reputation and can leverage a management framework to …

7 Ways To Boost Your Brand's Reputation For Free Online

Reputation is the key to success in the online marketing world. With a better reputation, you’ll get more visibility online, which will drive traffic and conversions. You’ll earn more brand trust, and therefore higher conversion rates for the users who end up on your site. You’ll also gain access …

Reputation is Everything. What’s Your Everything?

Organizations as diverse as Samsung and Wells Fargo can attest to the fact that reputation is everything.And with the explosive proliferation of …

Public Relations

4 Skills Every Great Marketer Should Possess

The 4 qualifications that separate a great marketer from a potential marketing dead weight.<p>With the economy expanding, many companies may be looking to grow their customer base. While that usually means hiring more salespeople, the best companies support their sales stars with crack marketing teams.<p>…

Why Raspberry Pi is the future of computing devices

On the strength of it new $10 Raspberry Pi Zero W, it's hard not to look at the Pi and see the technology industry's next wave.<p>One of the most useful …

In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

A guide to using social media marketing and PR during crisis communications.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Since the induction of the the new administration, brands have quickly realized that a single tweet from the commander-in-chief can impact their stock. General …

Public Relations