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How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without …

How To Create A Super Engaged Audience For Your Brand

The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced …

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and …

Instagram Marketing: 20 Excellent Examples & Ideas from Top Brands

With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their …

The Truth About How Often to Post in Social Media

<b>By</b> <b>Jay Baer</b><p>Will Roe v. Wade be overturned?<p>Will the United States bail on every international treaty to which it has previously signed?<p>Will Nicolas …

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing …

How to Run a Successful Instagram Contest: 8 Easy Steps

Since its launch 6 years ago, Instagram has seen massive growth – over 300 million people use it every day, posting over 95 million photos and …

Marketing

The 7 Keys to Matching Your Brand With The Perfect Influencer | Inc.com

Whether it's an athletic match that poses just the right amount of challenge to help you take your game to the next level, or a romantic match that will love you in spite of and because you have a penchant for large amounts of chocolate and Jane Austen remakes, finding the "perfect match" is never …

139 Stats and Facts About Instagram [Infographic]

From its launch in 2010 to its acquisition by Facebook in 2012 and its 600 million-user milestone, Instagram has grown into a social media phenomenon.<p>…

How to Capitalize on Instagram as a Small Business

Since it was first introduced five years ago, Instagram has overtaken Twitter to become the social media’s rising star for businesses. The platforms …

Public Relations

10 Social media scheduling tools you need to have

Are you scheduling your social media content? You’re probably finding yourself having to spend too much time every day on social media, posting …

Digital trends 2017: 106 pages of internet, mobile and social media stats

Each year creative agency We Are Social delivers its massive annual report about the latest digital trends in internet, mobile and social media usage – and now the company is back with an updated collection of insights and statistics reflecting the world’s most recent web developments in …

Trends

Customer Journey Mapping Is at the Heart of Digital Transformation

Companies that carefully map out customer buying “journeys” are better prepared to transform their businesses, say experts from Wharton and Dell.

L’Oréal Shares 7 Steps to Address Your Audience with Influencer Marketing

Since joining L’Oréal in 2014, Hugh Pile, CMO of L’Oréal for Western Europe, has been developing the brand’s influencer marketing practice. At the …

The Facebook Advertising Ecosystem Explained

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

Advertising - Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Digital Advertising

Why does everyone except Google want to build a reader?

Advertisement<p>31 Comments<p>I have been baffled by Google’s (s goog) decision in March to euthanize the Google Reader instead of trying to reinvent it …