Andy Pollack

321 Flips | 22 Magazines | 1 Like | 14 Followers | @andypollack184 | Keep up with Andy Pollack on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andy Pollack”

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

Facebook is the biggest social network in the world, but that doesn’t mean it’s a marketer’s dream solution.I spend a ton of money on Facebook fans. …

This Is What Happened When We Tried to Spend a $5 Million Super Bowl Budget on Facebook

I'm breaking the most golden rule here, the one where a marketer isn't supposed to bash the Super Bowl, because an ad running during the biggest of …

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one …

How to get the most out of Instagram

Instagram isn’t simply a social network for sharing images. Used properly, it’s a powerful tool for connecting with like-minded photographers and getting feedback about your images.<p>I’m passionate about photography, and finding communities I can engage with is really important when it comes to …

Social Media

Digital trends 2017: 106 pages of internet, mobile and social media stats

Each year creative agency We Are Social delivers its massive annual report about the latest digital trends in internet, mobile and social media usage – and now the company is back with an updated collection of insights and statistics reflecting the world’s most recent web developments in …

Trends

John Oliver Returns, Steve Jobs Pitches Government Work: The Top 5 Ads Of The Week

Adidas gets trippy with pop culture, Budweiser has a sweet Chinese story, and yep, Logan still looks awesome.<p>We live in a time economy. This is not news. For years now we’ve heard how movies, television, sports, games, magazines, and more are no longer simply jostling with their peers in a given …

5 Social Media Campaigns That Businesses Should Learn from

Social commerce helps a brand to remain responsive throughout theThe post 5 Social Media Campaigns That Businesses Should Learn from appeared first …

How do I attract traffic to my high quality content?

Hey, first of all, congratulations on your “high-quality content”, this is the most important thing you need if you’re looking for traffic.<p>If you …

Marketing

Turning data-driven creative into digital marketing success

Rachael Brownell, Moderator, VentureBeat<p>AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And …

How I Built A Successful Startup In The Middle Of Nowhere

It can be done–even in Utica, New York.<p>Location, location, location. It’s an old mantra of traditional marketers and a reason why so many startups all cluster in the same place. For many of those in the San Francisco Bay Area or New York City, location really is everything. The connections and …

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about the discoveries here.)<p>The …

Virginia is for lovers: How a tiny advertising agency changed the image of a state

The provocative ad campaign that took on Old Dominion.<p>Virginia is not sexy like California. It is not really contemporary either. It is where …

Cap’n Crunch Just Created a Fake Morning Show That Airs in the Middle of the Night

Yes, Cap'n Crunch is a kids' cereal. But it has another significant fan base—millennial males, who snack on the stuff at non-breakfast times, …

Virgin America Auctions Pricey One-Of-A-Kind Shoes

Virgin America is showcasing the airline's features in a unique way by introducing the "First Class Shoe," a white leather pair of high-top sneakers …

How To Make Money On Instagram

“A low day is like £500” says Ross Dickerson, a muscle-bound fitness entrepreneur and avid Instagramer.<p>Ross is not alone, and perhaps it’s not news, that more and more Instagramers are scrambling to make a fast buck from a picture of their abs. And the barriers to entry are dropping as advertisers …

Social Media

10 Visual Artists Whose Imagination and Intellect Will Inspire You

Our digitally fueled world continues to grow more visual with each passing year, with photography and illustration being joined by the constantly …

Sound Advice for Creating a Slogan: Forget Words

We live in a world of words. Our memos are written in words; our emails are written in words; our marketing plans are written in words.<p>Yet, there are …

IMAX’s Beautifully Shot Campaign Reminds You of Everything You Love About the Movies

Why do you love movies? Maybe it's the thrill of an action-packed fight sequence. Or maybe you love a good underdog story. Whatever it is that you …

What You Need to Know About Google's Expanded Text Ads - Small Business Trends

Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?<p>Expanded Text Ads were one of several huge …

AdWords

White hipster men: unconscious bias still rules how brands are represented in ads

When Medibank wanted to sell its message that health insurance could be tailored to individual needs, the marketing team decided to use real people in real situations instead of actors.<p>This meant steering clear of the white, nuclear family and looking for people who represented Australia today. One …

Chinese New Year

How breakfast became known as 'the most important meal of the day'

What you may not know is the origin of this ode to breakfast: a 1944 marketing campaign launched by Grape Nuts manufacturer General Foods to sell more cereal.<p>During the campaign, which marketers named "Eat a Good Breakfast—Do a Better Job", grocery stores handed out pamphlets that promoted the …

Volkswagen Picks PHD to Handle Its $3 Billion Global Media Account

German auto giant Volkswagen picked Omnicom's PHD as its new global media agency of record, ending its relationship with WPP's MediaCom after nearly …

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's …

The creator of the iconic “I’d like to buy the world a Coke” ad has died

A legend of US advertising has passed away. Bill Backer died at the age of 89 at a hospital in Virginia last week.<p>Backer worked for decades at McCann Erickson before co-founding what became Backer Spielvogel Bates, which grew into an industry titan, and where he served as vice chairman and …

Why Facebook’s Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos

In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic …

This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories

Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up.<p>BBDO Bangkok partnered …

Jon Stewart Blasts TV News, Calls Trump a ‘Man-Baby’

Former Daily Show host <b>Jon Stewart</b> returned to some of his favorite targets Monday night, knocking cable news and TV bosses, the political parties–and</b> …

3D printed animals raise awareness for endangered species through ad campaign

May 6, 2016 | By Tess<p>One of the most pressing issues of our time, in line with global warming and environmental crises, is the disappearance of a …

What Can You Measure on Twitter?

You’re getting lots of retweets, clicks and eyeballs on your tweets. You know your Twitter account is doing great things for your brand … but you …