The Business of Storytelling

Most recent stories in The Business of Storytelling

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  Andy Akhigbe

  

  Future Prez or Not, Oprah Gave a Textbook Great Speech

  The Daily Beast - David Litt

  The cadence. The inflection. The combination of the personal and the political. Oprah Winfrey gave a master class in writing a powerful, thoughtful …

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  Andy Akhigbe

  

  How Storytelling Can Elevate You Above the Competition

  Inc Magazine - Jeremy Goldman

  In business, storytelling matters. Here’s how to make it work for you. Storytelling is an integral part of being human, and it’s the way we’ve emotionally connected with one another for thousands of years. It should come as no surprise that brands use storytelling to connect with their consumers to …

• https://www.thriveglobal.com/stories/20132-how-telling-your-secret-creates-more-good-in-your-life

  

  Andy Akhigbe

  Jan 7, 2018
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  Andy Akhigbe

  

  Star Wars and Airbnb Follow a Time-Tested Formula, And So Should Your Next Presentation

  Inc Magazine - Inc. Magazine

  By incorporating elements of ‘The Hero’s Journey’ into a pitch, you’ll make a strong connection with your audience. In a scene in the new Stars Wars movie, The Last Jedi, a character turns to the hero and says “All is lost.” It’s scene that you’ll see replicated in every Hollywood blockbuster and …

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  Andy Akhigbe

  

  Finance And The Art of Storytelling

  Forbes - Jeff Thomson

  English and finance appear to exist on different planes, with one deeply rooted in language and the other, numbers. For CFO of Vena Solutions, Darrell Cox, however, the two couldn’t be more closely associated. In fact, according to Darrell, the most important thing a CFO can do is tell a story. …

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  Andy Akhigbe

  

  We Are What We Read

  The New York Times - By John Sutherland

  THE WRITTEN WORLD The Power of Stories to Shape People, History, Civilization By Martin Puchner Illustrated. 412 pp. Random House. $32. THE SOCIAL LIFE OF BOOKS Reading Together in the Eighteenth-Century Home By Abigail Williams Illustrated. 351 pp. Yale University Press. $40. I recall Noel Annan, the …