By incorporating elements of 'The Hero's Journey' into a pitch, you'll make a strong connection with your audience. In a scene in the new Stars Wars movie, The Last Jedi, a character turns to the hero
If your pitch can't fit in this format, don't bother pitching the Virgin billionaire. The spark that created one of the fastest growing companies in Richard Branson's Virgin empire came courtesy of a coaster.
It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: members
PODCAST: Ken Burns And Lynn Novick Talk 'The Vietnam War' And The Secrets Of Storytelling In The Digital Age
Filmmakers Ken Burns and Lynn Novick spent ten years making their ten-part PBS documentary series, The Vietnam War. To do it, they spent countless hours poring over endless footage, documents, photos interviews