In business, storytelling matters. Here's how to make it work for you. Storytelling is an integral part of being human, and it's the way we've emotionally connected with one another for thousands of years.
By incorporating elements of 'The Hero's Journey' into a pitch, you'll make a strong connection with your audience. In a scene in the new Stars Wars movie, The Last Jedi, a character turns to the hero
English and finance appear to exist on different planes, with one deeply rooted in language and the other, numbers. For CFO of Vena Solutions, Darrell Cox, however, the two couldn’t be more closely associated.
THE WRITTEN WORLD The Power of Stories to Shape People, History, Civilization By Martin Puchner Illustrated. 412 pp. Random House. $32. THE SOCIAL LIFE OF BOOKS Reading Together in the Eighteenth-Century
2017 will be remembered as a year of radical transformation in marketing. Collectively, we finally admitted there are cracks in the broadcast model. And, we’ve recognized that digital and social media
Year-end is a good time to look back at what unfolded during the year. Think of what you did and how you did it as well as perhaps what you could have done better. Reflection for me sometimes involves
Sometimes, words are worth a thousand wireframes. Every experience design firm uses a set of common tools to begin the process of uncovering design opportunities. First, we perform or review user research
Storytelling is a powerful business tool and a skill that every business building a powerful and lasting brand should master. We have been telling stories for as long as we’ve been human–they are an absolutely
For millennial audiences, television, movies, books, and other forms of content influence every aspect of our lives. Whether it’s a character in our favorite TV show we love because we relate to their
The prominent researcher and entrepreneur says sharing personal turmoil with your team can be a key to innovating. Brené Brown believes in the power of vulnerability. At the Inc. 5000 conference in Palm
If your pitch can't fit in this format, don't bother pitching the Virgin billionaire. The spark that created one of the fastest growing companies in Richard Branson's Virgin empire came courtesy of a coaster.
It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: members
PODCAST: Ken Burns And Lynn Novick Talk 'The Vietnam War' And The Secrets Of Storytelling In The Digital Age
Listen to the full episode here: Filmmakers Ken Burns and Lynn Novick spent ten years making their ten-part PBS documentary series, The Vietnam War. To do it, they spent countless hours poring over endless