Andrey Verbitsky

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The most overlooked growth hack: designing for emotions

Emotional design is the secret sauce of many successful products. It can make all the difference between a good product and one that users talk about …

UX Design

What Would Augment Reality? (1-10)

As the technology industry buzzes about Augmented Reality (AR) applications and hardware, I thought it would be worthwhile to apply Scott Jenson's …

Augmented Reality

Vanity Metrics Need to Die

Unless you’re working for a Goliath of a company like Amazon or Google, chances are you don’t necessarily have access to massive data sets that …

Product Management

The 1970s Design Manual That Quietly Shaped Everything You Use Today

Humanscale is as relevant today as it was in the 1970s–and it’s being reissued through Kickstarter.<p>The 1970s has been a frequently revisited decade in the design world lately, most notably in the resurgence of reissued graphic standards manuals from that era. For many graphic designers, the …

How Your Phone Number Became the Only Username That Matters

Before it was the world's most popular messaging app, WhatsApp wasn't even a messaging app. Founder Jan Koum simply thought it would be neat to open …

UX Design, UI Design and No Design — Oh My!

Can I share with you that I am <b>not</b> that fun at parties. For those of you who have met me in person, that will make sense, and you won’t be surprised …

Personas vs. Jobs-to-Be-Done

<b>Summary:</b> Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and …

UX Design

The Reflective Level of Emotional Design

“Few products become iconic in people's lives in the way that, say, the Sony® Walkman® did. The iPod is quickly ascending to that status. Clearly …

Interaction Design

5 UX tips from Facebook's VP of Design

Julie Zhuo, VP of product design for Facebook, has been at the company since 2006. Since joining, she’s helped grow the service from eight million college and high school kids to over one billion people worldwide.<p>How’d she do it?<p><b>Do more</b><p>Julie is a huge proponent for getting your hands dirty. When …

UX Design

The necessary rise of emotional design

Airpods: Apple’s best product since the iPad? (credit: Apple.com)One of the best bits of future gazing I’ve read in the last six months was Jason …

Marie Kondo

Horizontal scrolling in mobile

UX of scroll interfaceHistory of Horizontal scrollWay back in 2005, the nationwide web usability report stated that one should NEVER use horizontal …

UI Design

People Don’t Buy Products, They Buy Better Versions of Themselves

There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head …

Notifications: A Tragedy Of the Digital Commons

The smartphone was born alongside the era of apps. Functionality was app-specific and took place within an isolated interface. There was no GPS in …

Fuchsia, Google’s Experimental Mobile OS, Solves Glaring Problems That Apple Doesn’t Get

The “wall of apps” modality we’ve all reluctantly embraced isn’t scaling to the UX problems of today. Google has a solution.<p>Recently, I watched an eminent UX designer give a talk about the need for timelessness in digital design. He wanted to know: Why shouldn’t digital design be as long-lived and …

7 Email Hacks to Use When You Need to Get a Response

People get busy with other work, or your message gets buried and forgotten, and you don't hear back. It's unavoidable -- but it doesn't have to be the end of your communication.<p>There are two kinds of people in the world: those who love email and the rest of us. Obviously, I'm not someone who …

Productivity

UX: The Importance of Sharing

“Happiness never decreases by being shared.” ~ BuddhaRecently I had a chance to speak on a UX Panel for AIGA Central PA focused on what good UX is, …

UX Design

Designing Voice Experiences

Voice-based interfaces are becoming commonplace. Voice assistants such as Siri and Cortana have been around for a few years, but this past holiday …

Web Design

The magic of microcopy

Delight is in the detailsContinue reading on uxdesign.cc – User Experience Design »

UX Design

Designing Interface Animations: The Book Excerpt

April 13, 2017Chapter 7: Using Animation for FeedbackGiving good feedback is imperative for good interface design. When something is happening behind …

Web Design

Engage Your Audience

• 28 November 2014<br>• By Ffion Lindsay<p><b>A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring</b> …

Public Speaking

A Warhol portrait of Mao is going up for auction on Chinese soil

• When Richard Nixon visited China in 1972 it wasn’t just a seminal point for US-China diplomatic relations, it was also a turning point forpop art’s most important artist. A year after Nixon’s visit, Andy Warhol, who had stopped painting for eight years, began to work on what would become a series …

China

3 principles Disney uses to keep its customers happy

© Disney<p><i>By Bruce Jones, Senior Programming Director, Disney Institute</i><p>Walt Disney once said, "Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you …

Customer Experience

This UI Was Designed Just For Bike Commuters

Orion is emblematic of tech managing information overload for you.<p>Every morning, industrial designer Clément Dauchy rides his bike to work in San Francisco. Sometimes he would breeze through green light after green light, but that was rare. He’d mostly get stuck at red lights, often when while …

Conversions: Psychology Behind Mobile Behaviors

In her Psychology Behind Mobile Behaviors presentation at Google Conversions 2017 in Dublin, Ireland, Nathalie Nahai walked through several …

UX Design

Conversions: Faster Mobile Sites, More Revenue

In his Faster Mobile Sites, More Revenue presentation at Google Conversions 2017 in Dublin, Ireland, Guillaume Derolez shared a number of ways to …

Mobile Commerce

The Four-Letter Code to Selling Just About Anything

What makes things cool?<p>Several decades before he became the father of industrial design, Raymond Loewy boarded the SS <i>France</i> in 1919 to sail across the Atlantic from his devastated continent to the United States. The influenza pandemic had taken his mother and father, and his service in the French …

Star Wars: The Force Awakens

Stop texting right now and learn from the Chinese: there’s a better way to message

Voice messaging—or sending short audio clips instead of text messages—has taken China by storm. Step on a Beijing subway and you’ll see people barking into their phones intermittently, as if they’re using walkie-talkies. On WeChat, the popular Chinese messaging app with over 500 million monthly …

Language