Andrew Louis Ostrom

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Getting to the bottom of the top end of town: 5 myths about engaging execs

<b>This is the first article in a two-part series by Jason Hill, head of strategy at OgilvyOne – this one looks at marketing to corporate execs, the</b> …

Australia's most valuable brands: $10 billion and growing as Aussie brands break records

Woolworths has been named Australia’s most valuable brand with a total brand value of over US$10 billion dollars – a first for Australia, according …

Why Google’s latest acquisition could be good for the whole online ad industry

Half the ads on the internet are never seen by anybody, according to ComScore, a web traffic measurement company. And of those ads that are seen, it’s not clear how many are seen by human beings. Last year, the London-based start-up Spider.io, which tracks ad fraud, revealed a network of 120,000 …

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