Andres Siefken

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Tommy Hilfiger is using virtual reality in stores from New York to Moscow

Technology is always evolving, and fashion brands know they have a shot at boosting sales if they can leverage the latest innovations to create new customer experiences. The result is a lot of ambitious in-store experimentation in technologies like 3D body scanning and virtual changing rooms.<p>Case …

Virtual Reality

Meet the founders of Jet, the high-profile online retailer with top backers. Can it take on Amazon?

Marc Lore knows a thing or two about online retail. He founded Quidsi, the parent of Diapers.com and Soap.com, and sold it to Amazon in 2010 for $545 million. Through his first venture and his time at Amazon, Lore says he learned a lot about e-commerce: things like supply chains and building …

eCommerce

Can You Really Not Afford to Change Jobs?

Babo Schokker<p>Over the past decade, I’ve become something of an expert in personal disruption, after quitting a high-profile position on Wall Street, pursuing several entrepreneurial paths, co-founding two investment firms, and reinventing myself as a writer and speaker. If you are going to disrupt …

Wall Street

Chief Marketing Officer Is The Most Dangerous Title Around

At the top of most organization’s marketing heap, you’ll find a Chief Marketing Officer or CMO. This is the person who maintains the whimsical vision and executable strategy for your company’s marketing plan. Inherent within this title, however, is one of the largest lurking dangers of the business …

Marketing