Andreas Wiberg

27 Added | 2 Magazines | 4 Likes | 4 Following | 3 Followers | @andreaswiberg | Keep up with Andreas Wiberg on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andreas Wiberg”

The foibles of freemium

2016-06-02T16:12:01.000Z<p>By: Tanzeel Akhtar<p>City AM has announced plans to turn the commercial model upside down by no longer relying just on …

Deutsche Bank

How BuzzFeed, R29, and Other Top Publishers Optimize Their Headlines and Images

As Drake proffered in his hit single “Headlines”: <i>“They know that the real is on the rise. F*ck them other guys. I even gave them a chance to decide.</i> …

Infographics

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It's a Big Deal

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal<p>For a while now, BuzzFeed has been the envy of the publishing world …

Licensing

15 Alarming Stats About Banner Ads

There’s much debate over just what “native advertising” means. Talk to enough publishers, however, you’ll find agreement on one thing: it isn’t …

Advertising

luma-logo

Behind the Banner, A Visualization of the Adtech Ecosystem - John Battelle's Search Blog

I’m very proud to announce “Behind the Banner“, a visualization I’ve been producing with Jer Thorp and his team from The Office for Creative …

Sign into Flipboard — Flipboard

Sign into Flipboard — Flipboard

Study: 80% of Super Bowl Ads Don't Help Sales

That famous John Wanamaker quote about half of advertising spending being wasted may not apply to the Super Bowl : A study by research firm …

5 (Un)Alarming Stats About Banner Ads

<i>Ben Kunz is vice president of strategic planning at Mediassociates, a media planning and buying agency. Follow him on Twitter @benkunz.</i><p>Consumers …

Advertising

Is Amazon the Sleeping Giant of Media?

Slowly but surely, Amazon is inching towards becoming a full-out media company.<p>Amazon began selling ads six years ago. But through its Amazon Media …

eCommerce

5 Mistakes Publishers Make With Data

Data has long been employed by media companies. But in the digital era, data has transformed from squishy statistics — like circulation numbers — to …

Advertising Industry

The Biggest Challenge for Mobile Ads? Showing That They Work.

Stop me if you’ve heard this one before: We’re shifting from desktop computing to a mobile world.<p>Cool for phone sales (see Apple and Samsung)! Not so …

Why Big Agencies Are Like Oil Tankers

David Eastman is steeped in digital. He was worldwide CEO of Agency.com and CEO at Republic Family. But in 2009, Eastman moved to the big agency …

Advertising

Twitter Ad Revenue to Approach $1 Billion by 2014, Fueled by Mobile

Twitter's global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market …

Confessions of an Ad Tech Exec

Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of funding. The thinking behind …

AdTech

What’s the Biggest Myth About Online Advertising?

Earlier this week, Digiday highlighted a post from ComScore’s Kirby Winfield listing his top myths of online advertising. It inspired us to ask other …

Corporate Culture

2012 KPCB Internet Trends Year-End Update

Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.<p>Start clippingNo thanks. Continue to download.

THE FUTURE OF DIGITAL [SLIDE DECK]

To kick off the conference, our <b>BI Intelligence</b> team—Marcelo Ballvé, Alex Cocotas, and I—put together a deck on the current trends in digital media.<p>We've posted the deck here. We hope you enjoy it.<p><i>BI Intelligence is a new research and analysis service focused on mobile computing and the Internet.</i> …

Henry Blodget

A Viewability Technology Primer, Part 1: Promises & Pitfalls

<i>“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

A Viewability Technology Primer, Part 2: Vendor Selection & Applications

<i>“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is the</i> …

Trade Groups Release Some Viewability Data; IAB Says Metric Not Ready for Primetime

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with …

360i Digital Agency Blog

Recent<p>by | on January 29, 2018<p>In a new piece for Ad Age, 360i’s VP of eCommerce, Will Margaritis outlines five simple things brands should cover off …

Apps | The Next Web

All stories in Apps<p>Google doesn’t want you to ‘send a message to Barack Obama’<p>The Google App for Android is affected by a bizarre glitch: it breaks anytime users search how to 'send a message to Barack ...<p>Mix<p>Signal's secure messaging app gets a $50 million lifeline from WhatsApp co-founder<p>Brian …