Andrea Mechele

28 Flips | 2 Magazines | 5 Following | @andreamechele | Keep up with Andrea Mechele on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Andrea Mechele”

A Foolproof Method for Creating Content That Converts

Get to work on your next content masterpiece. Image source.When your content is mediocre, it’s nearly impossible to get people to pay attention.But …

Marketing

How to Turn Data Into Content Ideas (and Avoid Content Marketing Flops)

Sometimes I wish I had a fairy godmother for content ideas. How nice would it be if someone was around to relieve the stress of brainstorming by …

Marketing

The Print Magazine Hoax: 10 Overlooked Lessons on Writing

Fans of the Internet love to mock print magazines.<p>They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the …

Infographic: Gen Z and Millennials Want Different Things From Brands

Millennials believe email marketing is more acceptable than do their Gen Z counterparts, according to the latest edition of Deep Focus' Cassandra …

The Complete Beginner's Guide to Social Media Benchmarks

<i>This post originally appeared on the Buffer blog.</i><p>If I were to tell you that a recent tweet of mine received 20 clicks, what would you think?<p>Maybe 20 clicks sounds like a lot based on what you’ve found for your own accounts. Maybe 20 clicks sounds rather lean, considering what you know about …

Public Relations

7 Simple Rules for Amazing Content Marketing

I just keynoted LinkedIn's Brand Connect Asia-Pacific '13 conference in beautiful Singapore, so I figured what better place to share my presentation …

This Week’s Most Intriguing Digital Marketing Stats

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a …

Here's One Way Brands Can Make Sure Their Ads Are Being Seen In The Right Places

For online advertisers looking to target a select, premier audience, there's one foolproof system: Private Marketplaces.<p>Most online ad buys take place on "open exchanges" where the ads can end up anywhere on the internet. The advantage of a PMP is that it is a way for ads to be bought in an …

A Practical Guide to Writing an Effective Social Media Policy

<i>“Through these [online] interactions, IBM’s greatest asset—the expertise of its employees—can be shared with clients, shareholders, and the communities in which it operates.”</i><p>In one concise statement, IBM both establishes its position as an organization that values its employees’ ideas and …

How to Increase Your Facebook Conversions Using Google Analytics

Shares 6K<p>Do you want to improve your Facebook conversions?<p>Have you considered combining the power of Google Analytics with your Facebook …

How to lose followers and ruin the media industry: Buffer releases a "Tinder for news"

Social media scheduling tool Buffer is all about using content to improve your personal brand -- which is a fancy way of saying that it's about …

How people read online: Why you won’t finish this article.

I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on …

8 Insights on How to Optimize Your Social Media Marketing: Study - Jeffbullas's Blog

As a marketer you have many options with your digital marketing. Social media, email, search engine optimisation, content marketing, visual content …

5 Steps to Boosting Website Traffic with User Generated Content - Jeffbullas's Blog

The Internet has undeniably become more social, visual and viral. But to date almost all of that evolution has occurred on social networks.<p>In the age …

The 7 Strategies For Getting Past Gatekeepers

Do you know how many people approach me every week with article pitches? Neither do I, but the number is huge. However, this salesman—a first-time author—managed to use the strategies in his book to get successfully through to me, a busy CEO with a part-time unpaid gig writing articles about …

Super Simple and Cheap DIY Ring Light for Your Point-and-Shoot Camera

One of the most sought after lighting accessories is a ring light. Meant to create a unique aesthetic, a ring light is a great way to add a sharp, …

Levitation Photography 7 Tips for Getting a Great Image

Levitation images are magical! They draw the viewer in and make them think about what’s not quite right. If you search the internet for levitation …

Levitation

Back to Basics: Short Walkthrough Covers the Exposure Triangle for Beginners

When you’re first learning the basics of photography, one of the first things you find out about after dropping out of ‘auto’ is the exposure …

The Brand World’s Best Ideas: 12 Campaigns That Will Win At Cannes 2014

From personally motivated, world-changing ideas to a big boring brand that thrilled the Internet–these are the frontrunners for glory at the big Cannes adfest this month.<p>Jean-Claude Van Damme may or may not have rang in 2013 with a toast and the solemn vow: “My splayed legs and I WILL front the …

Gisele Bundchen

Advice From 7 Women Leaders Who Navigated The Male-Dominated Tech Scene

Technology is still a male-dominated industry, but women are making an impact. Seven female leaders offer advice to aspiring women leaders.<p>“There is a special place in hell for women who don’t help other women,” former Secretary of State Madeleine Albright once famously said.<p>The truth is that …

Enough About Introverts: Mastering The Way To Work With Extroverts

Introverts get all the attention, but it’s possible to create a productive and supportive work environment for both personality types.<p>Thanks to Susan Cain, author of <i>Quiet: The Power of Introverts in a World that Can’t Stop Talking</i>, and other authors, there’s never been a better time to be among the …

5 Ways Young Leaders Can Get Others To Take Them Seriously

There’s tons of advice on how to manage that coveted Millennial demographic. But what about the twentysomethings who are already managers?<p>For a generation that’s making a name for itself via hashtags, clicks, and iPhone sales, we’re shaping the information landscape–and entering change-making …

McDonald’s Joins World Cup Mania With First Global Promoted Twitter Trend, #FryFutbol

Twitter’s advertising machine shifts into high gear during the World Cup, and McDonald’s is getting in on the game. This morning, just in time for the Copa Mundial’s first day, McDonald’s unveiled Twitter’s first globally promoted trend. #FryFutbol is showing up on Twitter as a promoted trend in 57 …

Vocus: Building the personality behind the brand

en_GB<p>article<p>Advertisement feature Powerful marketing technology can help brands create great content but it is crucial to have the right people …

Marketing

How To Grow Your Mailing List

<i>This post originally appeared on the Buffer blog.</i><p>Where do email subscribers fall on your list of priorities?<p>“Europe's leading digital technology conference”It's happening, Join 15k digital minds to shape what's next for your businessI'm interested<p>We’ve recently pushed email toward the top of our …

The Top 3 Instagram Trends for Marketers

Share<p>With 42% of marketers planning to increase their use of Instagram this year, visual content is more important than ever to a brand’s marketing …

9 Unlikely Brands Rocking Pinterest for Their Marketing

Marketing

Confessions of a social media strategist

A couple months ago, I woke up, as I hope to be doing for many years to come, and went to work. I sat in a brainstorm. We came up with a bunch of …