andreaf87

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US states banned from exporting their trash to China are drowning in plastic

Being green is getting a lot harder for eco-friendly states in the US, thanks to the country’s dependency on overrun Chinese recycling facilities. Recycling centers in Oregon recently stopped accepting clear plastic “clamshell” containers used for berries, plastic hospital gowns and plastic bags, …

Marketers, Here's How To Use Data To Win Hearts And Minds

Our job as marketers is to win the hearts and minds of our customers and prospects.<p>Even though our priority is to clearly understand the intricacies of customer’s intellects <i>and</i> emotions, we often major in using intellectual triggers and minor in connecting with them emotionally.<p>We’ve overlooked the …

Starbucks: Loyalty Program Misfire

Starbucks is a firm with brilliant marketing… they have built an amazing global brand. They understand sensory branding, and have tailored their store aroma for maximum benefit. Their rewards program, which features an “elite” level, the Starbucks Gold Card, goes far beyond the typical coffee shop …

The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

Latin America's Internet population is the fastest growing in the world, according to the data in the following IMS Corporate infographic.<p>Some 150 …

In Somalia, a major campaign to stop the spread of polio

A serious polio outbreak in Somalia is threatening to grow, while the urgent effort to deliver vaccinations continues.<p>MOGADISHU, Somalia, 14 August …

A Day in the Life of Paris's Growing Muslim Population

Russia Not Only Country With Anti-Gay Laws

Many other countries, from Iran to Cameroon, have harsh anti-gay laws.<p><b>A new Russian law that criminalizes "propaganda of non-traditional sexual relations among minors" has sparked growing calls from the global gay community and its supporters for a boycott of Russia's upcoming Winter Olympics.</b><p>While …

Jeff Bezos Doesn’t Want to Hear About Your Headache

Jeff Bezos runs one tight ship.<p>Back in 1999, according to a New York Times feature article published this weekend, Bezos was intent on cutting costs …

'Jobs' Makes $6.7 Million in Opening Weekend, Below Distributor Projections

According to box office reporting service <i>Box Office Mojo</i> (via <i>AppleInsider</i>), Joshua Michael Stern’s Steve Jobs biography "Jobs" made an estimated $6.7 million this weekend, less than the $8-9 million its distributor, Open Road Films, projected. The film was made on a budget of $12 million, and …

Candy Crushed: Digital Games Market Reaches $1.1B

This July, revenue from digital games ticked up 5.4% year over year, and the industry now tops out at $1.1B in the US, mostly thanks to mobile, says an analytic report from SuperData (via Gamasutra). The US mobile market specifically has jumped a massive 32 percent in revenue over the same period …