Andrea Di Fonzo

99 Flips | 1 Magazine | 2 Likes | 2 Following | 6 Followers | @andreadifonzo | As Chief Digital Office and board member, I lead the Digital activities for GroupM in Italy. I'm in charge for digital business overall, in terms of strategy, P&L, operations and evolution of our assets across our four agencies Mec, Mediacom, Maxus and Mindshare and our new stream like Xaxis, Quisma and H-art. I have significant expertise on digital media and marketing and competence and my key task is drive our company into this fast-changing industry. I'm part of EMEA Interaction Board of GroupM to help to apply a digital vision at a regional and global level.

10 Things In Tech You Need To Know Today

3,800<p>Good day! Let's get into the tech news:<p><b>Ad tech company AppNexus is raising ~$100 million in funding at a $1.2 billion valuation.</b> It has closed on $60 million, and is working on the next $40 million.• <b><br>A former Google executive chef is creating healthy, instant meals that are delivered to people's</b> …

AppNexus Attracts Public Equity Investment, Now Valued At $1.2B

The independent ad tech company that powers more than 30 billion ad impressions per day through its platform is now, officially, a $1 billion-plus …

17 Mind-Blowing Facts About Warren Buffett And His Wealth

And how good an investor is Warren Buffett really? We've put together some facts that really put him in perspective.

Investing

Data shared by car owners could be a future marketer's dream, allowing them to connect touchpoints all the way to purchase<p>Digital advertising spend within the automotive industry has historically been minimal. In fact, despite overall digital advertising spend increasing by 17.5%, the automotive …

'Nielsen's OCR & comScore’s VCE Drive Spend From TV', by Catherine Hallam, International Product Manager, Videology Group

The arrival of Nielsen Online Campaign Ratings (OCR) and comScore’s Validated Campaign Essentials (VCE) will change the way advertisers and agencies …

Back To School Shopper Behavior

Ready for your summer vacation? Perfect - time to relax and read all those back to school promotions. Immediately following July 4th, the back to …

The 11 Cities With The Most Opportunity Right Now

PricewaterhouseCoopers (PwC) has a comprehensive new ranking of 30 cities in the world that offer the widest opportunities for businesses and the people who live there.<p>PwC's sixth edition of its "Cities of Opportunity" report examined intellectual capital and innovation; technology readiness; how …

Amazon Surges As It Pleads With FAA To Test Drones

Amazon had a busy week, and Wall Street is rewarding them for it.<p>Shares of America’s largest online retailer surged over 4.5% on Friday morning as the company fought for the right to test its new drone delivery program, among a handful of other initiatives taken this week. Amazon.com also took …

Wired Top 100: i giovani e le startup più promettenti d'Italia Wired

Cento nomi che sono <b>100</b> <b>storie di un’Italia che guarda avanti</b>, al digitale, alla ricerca e allo sviluppo ed esercita il suo diritto alla ricerca di un …

Dstillery Chief Data Scientist Talks Data Science And Paid Advertising

Dstillery's investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social …

The New Star Of The Shopper Marketing Suite

<i>“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Is SundaySky The Criteo Of Video?

The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and …

Data scientists need their own GitHub. Here are four of the best options

Imagine if a company’s three highly valued data scientists can happily work together without duplicating each other’s efforts and can easily call up the ingredients and results of each other’s previous work.<p>That day has come.<p>As the data scientist arms race continues, data scientists might want to …

How Should I Evaluate Media Tech Companies?

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Startup Accelerator 'Boomtown' Launches with Alex Bogusky's Help

A new startup accelerator dubbed Boomtown is launching in Boulder, Colorado in the hopes of identifying and supporting new internet, mobile and …

This Is What Apple Will Build When It Finally Collects 1 Billion Credit Card Numbers

E-commerce — via the music and movies you can get in iTunes, iBooks and the app stores — is Apple's second-fastest growing business right now, up 11% to $4.6 billion in Q2 2014. It lags only the iPhone in growth. E-commerce is also likely Apple's second-most profitable business segment, too.<p>Put …

Native Mobile Advertising On The Rise; How To Make Programmatic Adaptable

<i>Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.</i><p><b>Native: Mobile Gateway Drug</b><p>Ad companies are increasingly focusing …

Qubit CEO: A Tag Manager Is Really A First-Party Data Structure

Ex-Googler Graham Cooke believes that just as the data-management platform (DMP) space has evolved and entered a period of consolidation and …

An Energy-Efficient Building That Lives Up To The Hype

Hooray, an energy-efficient building that lives up to its eco-dreams! In 2012, a federal warehouse was redeveloped into a district headquarters for the U.S. Army Corps of Engineers in Seattle. As part of the General Service Administration’s Design Excellence Program, the designers, ZGF Architects, …

Hello, Enterprise. Goodbye, CPM.

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

More Acquisition Buzz In Millennial Media’s Future

Millennial Media is at a crossroads.<p>With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in …

Forrester: Programmatic Will Take Over Online Video…And Then TV

Attention, traditional television media buyers: You may soon be replaced by an algorithm.<p>According to “How Software Is Eating Video Ads And, Soon, …

Facebook Buying WhatsApp For $19B, Will Keep The Messaging Service Independent

Facebook is purchasing messaging giant WhatsApp for $16 billion in cash and stock, according to a regulatory filing. The deal is being cut for $12 billion in Facebook shares, $4 billion in cash and an additional $3 billion in RSUs for employee retention.<p>A termination fee is attached to the deal …

Tracking Data Boosts CPMs On Ad Exchanges

Online ad exchanges command higher rates when they have access to data about other Web sites that consumers have visited, per a Digital Advertising …

Paper, The Opening Sentence In Facebook’s 10-Year Plan

With a beautiful new app, the monolithic social network is starting to fracture itself into a series of gems.<p>Mobile design has always been something of a sore spot for Facebook. The social network has never quite figured out how to dominate our consciousness on smartphones beside apps like Twitter, …

Global Smartphone Shipments

Last year the number of smartphones shipped worldwide passed 1 billion for the first time, according to IDC, a research firm. In 2010 the four leading smartphone vendors, Nokia, Research In Motion (now BlackBerry), Apple and Samsung, represented four different operating systems. Nokia has since not …

Can H&M’s Interactive Super Bowl Ad, David Beckham’s Body Make TV Shopping Click?

We’ve been hearing about t-commerce for a long time. Now the clothing retailer, powered by Delivery Agent’s tech and Beckham’s pecs, hopes the big game brings a big breakthrough with consumers.<p>With advertisers pulling out all the stops for the year’s largest and most engaged audience, the Super …