Andrea Da Costa

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The Science of Neuromarketing

While the study of neuroscience can be traced back to ancient Greece, the study of neuromarketing is rather new and has only gained traction in the …

Marketing

A new treatment for head trauma: Inducing deep sleep may protect our brains

A study out of Zurich could improve the way we treat concussions and neurological disorders like Alzheimer’s<p>Last week a senior National Football League official acknowledged for the first time the link between head injuries in professional football and a degenerative brain disease called chronic …

These could be the first science textbooks students actually want to read

If you were bored to tears in high school science classes, these could be the books you wish you had.<p>On March 21, the New York Times reported that …

Textbooks

Reckon you were born without a brain for maths? Highly unlikely

Maths is not about learning times tables, it’s about spotting patterns in everything we experience and using them to plan and invent<p>It’s extraordinary what a badge of honour it is in our culture to declare: “I’m terrible at maths. I just don’t have the brain for it.”<p>You’d never get someone in India …

Humans prefer an electric shock to being left alone with their thoughts

One man shocked himself 190 times<p>The experiment was simple. All the participants had to do was enter an empty room, sit down, and think for six to 15 minutes. But without a cellphone, a book, or a television screen to stare at, the assignment quickly became too much to handle. In fact, even when …

Psychology