Annamaria Espinoza

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Marketing

What is Marketing? Why Is Marketing Education Failing to Produce Marketers

I post a lot about digital marketing and marketing analytics on this site, so I think it’s time to take a step back to answer the question: What is …

10 Data Analysis and Dashboarding tools used in Digital Marketing

Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This …

Big Data

How Customer Reviews Can Make or Break Your Digital Marketing Strategy

Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. Indeed, reviews are pretty …

Marketing
Marketing

The Life Of A YouTuber [Infographic]

I recently shared an infographic titled An Influencer's Guide To The Galaxy with the Social Media Today audience. Over 1000 shares later, I realized …

5 Digital Marketing Strategies To Help Your Small Business Generate A Higher ROI This 2017

As an entrepreneur, you know that it takes more than an attractive and website to gain new customers, turn them to repeat customers (and increase your ROI in the process). Since more and more consumers go online to find and buy the products they need, it becomes increasingly important for you to up …

Marketing

Cómo descargar vídeos de Facebook desde el móvil

Hace mucho tiempo que <b>Facebook le pisa los talones a Youtube</b> en esto del contenido audiovisual. Y es que queramos o no, debemos reconocerlo, es …

Top 10 Tips for Defining Enterprise Digital Strategy

<i>As digital strategy becomes more integrated at every level of society, its applications have become more diversified and specific to individual</i> …

Customer Experience

Want to Produce Viral Blog Posts? Follow These Steps

If I could guarantee that every piece of content I created would go viral, I could spend a lot more time throwing myself out of airplanes. Since there’s no magic wand to wave that guarantees content will go viral, I’m stuck with just skydiving on the weekends and promoting content during the …

Marketing

16 quick small business marketing tips from the experts

Need to give your small business marketing a boost? Read 16 quick marketing tips from the experts.<p>We love a quick business tip – a few words of …

9 Tools to Improve Your Instagram Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to …

Infographics

The Best Type of Customer for Your Startup

These customers will help you grow your company into a thriving business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner Patrick Bet-David discusses the best type of customers to have.<p>When it comes to new customers, Bet-David explains, there …

Business Strategy

7 Lessons Entrepreneurs Can Learn From Vine's Demise

Although the video-sharing social media platform is going away, there are lessons to be learned.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last week Twitter announced that it is shutting down Vine. The six-second video creation app won’t be available much longer. Although the site …

Entrepreneurship

4 Tools to Improve Your Social Media Marketing

Shares 7K<p>Does social media marketing contribute to your bottom line?<p>Are you looking for tools to boost your ROI?<p>As social media changes from an …

Marketing

When and How to Update Your Social Media [Infographic]

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a …

Social Media Marketing

25 Content Marketing Tools to Grow Your Brand

Content marketing is hot right now.<p>And with good reason. Marketers and brands today need to understand how to promote their content to grow traffic, …

5 Powerful Tools You Should Use to Dominate Social Media | Inc.com

Social media channels can take all the time you are willing to throw at them and then take the same again. Yes, we need social channels for marketing, but it needs to be on our terms and work for us, not against.<p>Luckily there is a wide range of third-party apps that make Twitter and Facebook easier …

Project Management

Growth Hacking Instagram

Note: This is the first chapter of Secret Sauce: A Step-By-Step Guide to Growth Hacking, available for purchase as a book and video course now. This …

7 Insights for Social Media Success from Industry Experts

The most inspiring people of our time have learnt their trade from others…<p>They have listened, applied and adapted what others have already figured …

6 Principles That Must Be Applied to Social Media Marketing

Learn the key principles of direct response marketing that you need to follow on all social media platforms.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book</i> No B.S. Guide to Direct Response Social Media Marketing<i>, business coach and consultant Dan S. Kennedy and marketing</i> …

Marketing

4 Steps for Creating a Successful New Brand

Building a new brand is a daunting task. After all, branding defines the core message and values of your organization, product or service, and it …

The Mixology of Content Marketing [Infographic]

Did you know that 69% of digital marketers are creating more content now than they did a year ago? And that 62% of business want to create more …

Best Times to Post on Social Media

Best Times to Post on Social Media<p>00:00<p>Best times to post on social media as indicated by the …

The 7 Point Plan to Employer Brand Management

How can your organization use employer brand management to attract, recruit and retain the best talent? What social media channels work best for …

Marketing

10 Strategies for Social Media Optimization and Building Your Brand on Social Media

Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one …

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools

What tools do you use to get your online marketing work done?<p>Can you do all the same work of a digital marketer, and do it for <b>free</b>?<p>The list of tools …

Email Is the Best Way to Reach Millennials

With $200 billion in annual buying power by 2017, Millennials have become every brand’s coveted customer. But what’s the best way to reach them? <b></b><p>The answer is email.<p>For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for …

Marketing

6 Social Media Marketing Tips for Small Business Owners

If you're a small business owner and looking for some easy new ways to promote your company-- media marketing is the way to go! Whether it's …