Anahi Fernandez

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5 Marketing Tactics From Starbuck's Unicorn Frappuccino Launch You Can Copy

From the Food Babe ranting about what the Unicorn Frappuccino actually contains, to Business Insider reporting that the magical sounding drink is all sold out, it is clear that there is one thing Starbucks is doing well — other than giving everyone a sugar & caffeine high — and that is <i>making …

Coffee

Heinz Taps Sterling Cooper Draper Pryce for Campaign (Yes, Really)

Don Draper's ketchup-less pitch for Heinz was rejected by the marketer's fictional team on "Mad Men," but now the real-life Heinz team is embracing …

New Zealand's ONLY Mens Lifestyle Magazine

MEET THE MAKER – David Alexander Flinn<p><i>YSL talks to him about what motivates, challenges and inspires him in his pursuit of fulfilment.</i><p>Read Past Issues

A-Z of Trump: 26 illustrators imagine a 'ghastly' future – in pictures

In his 1963 abecederian picture book The Gashlycrumb Tinies, Edward Gorey recounted the increasingly gruesome deaths of 26 children. In this parody the US game designer Mike Selinker outlines an A to Z of similarly gruesome eventualities he expects will befall a world in which Trump is president – …

Donald Trump

Even Trump's Supporters Are Wary of 'Rigged' Rhetoric

Why has his latest fixation elicited a level of condemnation that his prior personal attacks did not?<p>Donald Trump vs. Hillary Clinton, Donald Trump vs. the media, Donald Trump vs. Republican Party grandees—we’ve seen it all before. But this week marks the emergence of a new split: Donald Trump vs. …

Donald Trump

Trump's Worst Answer Will Also Be His Downfall

Trump’s refusal to say he would accept the election results will ensure negative coverage for the final three weeks of the election, and with good reason.<p>At times during tonight’s debate, Donald Trump seemed controlled, succinct, even prepared.<p>It didn’t matter. In an instant, he lost the debate and …

Donald Trump

Clinton campaign figures out how to make money off of Donald Trump’s tweets

If there’s one thing Donald Trump loves more than money and power (and maybe his kids), it’s Twitter. Not only does it let him spout off his terrible …

Barack Obama

Hilarious hashtag on how Trump interprets classic literature

LONDON — Another debate, another Twitterstorm.<p>And this one has spawned possibly THE best hashtag of the election season — …

Michelle Obama

Las frases más relevantes del debate final entre Hillary Clinton y Donald Trump

Aborto, TLCAN, ISIS y WikiLeaks estuvieron entre los temás más polémicos de la noche.<p>Inicia el día bien informado<p>Recibe todas las mañanas las …

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year<p>Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I …

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

CEO of ReviewTrackers<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Customers want more than an experience. They want emotion.<p>Customers want a brand that they feel they need in their lives, according to the “The Brand Gap” by Marty Neumeier. The definition of a “brand is a person’s …

Customer Experience

7 Ways To Perfect Your Email Newsletter

In an era dominated by cutting-edge platforms like Instagram and SnapChat, email may seem like an archaic digital medium (an oxymoron, to many of us). Yet, thousands of marketers continue to claim that email marketing isn’t just effective—but that it’s the highest-ROI strategy they use. In a recent …

Marketing

'Storks' Review: Andy Samberg Toon Delivers Babies, Animated Anarchy

Take one typical kid-friendly animated movie, add manic gags and screwball pace — now you've got this surprising bird of a different feather<p>You know …

Andy Samberg

Summer reading: 76 books to pack for your holiday

History<p><b>West of Eden by Jean Stein</b><br>A selective, sly history of studio-era Hollywood by a film mogul’s daughter. One of the best books ever written about the movies. Jonathan Cape, £20<p><b>The Romanovs by Simon Sebag Montefiore </b>“It was hard to be a tsar,” Montefiore writes at the beginning of this joyful …

Books

Learning Excel isn't just for finance professionals, it can boost anyone's productivity at work — here’s how

<i>The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.</i><p>Alfonso de Tomas / ShutterStock We've said it before but it bears repeating: Microsoft Excel is likely the most powerful program on …

Microsoft Excel

10 best-selling Kindle books of the year that you should read next

Who run the best-selling books list on Amazon? Girls.<p>Seven out of the top 10 most sold Kindle books of the year (so far) are authored by women. Three …

Maria Sharapova Appeals 2-Year Suspension for Doping

Maria Sharapova’s legal team has filed her appeal of her two-year suspension for doping and have requested for it to be expedited, the Court of …

Tegan and Sara, Scientists of the Love Song

Love You to Death sees the duo tinkering with synth-pop to communicate precise, and often bittersweet, emotions.<p>Toward the end of their great new song “U-Turn,” Tegan and Sara lay out a series of instructions that, whenever I listen, I can’t help but imagine being presented in a numbered list. …

The Cheapest Day To Buy A Plane Ticket, Depending On Where You're Going

Stick this puppy on your fridge.<p>We all know the magic time to buy a plane ticket is precisely 54 days in advance, for domestic travel.<p>But what if you're flying beyond the U.S.?<p>The experts at CheapAir recently researched the cheapest day to buy plane tickets for a whole host of international …

How Tegan and Sara Became Bona Fide Pop Stars

Three years ago, Tegan and Sara transformed from indie rock mainstays to legitimate pop stars. Their 2013 album <i>Heartthrob</i> saw them crack Top 40 with …