Portfolio

By Amy Vernon | Here's where I've been quoted, interviewed, and otherwise talked about.

9 Easy Ways to Increase Your Authority & Influence as a Marketer by @brentcsutoras

Whether you're an SEO or digital marketer, you can become an influencer by increasing your authority. Here's how.The post 9 Easy Ways to Increase …

Digital Marketing

Why Lyft & Uber Crushed Taxis: What Marketers Can Learn

Hailing a taxi these days seems so antiquated. Now someone who needs to get from point A to point B is more likely to open a mobile ride-booking …

Uber

Think there aren't qualified women in tech? Here are 1,000 names. No more excuses.

Next time you find yourself watching a panel of experts discussing the latest in technology, finance, engineering, math or science, ask yourself: Am …

5 Things You Can Learn from United's Epic PR Disaster

A lack of empathy? Check. An oblivious CEO? Roger that.<p>It was a video that took the world by storm. It was one of those clips you could assume that everyone had already seen before you had the opportunity to share it or provide your own perspective as to what happened. I'm referring, of course, to …

Airlines

5 Things You Can Learn from United's Epic PR Disaster

A lack of empathy? Check. An oblivious CEO? Roger that.<p>It was a video that took the world by storm. It was one of those clips you could assume that everyone had already seen before you had the opportunity to share it or provide your own perspective as to what happened. I'm referring, of course, to …

Airlines

Swimming in the surreal mystery of @Knicks_PR

In the same way that the New York Knicks don’t seem interested in finding a way to conduct their business like a normal basketball team, the Knicks’ …

Twitter to use algorithms to spot abusive users

Twitter said on Wednesday that it will use algorithms to spot potentially abusive accounts – another step the company has taken recently to tackle …

The Oscar for Best Empathy Goes To...

Address the empathy gap in your own organization, and you'll come out ahead financially, too.<p>Brands should show empathy to their consumer base. This shouldn't be such a controversial topic in this day and age, and yet for many brands, they are still stumbling in the darkness with respect to this …

Empathy

Twitter crafts tools to combat hate speech, harassment

The social media site has been criticized because many people have been subjected to harassment<p>Twitter said Tuesday that it is launching new tools to …

50 most successful influencers in Social Media Marketing you should follow

To help you improve your skills in marketing, Innmind prepared list of TOP-50 influencers you should follow - learn from the "Gods" of Social Media …

Own Your Audience: Don't Give It Away

Social media is great. Facebook is great. Teh Twitters is great. The Snippity-snappity is great. It's all great. But somewhere along the line, we …

Social Media Lessons From Journalism by @brentcsutoras

At SEJ Summit Chicago, Brent Csutoras talked to Amy Vernon of The Daily Dot about how journalism affects her approach to social media and search.The …

Search Engines

Learning About the Future of Marketing at #INBOUND16 (recap)

For the second year in a row, I was fortunate to attend HubSpot’s annual INBOUND Marketing conference. This year saw 19,000 marketers assemble for a …

Digital Marketing

Social Media Top 5: Craptivism Won’t Kill You and Fake News is Alright (Not Really)

Image credit: Smallbrainfield<b>Craptivism Won’t Kill You</b>I have long been reluctant to festoon my social media profiles with the trappings of social …

Journalism

Quiénes son los 15 influencers que liderarán el mercado en 2017

Es un emprendedor en serie. Patel ha hablado ante directores ejecutivos de Fortune 500, ha trabajado en campañas de Kickstarter virales y ha …

PR Daily World Conference at The Associated Press

MAIN CONFERENCE<p>Tuesday, Dec. 6<p>OPENING KEYNOTE <br>Prove your worth: Choose analytics that measure and show PR's value <br>PR teams grapple with reporting …

Digital Marketing

This Campaign Aims to Change How People Think About Female Breadwinners

Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having …

#SEJSummit NYC Recap: SEO, AMP, Psychology, & Content Marketing

<i>Want to join us at the next SEJ Summit in 2017? Sign up for updates.</i><p>Our last SEJ Summit conference took place November 2, 2016 in New York City at …

SEO

100 Women in Tech and Founders to Follow on Twitter

In the last 48 hours, Vice’s Motherboard and The Guardian published articles about how Elon Musk, Tim Cook, and other tech influencers barely follow …

#newsleaders2016: Tuesday

View All the Presentations for #SEJSummit Chicago | SEJ

On Thursday, June 23rd, SEJ Summit visited Chicago for the second year in a row. This one-day conference featured a fast-paced agenda with a total of …

AMY VERNON

<b>Director of Audience Engagement, The Daily Dot</b><p>Amy Vernon is Director of Audience Engagement for the Daily Dot, known as “The hometown paper of the …

103 speakers you need at your next journalism event to avoid all-male panels

Let's relegate all-male panels to the Mad Men era where they belong

Journalism

A Glimpse of #SEJSummit New York by @jrdoog

Learn impactful, actionable takeaways from industry thought leaders at SEJ Summit New York!The post A Glimpse of #SEJSummit New York by @jrdoog …

Search Engines

Real-Time Interviews via Facebook Live

Facebook Live

Here's the Agenda for #SEJSummit Chicago | SEJ

Get your ticket to SEJ Summit Chicago at the Super Early Bird price! Register here before midnight this Friday and save $225.<p>After the success of SEJ …