Showing more respect and civility pays off, literally. https://blog.adbenchmark.com/female-portrayals-in-ads-improve?utm_campaign=Blog%20Subscription%20Campaign&utm_medium=email&_hsenc=p2ANqtz--ePY2xVKogT3F46Cnz1ExERo_84i8X3RnJO5dcxdtVHfwWHhWAl2fO7w9iCFGKmBbTuJLtLCA0O5PBGjLB8_XY2RIHtQ&_hsmi=121642056&utm_content=121642056&utm_source=hs_email&hsCtaTracking=7797ec63-1c91-4af0-8f5c-cb48acb726df%7Ce2d03a33-6b3b-439e-8115-471b219b3977

Amy Vernon and 4 others
Online Civility
We need to do more than just talk about how civility is lacking online. We need to start talking about solutions.
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Shireen Mitchell, founder of the project Stop Online Violence Against Women, had a similar experience during GamerGate. A campaign originating on Reddit targeted a South by Southwest panel on online harassment at which Mitchell was scheduled to speak. It received thousands of “down-votes” when audiences were encouraged to vote on proposed panels at the festival. Mitchell and others involved with the panel were bombarded with abuse and threats, accused of being biased against GamerGate.
“I was overwhelmed,” Mitchell told me. “They collected our information, created lists of our names, then made up accounts to pretend to be in a rational debate while attacking us on the back end.”
In the end, South By Southwest convened a separate Online Harassment Summit, at which security was so tight due to threats of violence that, Mitchell told me, she “had a security detail the whole time.”
The attacks on Mitchell and other panelists were vicious, while wrapped in a thin guise of concern about “ethics in games journalism.” This was the rationale for the entire GamerGate harassment campaign, an ugly welter of death threats, stalking, SWATting, and precision targeting of women, particularly women of color, for abuse. But that rationale was taken seriously by both media outlets, which wrote up the controversy as if it were a genuine conflict between two sides of equal legitimacy, and by advertisers, which pulled support for media organizations targeted by “Operation Disrespectful Nod”—the name for GamerGate’s brigading campaign.https://mashable.com/2018/06/18/online-harassment-trolling-women/?europe=true#t5DOEgTPeqqD
"How scared should we be?" The last movement like this brought us the Asterisk Administration. Wtf kind of question is that?