My Writing Portfolio

By Amy Vernon | I have my own blog, but I've written in a lot of other places.

Forget lean in. Stand up.

<i>The Cohort is Poynter's bi-monthly newsletter about women kicking ass in digital media.</i><p><i>Cohort! I’m in South Africa for the next week. Today’s</i> …

Why I made the leap back into the news biz

<i>Amy Vernon</i> <i>is the Daily Dot’s recently appointed Director of Audience Engagement. In her new position,Vernon will focus on building an engaged</i> …

News Industry

This Entrepreneur Has Built an Incubator for Networks

It's really hard to describe this space in Manhattan's Lower East Side. It helps if you like to think about how networks permeate our lives.<p>Gary Chou prefers not knowing what's going to happen next. It's not necessarily a career route he'd recommend for all, but it's helped him create a spot that's …

Manhattan

These 10 Buzzwords May Not Mean What You Think They Mean

Ever wonder what the folks in marketing are actually talking about? Let me help.<p>There are more buzzwords every day. In fact, one might even say some buzzwords are ... wait for it ... viral. My job is to make sense of all the latest and, well, maybe not greatest, buzzwords out there.<p><b>Amplify</b> -- "Make …

Marketing

The Future of Social Media: 5 Predictions for 2016

These five predictions continue the trends we've seen in 2015, but takes them in new directions.<p>A lot of changes in social media in 2016 won't be revolutionary - they'll be a continuation and acceleration of what we've seen already. Of course, any revolutionary change will be so different that to …

Social Media

How This Entrepreneur Solves a Problem for Businesses and Consumers

With the launch of its first consumer app today, New York City-based Clarifai is bringing high-tech image recognition technology to your smartphone.<p>Matthew Zeiler wanted to solve a simple problem: The mess our photo files have become.<p>For example, you're really excited about a selfie you took with …

App Store

10 Business Leaders You Didn’t Know Were Gen Xers

Generation X has taken over the boardroom at some of the most influential companies in the world. Expect to see more of this in the next few years.<p>Take a peek in boardrooms across America and you'll find a lot of Baby Boomers at the helm. Not for long.<p>As I mentioned in my post yesterday of leaders …

Social Gaming

10 Leaders You Didn’t Realize Were Gen Xers

Sandwiched between Millennials and Baby Boomers, everyone seems to forget about Generation X. But they've quietly been taking over boardrooms and director's chairs.<p>There's a lot of talk about Millennials these days. And when it's not about Millennials, it's about Gen Z. Or Baby Boomers, the old …

Toy Story

What You Can Learn from Target’s Experience Building an App

The woman behind Target's highly successful Cartwheel app shares what made the project work. A lot of the lessons can be applied to any project at any sized organization.<p>At almost the last minute, Susan Post said, her team redesigned the app they were building at Target.<p>Her team was scrappy, …

Apps

What a Simple Daily Prompt Taught this Entrepreneur About Building a Business

The idea was simple: Send people a new word or phrase each day to see what it made them think about. The results have been fascinating.<p>Right now, Edlyn Yuen has no idea how -- or even if -- her project, Prompt, will make any money.<p>That's not the point. The point is to figure out what people want …

prompt

Why Twitter Changing From Stars to Hearts Doesn't Matter (That Much)

It's ridiculous how upset people got over Twitter's change from the "favorite" star to the "like" heart. But it's also ridiculous that it's what Twitter has chosen to focus on right now.<p>To see my Twitter stream yesterday, one would have thought that hearts were the most hated symbols in social …

Social Media

Finding and Funding the Next Generation of Female Founders

Women-led companies receive only about 7 percent of all venture capital funding. Women Who Tech aims to change that with the Women Startup Challenge.<p>Women-led companies receive only about 7 percent of all venture capital funding.<p>When a report came out of Harvard Business School last year with that …

Harvard Business School

How to Foster Collaboration on Social Media

It's not uncommon for collaborative projects to fall apart. Here are some tips to ensure you and your collaborators stay on track.<p>Many social media platforms allow for collaboration on projects, but it's not uncommon for people to start a group board on Pinterest or a shared magazine on Flipboard …

Social Media

How to Build Your Network Without Pulling a LinkedIn

It's not really all that hard not to spam potential followers, fans, customers or users. Don't spam them is the first rule.<p>It's so, so tempting sometimes.<p>Someone doesn't respond to your email, you email them again. Days go by, and still no response. "Did you see my previous emails?"<p>YES, I WAS …

Class Action

Why This Founder Gets to Celebrate Christmas Every Day

Following your passion can be like jumping off a cliff while vampires are chasing you. How do you know if you've made the right decision?<p>It's not about what you have, Elizabeth Chan believes, it's about what you leave behind that matters.<p>That simple belief led her to quit her high-powered marketing …

New York University

Why SEO Isn't Dead -- Especially on Mobile

Mobile SEO focuses more on technical aspects. It's all about the user experience.<p>Every now and again, friends make snide remarks about SEO. "Is that still a thing?"<p>And then I see recommendations from a wanna-be firm that suggests best practices that were barely best practices in the heady …

SEO

What Marissa Mayer Gets Wrong About Advertising

Here's what the Yahoo CEO missed when she commented on the state of internet browsing.<p>For a few years, I used ad blockers religiously. I had a glorious view of the Internet. Some pages looked a little weird, because there were empty boxes where ads would have shown up.<p>But, mostly, it was a happy, …

Digital Advertising

Throw It All Out When It’s Not Working

Sometimes you can't make things work. Don't be afraid to throw it all out and start from scratch.<p>I've spent two days working on this post.<p>It probably won't read as if it's something that should have taken so long. Scratch that - it <i>definitely</i> wont' read as if it's something that should have taken so …

Writing

An Extrovert's Guide to Life

Introverts know how to live their lives. I mean, as much as anyone else does, you know?<p>I may have something shocking to tell you:<p>You don't need to give introverts a guide to life. You don't need to tell them how to clean their homes, how to survive a networking event, or how to travel, or how to …

extrovert

How to Avoid Gender Bias in Your Job Listings

Unconscious bias may be unconscious, but it's still bias. Wouldn't you want your job listings to attract the most--and the best--candidates, regardless of background?<p>Words have power.<p>Our recent national conversations around racial, ethnic, and gender discrimination make that abundantly clear. Our …

Employment

Facebook Takes the Next Step in the Livestream Revolution

Facebook's answer to Periscope and Meerkat has gone live for some profiles. Here's what this means for the livestream revolution.<p>Livestreaming is all the rage with kids these days.<p>Periscope, Meerkat, Blab--and, of course, no new technology would be complete without Facebook jumping into the …

Social Media

No Matter What You Like, Someone Else Will Hate It

Don't assume everyone likes what you like. If you do, you'll be wrong too much of the time.<p>I absolutely love a nice orange or yellow bell pepper. I’d eat ‘em like apples if they didn’t cost so much and weren’t so hard to find.<p>I can’t stand coconut. The texture of dried coconut drives me batty and …

Framing

3 Tips for PR Pros, and 3 Tips for Journalists

There are a few simple things both PR pros and journalists can do to get the most out of each other. You can be a resource to one another, you know.<p>As a former journalist, I know we always liked to think that we didn't need PR professionals for anything, and that they were more a bother than a …

Public Relations

Assist Gives You the Info You Need, Without All the Apps

If you’re anything like me, your phone overflows with apps. You have folders of apps to tell you the weather, to help you with varied transportation …

A Guide to Planning an Epic Super Bowl Party

In a couple of weeks—February 7, to be exact—the Carolina Panthers will take on the Denver Broncos in Super Bowl 50.<p>Even if you don’t care about a …

5 Useful Gadgets We Discovered at the 2016 Consumer Electronics Show

You’re forgiven if you thought all that was debuted at the annual Coachella of electronics— better known as the 2016 Consumer Electronics Show—were …

6 Entrepreneurs to Inspire Your New Year’s Resolutions

There’s something about a new year that makes us take stock. It’s a clean start, although completely arbitrary. The school year starts in August or …

Update Your Digital Roledex

<b>Update Your Digital Rolodex</b><p>Sometimes there’s nothing more frustrating than trying to keep track of your business contacts.<p>From scanning in business …

7 Last-Minute Holiday Gifts for Your Boss

It’s a tricky thing, buying gifts for a co-worker, never mind if that co-worker is your boss.<p>You could go tried-and-true with a gift card, or pick up …