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Most marketers can’t predict the customer journey and admit they aren’t maximizing revenue

If we believe what we’re being told, marketers in 2016 should be able to take the overabundance of data at their fingertips and leverage it for their benefit, day in and day out.<p>But according to a new study, released today by the CMO Council and conducted in partnership with Pegasystems, it appears …

10 Personal Skills That Set the Very Best Leaders Apart

Leadership skills that worked in the past won't carry you into the future.<p>Do you have the personal qualities you need to be an effective leader in the coming decades? Even if you've been successful so far, the answer may be no. The aggressive personality and hard-driving skill set that got so many …

Leadership

Crashlytics

The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now

The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, and Apple — have turned to new and more potent methods for advertisers to keep track of you across multiple devices.<p>The impending death of the cookie can be traced …

How to Find Stock Photos That Don't Suck

Gone are the days when using stock photography meant cheesy smiles of people in suits or sub-par clip art style photos. There’s been a growing trend …

The Build Muscle, Stay Lean Meal Plan

Matthew Leete / Getty Images<p>Bulking up: It’s a scary thought for many guys at the gym because it seems like there’s always a string attached. …

My Must-Have iPad Apps, 2013 Edition – MacStories

<i>For the past three years, I’ve been running a series called “My Must-Have Mac Apps” that, once a year, would list the apps that I found indispensable on my Mac. This year, considering the changes that I went through from a workflow perspective, I thought it would be appropriate to start focusing on</i> …

Apps

100% of Verizon New Jersey Customers Should Have a Fiber Optic, 45 Mbps Bi-Directional Service: You Paid for It - And It's the Law.

<i>(Second in the series.)</i><p>Here's the scorecard:<p>Every Verizon New Jersey business and residential customer, school and library, is entitled to an upgrade of their "copper wire" to a fiber optic landline that is part of the existing utility Public Switched Telephone Networks (PSTN)--It's the law.<br>• This …

Brand Effectiveness through Mobile: An Oreo Case Study

October 30, 2013<p>According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to …

The New Mobile Advertising Ecosystem Explained

Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.<p>In a <b>new report</b> from <b>BI Intelligence</b>, …

Google Is Testing A Program That Tracks You Everywhere You Go

Google can access user data via Android apps or their Apple iOS apps, like Google search, Gmail, Chrome, or Google Maps.<p>If a customer is using these apps while he shops or has them still running in the background, Google's new program pinpoints the origin of the user data and determines if the …

Mobile Users Research Purchases From Home

According to new U.S. data from Millward Brown Digital, highlighting the importance of mobile touchpoints, 40% of mobile consumers who are in the …

Advertising - Oath

Oath surveyed 304 U.S. advertising decision makers for their thoughts on brand safety and uncovered the issue is only gaining importance.<p>The struggle …

Digital Advertising

A Survivor's Guide to Making Money on Mobile

Just as publishers began figuring out how to make money on desktop, their audiences started to leave the medium for mobile.<p>And rapidly. More time …

6 Ways To Turn Your TV Commercial Into A Great Digital Ad

<i>YuMe This post is sponsored by YuMe.</i><p>A well-made TV commercial doesn't always work the same online. Digital screens are smaller and more mobile than TV screens, which means digital ads can drive greater engagement with the brand. Brands that recognize this have an opportunity to make the most of the …

Verizon Uses Phone Data to Connect Consumer Dots for NBA Teams, Sponsors

Verizon has a location-data tracker and sponsorship-measurement tool in the pockets of millions of consumers: Verizon Wireless-enabled phones. So far …