Andrew Moon  | Master Tech & Business Strategist

4,640 Added | 6 Magazines | 69 Likes | 257 Followers | @amoon66 | Serial Entrepreneur | Growth Hacker | LinkedIn ®  Marketing for MSPs | Cyber Security Advisor | Author | Speaker | vCIO

6 tips for running a killer multichannel marketing campaign

Just fifteen years ago, marketing agencies and professionals could use multichannel expertise as a selling point and have a real edge over their …

Marketing

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers.But what does success in marketing even mean?Sure, we can track analytics.We can count how many social …

Marketing

UK And US Accuse Russia Of Hacking Home Routers In Global Cyberattacks

A little warning from the British and American governments today: Kremlin-funded spies might have found a way into your home office.<p>The U.K. and U.S. blamed Russian hackers for a campaign aimed at taking control of routers inside government, critical infrastructure and internet service providers, …

Cybersecurity

Chris Vickery Discusses Data Leak of 48 Million Users by Private Intelligence Firm

Private intelligence gathering firm LocalBlox leaked data on 48 million users that was scraped from Facebook, LinkedIn, Zillow and other sites.

San Francisco

7 Mistakes You Must Avoid When Hiring a Virtual Assistant

As my online business has grown over the years, I have felt the need to get some additional hands on board. Since I am big on being flexible, I …

How Business Email Compromise Attacks Work: A Detailed Case Study

Business email compromise (BEC) attacks are widespread and growing in frequency. Due to their simplicity and effectiveness, BEC will continue to be …

🤷 If you haven't been tapping into these #marketing trends in 2018 yet, you should get to it now. https://t.co/zRtD8QWzBW

U.S. iPhone users spent 23% more in apps in 2017 than the year before

Games, dating apps and streaming services contributed to a rise in consumer spending in iPhone apps last year, according to new data from app store intelligence firm, Sensor Tower. The firm found that U.S. iPhone users spent 23 percent more on in-app purchases in 2017 than they did the year prior – …

Apps

22 Terrible, Horrible, No Good, Very Bad Sales Phrases That Turn Prospects Off

Words Not to Use in Sales• <i>"Sorry to bother you"</i>• <i><br>"I'd like to connect."</i>• <i><br>"I thought you might be the right person to connect with."</i>• <i><br>"Could you direct me to</i> …

Product Management

Style Guide Template: How to Create One Your Team Will Actually Use

As a marketer creating great, actionable content that converts readers into customers is key to a successful content strategy.<p>However, if your team …

Infographics

A Classic Way to Create a Sense of Urgency in Your Prospect

We all hate when a prospect responds with, 'Can you get back to me in a month?' Here's how you can overcome a prospect's lack of urgency.

The Top 13 Lead Capture Page Tips for Small Business Owners

Successful lead capture landing pages are conversation starters: They introduce visitors to an offer, spark their interest and convince them to …

Marketing

How I burned out as a burnout coach (and then bounced back)

• Facebook<br>• Twitter<p>One year ago, despite having just concluded another successful product launch, I could barely function as a human being (much less run …

Entrepreneurship

How To Find Your Most Productive Hours

Working long hours doesn't always result in your best work. Learn how to follow your own biological rhythm in order to leverage your most productive …

How to Overcome Makeshift Marketing

Marketing departments are busy places.<p>Everyone has too much to do, and not enough time.<p>Plus, there are always competing deadlines to meet, metrics to …

Rent Growth Surges in Small Markets

A recovering energy sector is driving growth in Texas, while population migration is occurring to affordable Southern and Southwestern states.<p>If you …

Housing

Ransomware Dominates Verizon DBIR

Verizon pegged ransomware as the most prevalent malware in its 2018 Data Breach Investigations Report.

Cybersecurity

Trello eBook: Enabling Global Remote Work 101

• March 27, 2018<br>• in Future of Work<br>• by Amanda Maksymiw<p>While remote work continues to grow in popularity within the United States, throughout the world, …

Remote Working

Britain facing cyber war as online attacks soar by 300%

EPARansomware sees users locked out and forced to pay to retrieve their files<p>Bill Conner, head of cyber security firm SonicWall, said cyber attacks …

Cybersecurity

Five shocking breaches of cyber security

We live in a world where people and businesses are more aware of, and more concerned about, cyber security than ever. And that general vigilance we …

Cybersecurity

Hackers Are Impersonating These 5 Companies (and Your Financial Accounts Could Suffer)

The thieves are treating mobile technologies like a wide open door in a shocking number of financial firms.<p>As Warren Buffet will tell you, you don't get rich by working hard for money. You have to let your money work hard for you, investing and keeping track of the funds well. Unfortunately, if …

Mobile Devices

Comment on Crooks are swapping out chips on payment cards, says US Secret Service by Paul Ducklin

Probably. Unless the crooks are really careful, they’re likely to leave some telltale signs of tampering.But any physical inspection is a bit like …

Secret Service

Email Subject Lines: Everything You Need to Make Them Awesome

First impressions matter.<p>This is certainly true for <b>email subject lines</b>. They’re the first thing recipients see in their inbox. When written well, …

Marketing

What happened to the Internet: attack on Cisco switches

Let’s say that your internet connection suddenly went down or, perhaps, you cannot reach your favorite website. There’s a reason for that; according …

Information Security

What 23 Studies Say About The Best Times To Post On Social Media

The best times to post on social media are when the people you want to see the content are on the network. That’s the easy answer. And not a useful …

Social Media

Panera Bread left millions of customer records exposed on the web

Add another big-name brand to the list of those who've left customer data exposed online. Thanks to security researcher Dylan Houlihan, <i>KrebsOnSecurity</i> has discovered that Panera Bread left millions of customer sign-up records (possibly 37 million) in plain text on its website, including email …

Panera Bread

Facebook (Still) Letting Housing Advertisers Exclude Users by Race

In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or …

Housing

If I’ve got your number, so has Facebook

<b>Suddenly lots of people are waking up and asking themselves questions about Facebook. How much data am I sharing with the social media giant? Did I really give permission for it to be collected and stored?</b><p>And, even more seriously, have I handed over my friends' data to be stored on some Californian …

Social Media

Never Mind Malware – Social Engineering Will Be Your Biggest Threat This Year

As we enter a new year, IT security teams and cyber-criminals are both already searching for the development that will tip the scales in the on-going …

How to Implement a Social Selling Strategy

Social selling—where salespeople leverage social networking to connect with the right prospects and forge deeper, more meaningful relationships—has …

Selling