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Twitter Is Testing A Mobile Ad Product That Will Give Facebook A Huge Headache

Twitter declined to comment.<p>The product will likely compete directly with Facebook's "mobile app install ads," which have been cited by Facebook COO Sheryl Sandberg as one of Facebook's more successful ad formats. Sources have repeatedly told us that return on investment for Facebook's mobile app …

Apps

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Local-Mobile Marketing's Virtuous Cycle — Deals Lead To More Data, And More Personalized Offers

Location-based marketing isn't just about driving foot traffic to local stores through locally-targeted ads on Google search.<p>In fact, the data gathered from a campaign can be more valuable than the sales generated by the campaign itself. While particular tactics often yield multiple benefits, some …

Marketing

Here's Why Local-Mobile Marketing Is Exploding

But does it deliver? According to many accounts, it does.<p>Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from "geo-aware" and "geo-fenced" ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and …

Marketing

Facebook Is Again Testing An External Mobile Ad Network

The company previously tested such a network but mysteriously abandoned the effort in December last year. The new move occurs coincidentally with Twitter's recent move to generate revenue from ads served in off-Twitter mobile ad networks.<p>If Facebook's test succeeds, such a network could bolt on a …

Digital Advertising

Millennial Media Has Just Done A Huge Mobile Ad Deal With AppNexus

The move is yet another indicator that the mobile adtech space is consolidating fast into a handful of big players. Twitter, for instance, just acquired mobile adtech company MoPub for $350 million in stock.<p>The deal would create a mobile marketplace that, by one measure, would make it bigger than …

AdTech

American Express Has Invested In This 22-Year-Old Startup Founder's Mobile Adtech Company

Every once in awhile you come across partnerships and collaboration opportunities that just make sense. At Kiip, we've had a history of working with great strategics and pushing amazing results. Whether it be with existing investors Verizon and their developer community or IPG and its Mediabrands …

AdTech