Twitter declined to comment. The product will likely compete directly with Facebook's "mobile app install ads," which have been cited by Facebook COO Sheryl Sandberg as one of Facebook's more successful
Location-based marketing isn't just about driving foot traffic to local stores through locally-targeted ads on Google search. In fact, the data gathered from a campaign can be more valuable than the sales
But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from "geo-aware"
The company previously tested such a network but mysteriously abandoned the effort in December last year. The new move occurs coincidentally with Twitter's recent move to generate revenue from ads served
The move is yet another indicator that the mobile adtech space is consolidating fast into a handful of big players. Twitter, for instance, just acquired mobile adtech company MoPub for $350 million in
Every once in awhile you come across partnerships and collaboration opportunities that just make sense. At Kiip, we've had a history of working with great strategics and pushing amazing results. Whether