Dr. Abas Mirzaei

563 Flips | 21 Magazines | 17 Likes | 7 Following | 53 Followers | @amirzaei | Keep up with Dr. Abas Mirzaei on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Dr. Abas Mirzaei”

L'Oreal buys an augmented reality beauty app maker

Makeup empire L'Oreal wants to promote its huge collection of brands the high-tech way, so it's buying Modiface to make that happen. It's now in the process of acquiring the beauty tech company, which has been teaming up with big cosmetics brands for over a decade to create augmented reality apps …

Augmented Reality

4 Ways To Use Storytelling To Build Your Brand (Infographic)

We all have heard that every brand needs to use storytelling technique in their marketing strategy.<p>But very few have explained that what should we …

Marketing

From Mr Pringles to the Monopoly Man, Creative Equals gives brand logos the female makeover

Creative Equals has chosen to mark International Women’s Day by highlighting the male bias entrenched in many of the world’s famous logos, turning …

Product Brand loyalty or blind loyalty: does it make sense?

What Microsoft feared nearly a decade ago has come true. The mobile market has become a two-horse race, with just some extras on the sidelines. With …

CIRP report finds that Android brand loyalty rate in the US has remained at a steady high since 2016, at 91% today, while iOS has a loyalty rate of 86%

Chinese automotive brands on the rise in brand value rankings

Chinese automotive brands such as Haval, Geely, Baojun, BYD and JAC are experiencing strong growth as the world’s largest auto market embraces its …

Lego replaces British Airways as UK’s top consumer brand as Amazon falls off Superbrands list

UK consumers have named Lego as their favourite brand for the first time, ending British Airways’ four-year reign at the top of the annual …

Are your infographics staying true to your branding?

An infographic can be a powerful tool for branded content.<p>Strong visuals and compact information are the currency of the internet, and these …

Infographics

Hugh Jackman refreshes his Laughing Man Coffee brand that gives back to the coffee farmers

Actor Hugh Jackman’s Laughing Man Coffee has received a brand a refresh and new marketing campaign, ‘Make Every Cup Count,’ to celebrate its mission …

Uber’s chief brand officer vows to be more transparent about inner workings

Uber’s chief brand officer has vowed that the company will be more transparent about the products it’s working on as well as what it’s doing to …

Declining Brand Loyalty, Debt Among Issues in Retail Bankruptcies

B. Riley Financial Co-Head of Investment Banking Perry Mandarino and Bloomberg's Emma Orr discuss the spate of bankruptcies in the retail sector that …

Lexus taps CNN for sponsored editorial series exploring incredible experiences

Japanese car brand Lexus is to explore the theme of incredible experiences and in particular Omotenashi (Japanese hospitality) in partnership with …

Why Employer Branding is Important

Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better …

Same insight, different output: how Pepsi is localising content ideas

Brands are now creating as much content as any publisher but without having consumers interests in mind, it can be a fruitless investment.<p>For …

If You Want to Build a Billion-Dollar Brand Like Apple and Coca-Cola, Change Your Marketing Strategy

Five tips to know when it might be time to move beyond product and into brand advertising.<p>Apple didn't become the most valuable brand in the entire world, worth $170 billion (total market cap: $814 billion), by talking about the processing power or pixel count of its computers. Instead, the company …

Marketing

About Face: How the iPhone X Could Change Brand Marketing

Facial<p>recognition  --  it's not about you unlocking your phone, it's about your phone unlocking you. For marketers, this could represent a watershed …

B2B Brand Marketing as a Driver of Growth [Podcast]

Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception.On this episode of the …

Why AI Is the New Battleground for Brand Marketers

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist.<p>Some perspective: When Ray Kroc …

Marketing

The Evolution Of Brand Marketing Strategy From One To Infinity

When I graduated from Kellogg Business School and went to work in brand management for General Foods, then one of the most coveted firms for a newly minted marketing MBA to start their Marketing career, the work of a marketer and the brand strategy they developed and executed against, was far, far, …

Advertising agencies are set to bounce back in 2018 as brand marketing is poised to make a comeback

2017 was a trying time for ad agencies, with issues ranging from transparency and brand safety concerns to the looming threat of consulting firms coming to a head last year.<p>But the prospects for the advertising industry look a lot brighter in 2018, according to new research issued by UBS.<p>The …

The Branding Of Cryptocurrency

I’ve written before about how a company’s branding can play an oversized role in how it is perceived by investors. Something similar is happening now with cryptocurrency, as investments are driven less by the financial promise cryptocurrencies offer than the sense that blockchain and the underlying …

The Creativity Top 5: The Best Brand Ideas of the Week

In this week's episode, Tinder backs an emoji movement, of sorts, McDonald's offers directions, Lacoste drops its iconic logo for a cause, Nike shoes …

Johnnie Walker temporarily rebrands to 'Jane Walker' to broaden appeal among women

Johnnie Walker is to temporarily replace its traditional top-hatted male mascot with a female version of its logo in a bid to broaden its appeal …

Employer Branding KPI Report

The B2T Model: How To Amplify Employee Advocacy For Your Employer Brand Do you want to know how you can build a positive internal brand experience …

As NRA chatter trends, brands & media owners stand divided on affiliating with lobbying group

As brands pull away from associating with the National Rifle Association, others continue their working relationship with the lobbying group.<p>The …

Bank of America creates brand safety officer role to help it ‘clean up house’

Bank of America has created a ‘brand safety officer’ role to help it “clean up house” amid the ongoing concern from advertisers about ads appearing …

Lacoste to replace its crocodile with endangered species in conservation campaign

Lacoste is putting its weight behind a campaign to save the world’s most endangered species – by replacing its iconic crocodile logo in favour of a …

Brand Architecture: Association Branding

<b></b>With association branding, the new product is less strongly connected to the parent brand than is true for extension branding. As such, the company …

Airbnb marks 10th anniversary with the launch of deluxe Airbnb Plus service

Airbnb is celebrating ten years of holiday lets disruption with the launch of Airbnb Plus, an exclusive tier of upmarket properties which have been …

Sex scandal fells The Weinstein Company as it files for bankruptcy

The Weinstein Company is to undergo an ‘orderly bankruptcy process’ according to its directors after talks to sell the scandal plagued business to a …