amc2illini

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Dealer Marketing Magazine

Featured Articles<p>Analytics, consumer insights, attribution: These are some of the hot topics we associate with big data. Companies spend billions on …

Secrets of Body Language | Cosmo's Manthropology

Check Your Worldview at the Door and Other Advice for Interviewing Users - Exclusive Excerpt

I'm pleased to share this excerpt from Chapter 2 of <i>Interviewing Users: How to Uncover Compelling Insights</i>. This part off the book sets up the …

Wayne Gretzky

Infographic: The Modern Marketer

<b>Enterprise</b> software provider Salesforce, and<br>marketing software provider Pardot have created an infographic that outlines the necessary tools for the …

How Rigid Should A Brand Style Guide Be?

<b>POINT:</b> JOHN MOORE<p><b>A Brand Style Guide</b> is essentially a internal communication compass. It provides guidance on how a business should communicate the …

How to Reduce Stress at Your Desk | Inc.com

Like many people, I spend most of the week sitting at a desk, worrying about deadlines and emails. There are plenty of fitness devices that track your movement during the day. But how about your stress levels? Recently, I tested two devices, Tinké by Zensorium and Inner Balance by HeartMath, that …

Biofeedback

Define Your Personal Core Values: 5 Steps | Inc.com

Most concede the power of core values in business. Jim Collins made a great case in <i>Built to Last</i>. But it's difficult to accurately create or accept core values for your company if your own personal core values are unclear.<p>Many claim to understand their own values, but I maintain you don't really …

Self-improvement

The Truth About How Much Workaholics Actually Work

Most people grandly exaggerate the number of hours they work–and in doing so, undermine their own productivity. Here’s how to track your real work time and make the most of every hour.<p>I first came to the topic of time not because I was interested in time management but because I was fascinated by …

Time Management

If People Could Immigrate Anywhere, Would Poverty Be Eliminated?

Some economists are pushing for "open borders"<p>What if there was a program that would cost nothing, improve the lives of millions of people from poorer nations, and double world GDP? At least one economist says that increased mobility of people is by far the biggest missed opportunity in …

A Real-Life Window Into How Virginity Obsession Hurts Teen Girls

The Lifetime reality series Preachers' Daughters shows what happens when families become fixated on "purity."<p>The opening fade-in of the premiere episode of <i>Preachers' Daughters</i> features a pure white background with two Bible verses from 1 Thessalonians 4: "For this is the will of God, your …

How Not to Die

Angelo Volandes's low-tech, high-empathy plan to revolutionize end-of-life care<p>Dr. Angelo Volandes is making a film that he believes will change the way you die. The studio is his living room in Newton, Massachusetts, a suburb of Boston; the control panel is his laptop; the camera crew is a …