Amber White

4,133 Flips | 5 Magazines | 5 Likes | 4 Following | 12,713 Followers | @amberwhitePDX |

Creative burnout is inevitable. Here are 10 ways to beat it

Ten pros share their tricks for staying engaged with your work.<p>Burnout can strike at unexpected moments, regardless of whether you’re your own boss or work with a team. We’re living in an era when round-the-clock communication is simply a fact of life, and the always-on culture of many workplaces …

Creativity

Research: Glowing Reviews Aren’t Always the Most Persuasive

Online reviews can play a big role in influencing people’s purchase decisions, but what makes a review most persuasive one way or the other? Certainly bad reviews can dissuade customers, but it turns out that some good reviews can too. Our research on persuasion and marketing is the first to find …

Customers

The Industrial Era Ended, and So Will the Digital Era

In a famous scene in the 1967 movie <i>The Graduate</i>, a family friend takes aside Dustin Hoffman’s character, Benjamin Braddock, and whispers in a conspiratorial tone, “Plastics….There’s a great future in plastics.” It seems quaint today, but back then plastics really were new and exciting.<p>If the movie …

Innovation

What You Need to Know About California’s New Data Privacy Law

Much of the political impetus behind the law’s passage came from some major privacy scandals that have come to light in recent months, including the Cambridge Analytica incident involving Facebook user data. This and other news drove public support for a privacy ballot initiative that would have …

Privacy

4 Social Marketing Tips for Small Business

TeroVesalainen / Pixabay53% of small businesses say that Social Media Marketing is the number one source for their leads, yet 47% of small businesses …

Social Media

Follower Counts May Plunge As Twitter Purges Accounts

Mobile and social media managers and influencers might be in for a surprise the next time they check their Twitter stats.<p>That’s because the company …

Social Media

How To Perfect Your Workspace According To A Productivity Expert

Most people spend around 90,000 hours at work during their lifetime. When you remove sleep from the equation, that’s way more time then we spend in …

Productivity

9 Ways to Spruce up Your Work Space

Snip, Snip<p><i>Solid Brass Studio Bird Scissors, $15</i><p>Don't forget style in the details. Like "jewelry for your desk," these bird scissors are as gorgeous …

Living Rooms

U.S. Added 213,000 Jobs In June

<b>Updated 8:45 a.m. ET</b><p>The Labor Department on Friday reported another big month for job growth, with a larger than expected addition of 213,000 jobs for June.<p>The unemployment rate ticked up slightly to 4 percent as some people who had been on the sidelines moved back into the labor force.<p>The report …

Economy

Google Featured Snippets: The Complete Guide To Hitting Position Zero On Google

Since Google’s search engine was launched, companies and website owners have been competing against each other to hit the top spot on Google for …

SEO

Top 10 Writing Tools for Effective Email Campaigns

You didn’t give up on email marketing, did you?<p>It’s still more important than most marketers and business owners assume. Although most of our …

7 Reasons Why You Should Never Buy an Email List (And How to Build Yours for Free)

If you’re a smart marketer, you probably know right now about the importance of starting with email marketing for your business. But if you’re part …

Want Really Happy Customers? Surprise Them With Remarkably Great Service

If you want really happy customers, you've got to do something to wow them. Here's how.<p>When you've got happy customers, chances are you'll have a successful business too. Most of them will talk about just how much they care about their customers. Surprisingly, research reveals that only one-third …

Customers

5 Tips to Make Managing Employees Less Stressful for Everyone

Take it from soul legend Otis Redding: If you want engaged employees, try a little tenderness (and the right tools, too).<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s little doubt that your employees are your most valuable resource, but they can also be the biggest …

Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from</i> <i>Susan Gunelius</i><i>’ book</i> Ultimate …

The Surprising Ways Your Office Design Shows You Trust Your Employees

When team members feel trusted, they are more engaged in their work.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Game rooms, contemplation suites and rooftop running tracks. These may sound like modern innovations -- emblematic of the workplace of 2018 -- but businesses …

5 Office Furniture Design Tips to Foster Your Creativity

Can you really use your office furniture layout to foster creativity? In many industries, creativity is just as important as efficiency. Luckily, …

Creative Small Office Furniture Ideas as Mood Booster

Everybody who loves to work at home must need a special room though it is just a narrowed room with small office furniture ideas. This special room …

A Small-Business Guide to Google Analytics (Infographic)

Don't let the platform intimidate you -- let it help you.<p>2 min read<p>Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business.<p>Analytics and data measuring tools are incredibly …

4 Ways to Develop the People Skills You Need to Grow Your Business

Small, everyday gestures of goodwill have miraculous power.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>My esteemed colleague, Walt Levengood, and I recently discussed the finer points of business development. We don’t agree on everything -- I’m a sworn enemy of suits and …

3 Essential Things You Must Decide Before You Launch Your Business | Times Square Chronicles

3 Essential Things You Must Decide Before You Launch Your Business<p>Increasing numbers of people across Canada are discovering the benefits of …

7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

A high-quality blog post can attract thousands of impressions, shares and comments - here are the engagement stats for an article I wrote a few weeks …

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Unemployment Rate Drops To 3.8 Percent, Lowest Since 2000

<b>Updated at 10:26 a.m. ET</b><p>As the country has clawed its way back from the worst recession in generations, companies have been creating plenty of jobs. Employers added another 223,000 positions last month alone, the Labor Department said Friday. And the unemployment rate ticked down to 3.8 percent, …

The 5 Types of People You Need on Your Team When Starting a Business

Which people should you surround yourself with when launching your company?<p>5 min read<p>When you're starting a business, what kind of team members do you need to have?<p>I want my team there for the start, operation and end/exit of a business, so for me, it's important to focus on finding the right fit …

6 Tips on How to Engage Your Customers Through Social Media Strategy

It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don't.<p>6 min read<p>Once upon a time, the only online presence a startup needed to worry about was a website. Not long after, a Facebook business page became another virtual necessity. Next came …

Cutting Through the Noise and Clutter in Marketing Today

Cutting Through the Noise and Clutter in Marketing Today written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with Alison …

Herman Miller launches Office Bundles, includes everything you need from chair to desk

Herman Miller is known for its high-end office furniture. I have one of the company’s office chairs, and will never go without one at this point. Now, Herman Miller is offering office bundles that include a full setup from chair to desk that will get you up and going in no-time flat with quality …

Unemployment is below 4% for the first time since 2000

The job market hasn't been this good in a very long time.<p>The unemployment rate dropped below 4% in April for the first time since 2000. The Labor Department reported Friday that it fell to 3.9% — inching closer to territory not seen in half a century.<p>Employers added 164,000 jobs, slightly below …

Economy

Don't Wait for the Competition to Disrupt Your Business -- Disrupt Yourself

Here are four models for self-disruption.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When new tech-driven players start eating away at your business from all sides, the answer is more complicated than "adapt or die." You need to apply a "disrupt from within" approach to your …