A Loubani

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Infecting An Audience: Why Great Stories Spread

In the second of a two-part series, Jonathan Gottschall discusses the unique power stories have to change minds, and the key to their effectiveness.<p>In his 1897 book <i>What is Art?</i> the great Russian novelist Leo Tolstoy defined art as “an infection.” Good art, Tolstoy wrote, infects the audience with …

What are 10 Addictive Types of Content?

Are you having problems driving traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?<p>When starting …

Ernest Hemingway’s Top 5 Tips for Writing Well - Copyblogger

Who better?<p>Many business people faced with the task of writing for marketing purposes are quick to say:<p><i>Hey, I’m no Hemingway!</i><p>But really, <i>who better</i> …

Content Marketing

Effective Marketing Strategies: 6 Key Elements for B2B Marketers

As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive …

The Blogger Dashboard

If you’re on this site and you’re a blogger, chances are you’ve already read a few dozen articles about how great Google Analytics is. And they’re …

Google Analytics

Google Launches Helpouts, a Live Video Tutorial Service

Is this the end for Hints From Heloise?<p>No, the nationally syndicated household-hints column is still up and running. But I imagine that after …