amandachng

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Oatmeal: Your Healthiest Breakfast Yet

Boost Your oatmeal with these recipes<p>Oatmeal's health-food reputation is so solid, you might not think to check the label. But some brands cram in artificial ingredients and sweeteners that displace the heart-smart, waistline-trimming benefits. Luckily, there's an easy solution, or five: Ditch the …

Reducing Your Rates: How Low Should You Go?

You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your …

Big Presentation? 5 Rookie Mistakes to Avoid

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do.<p>As you grow your company, you will find yourself standing in front of an audience more often. After all, you are the best person to take your message to the masses: You feel the …

Public Speaking

Why Product Innovation Isn't Everything

As Starbucks and Amazon have proven, sometimes it makes sense to focus on the value surrounding your product, rather than the product itself.<p>How was Starbucks able to build an empire in just 35 years by charging premium prices for what is essentially a commodity? The coffee purveyor's legions of …

Innovation

7 Business Model Personalities

Business models are like instruction manuals for your business. These archetypes could help you build a successful company.<p>A well-defined business model should clearly articulate your function in the market, including how you make money, what inputs you depend upon, who your target customers are, …

Small Business

An Evergreen Content Case Study

Creating timeless content is something all SEOs should aspire to do. Why? When placed in front of the right audience, amazing content is highly …

One Size Does Not Fit All in Social Media

How can corporations use developmental psychology to get more value from their use of social media?<p>Decades of developmental psychology research …

The Hidden Side of Meetings

Managers at every level almost universally complain that many of their meetings are a waste of time. It’s an old story, repeated over and over: “We didn’t have an agenda.” “We didn’t manage the time well.” “We didn’t have the right people to actually make any decisions.” It’s a long list of …

How Social Media Case Studies Can Jeopardize Your Strategy

I’ve been thinking about the surprisingly important role that business case studies play in our marketing efforts, and I’ve come to realize that in …

The Most Effective Ways to Make It Right When You Screw Up

After promising your boss you would complete an important assignment on time, you realize you’re behind and it’s going to be late. You unintentionally leave a colleague out of the loop on a joint project, causing him or her to feel frustrated and a bit betrayed. On the subway, you aren’t paying …

Why Timing Is Everything

How to identify good timing and make the most of the opportunities it presents.<p>Timing is everything. You’ve likely heard this said many times before, but a clear explanation of why is rarely forthcoming. And, since timing is so important, how can you identify and take advantage of good timing?<p>New …

Innovation

How To Hire Good People Instead Of Nice People

This is a bad way to hire because at best it gets you nice people.<p>You don't need nice people.<p>You need good people.<p>Good and nice are not the same thing. The opposite of good is bad. The opposite of nice is unlikeable.<p>Nice people care if you like them; good people care about you. Nice people stretch …

Cheat Sheet for New Google Plus Features

Here are all of the new and classic features of Google Plus all in one cheat sheet.<p>Google Plus announced some big changes at the Google I/O event a couple of weeks ago, and marketers want to know how to take advantage of the platform's new features. In fact, even seasoned social media marketers I …

Social Media

link-humans-logo

Unilever is an Anglo–Dutch multinational consumer goods company, comprised of 400 powerhouse brands, and found in seven out of 10 households …

5 Tips to Design the Best YouTube Channel Page

If you create and share your own videos on YouTube, then you've already taken the first step in putting your face out there. But there's another way …

What Happened to Your Facebook Page’s Reach?

If you’ve been keeping an eye on your Facebook page’s reach metrics, you may have noticed some changes in what you’re seeing and who’s seeing you.<p>In …

Measure the performance of your Facebook page

We'll help you stay on top of the latest trends in Facebook reach and engagement.<p>Our averages are based on more than <b>28,884</b> Facebook pages.<p>1 - Are you …

The 10 Step Framework for Building a Blog with Big Foundations

Nineteen with little money. Need wheels? So you buy a car that promises much but breaks down when getting to that important meeting or date that …

Could Mobile Responsive Website Design Hurt Your SEO? - Copyblogger

Allow your jaw to become unhinged at this statistic:<p><i>There are over 1 million more mobile devices activated every day across the world than there are</i> …

New Start-ups: Here's Your Digital To-Do List

You already know you need a robust Web presence for your business. What other tech steps do you need to take to get established? Read this handy list.<p>I asked a number of entrepreneurs and experts for the essential things every new start-up must do to establish its Web presence. Here's the digital …

Anti-Virus Software

Why Brands Want to Have a "Two-Way Conversation" With You

When you first hear the phrase "two-way conversation," you probably think, "Well, what other kind of conversation is there?" But when it comes to …

Our Playbook for Digital Crisis and Issue Management 3.0

We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.<p>We wanted to understand how social media was …

How General Electric uses Facebook, Twitter, Pinterest and Google+

<b>B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.</b><p>There’s always …

8 Ways Managers Sabotage Themselves

These management strategies sound smart in theory--but tend to backfire in practice.<p>It's amusing to watch employees straight out of college (or from particularly large corporations) come to work at my company. They've had these "how to act at the office" lessons drilled into their brains, which may …

Employment

What's the Crux of Masterful Communication? Analytics

You can make convincing points if you're logical, rational, and data-driven. The first in a seven-part series on leadership communication styles.<p>There are a million pieces that all work together to propel you forward as a leader but, ultimately, it's about how you connect with others. No matter if …

Leadership

Use Sales Linguistics to Structure Winning Presentations

During the past few months I’ve sat through hundreds of presentations while attending conferences and the company meetings of my clients. Overall, I would rate half of them as being average and a quarter of them as just plain terrible. How can we all work to improve those numbers?<p>There’s an …

8 Customers You Should Avoid

These irritating customers are usually more bother than they're worth.<p>Most of the time, customers (and prospective customers) are great. However, there are eight types of customer that are usually more bother than they're worth. Here they are, along with some advice for coping with them.<p><b>1. The</b> …

Employment

How to Give Away Freebies--and Not Bankrupt Your Business

Giving away products and services may sound like a bad business strategy, but there are times when it's the smart thing to do.<p>No matter who you are or what your company does, you've been asked to give your product away for free. Charities, reviewers, bloggers, potential customers, and just about …

Freebies

Why Your Content Marketing Strategy Isn't Working

Here's what doesn't work and here are tips and strategic models in content marketing that do.<p>The Altimeter Group recently surveyed 78 subjects from enterprise brands, marketing agencies and content service providers to discover trends in content strategy models and content marketing tactics for the …

Marketing