At least that is according to Carmine Gallo, author of the new book " Talk Like TED." To write it, Gallo combed through 500 talks to find lessons that could help anyone who has to give a pitch or a presentation.
I hadn't heard of two of these, which I picked up. I think we've all heard of this one. Bazerman says: This is another one I think most of you have heard of but it's a classic. I once used this book as