AvataralvincfongFour ways the pandemic has changed shopping behaviorsDigiday - Sponsored by GoogleSarah Bradley, consumer insights manager, ads marketing, Google While many people have ended some of their early pandemic behaviors, like scrubbing …
AvataralvincfongTo battle TikTok, Facebook will throw $1 billion at creators who use its platforms insteadInput - Tom MaxwellThe amount Facebook will pay influencers to create new content on its platform. Facebook is competing with a host of others to keep popular creators …
AvataralvincfongWhy Niche Communities Are the Future of Social Media Marketingverified_publisherInc Magazine - Shama HyderThe way people are interacting with social media is changing. Don't get left in the dust. Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change …
AvataralvincfongHow a shoe retailer built up its first-party data using emailed receiptsDigiday - By Erika WhelessDuring the pandemic, retailers quickly had to find ways to keep customers safe — a process that led many companies to rethink how, and what, they …
Avataralvincfong'Go where their audiences are': Why some brands are 'prioritizing TikTok' when it comes to influencer marketingDigiday - By Kristina MonllosWhen it comes to influencer marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over …
AvataralvincfongInside Google’s Plan to Make Ecommerce More ‘Interesting’verified_publisherAdweek - Lisa LacyAmazon is the elephant in the room. Nearly 23 years after it was founded, Google continues to dominate the search engine market with overall share …