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Radio listening has plummeted. NPR is reaching a bigger audience than ever. What gives?

NPR

Radio listening has plummeted. NPR is reaching a bigger audience than ever. What gives?

Nieman Lab - Sarah Scire

This year, for the first time, NPR will make more money from underwriting on podcasts than on its radio shows. Since the pandemic took hold in the United States, NPR’s radio ratings have taken a nosedive. Half of AM/FM listening in the United States takes place in a car, but between reduced (or …

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Figuring out the future of journalism.