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Socialnomics 2017

10 Steps to Creating an Engaging Digital Experience

In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift …

UX Design

Postepic is an app for elegantly sharing book quotes

It’s fair to say the smartphone camera has become the digital tool of most use, rendering the average person’s camera roll essentially a memory buffer where carefully composed photographs rub up against snaps of receipts, funny stuff you saw on the street and fancied sharing with friends, and, …

We tried to post fake news on Facebook, this is what happened

Facebook is rolling out its new tool against fake news.<p>The feature, announced in December is the result of collaboration with "third-party fact-checking organisations."<p>Designed to combat to the spread of misinformation on the platform, it warns users when they try to post fake stories.<p>The …

iCloud wasn't hacked for ransom, but you should make sure to keep your account safe, anyway

Earlier this week, a sketchy group of hackers announced a bold claim: they had access to hundreds of millions of Apple emails, and then, threatened to wipe user data from 200 million iCloud accounts if their ransom demands aren't met by April 7.<p>The group, which calls itself the Turkish Crime Family …

Treasury secretary doesn't see AI as a threat to jobs

Anyone who's been paying attention to the rise of machine learning and artificial intelligence over the last decade likely will admit that those technologies are going to effect the economy in ways we can't fully predict quite yet. For treasury secretary Steve Mnuchin, however, it's apparently …

Canadian man charged in Yahoo hack loves fancy cars, parties

HAMILTON, Ontario (Reuters) - The Canadian charged in connection with a massive hack of Yahoo accounts that the United States says was a Russian plot is a young man who has boasted on social media of his wealth and love of expensive cars, online accounts show.<p>Karim Baratov, a 22-year-old dual …

Crime

No, the rest of America is not online shopping like you are

There’s no doubt that online shopping is a wave that is roiling the retail industry — and our culture, for that matter.<p>But it’s wave that’s not sweeping up all shoppers in quite the same way.<p>According to new data, the rise of online shopping across the United States is rather uneven, with more …

eCommerce

Facebook bars developers from using data for surveillance

SAN FRANCISCO (Reuters) - Facebook Inc (FB.O) barred software developers on Monday from using the massive social network's data to create surveillance tools, closing off a process that had been exploited by U.S. police departments to track protesters<p>Facebook, its Instagram unit and rival Twitter …

Surveillance

Who's to Blame for the Current Ad Tech Trust Gap?

Recently, PluggedBD<p>held an executive-level roundtable titled "Transparency, Measurement and Viewability in the Digital Age," which began with a …

AdTech

7 things Amazon Echo can do that Google Home can't

Google Home -- equipped with Google Assistant -- may have crashed the smart-speaker party, but it still has some tricks to learn from Amazon Echo's Alexa.<p>While Google Home can do a lot that the Echo can't -- like contextual conversations or throwing images and videos to your televisions -- it has …

Amazon

Google Says Some Pixel Phones Have Broken Microphones

When you spend the better part of a thousand dollars on a new phone, it’s pretty reasonable to expect that it will actually work. But Google says …

The Future Of Native Advertising for Brands and Publishers

Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.<p>Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include:<p>Display ads<br>• Video …

Advertising

Wikileaks to hand over alleged CIA spying tools to tech companies

Wikileaks will hand Central Intelligence Agency hacking tools to technology companies in order for them to defend their customers against spying.<p>Julian Assange, founder of the website, said he had decided to provide the classified information to giants such as Microsoft, Samsung and Apple whose …

Security

Make every aspect of your life better by sending 5 simple emails

I’ve covered a lot of research on how to make your life better but many people struggle with implementing changes because it seems like a major undertaking. It doesn’t have to be.<p>You can make strides in 5 fundamental areas by just sending 5 emails.<p>1. Happiness<p>Every morning send a friend, family …

Six Steps to Superior Product Prototyping: Lessons from an Apple and Oculus Engineer

When <b>Caitlin Kalinowski</b> joined <b>Oculus</b> as the head of product design engineering in 2014, her team was sweating on a challenge: design the controllers …

Google accidentally wiped a bunch of Google Wifi and OnHub devices

Google has apologized to its Google Wifi and OnHub customers after it inadvertently reset a number of routers to their factory settings. Google blamed an issue with its Google Accounts engine for the problem, which forced OnHub owners offline in the middle of the US day, erasing their saved …

Google WiFi

Google's new tool will tell you if you're being an online troll

Google's parent company has handed developers an anti-trolling tool.<p>Jigsaw, an incubator and think tank that sits inside Alphabet (Google's umbrella company), has released an API called Perspective, which uses machine learning to measure whether an online comment counts as harassment or abuse, as …

How to Increase Subscribers to Your Blog, Social Media, Video, and Podcast Channels

Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content …

Digital Marketing

Why You 'Get What You Pay For' in SEO

With search engine optimization, you'll be paying for a service, not a product, so price has much more room for variance and fluctuation.<p>"You get what you pay for" is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of …

SEO

UPS tests residential drone delivery

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands …

Google and Microsoft are cutting off pirate websites from popping up in search

Google and Microsoft’s Bing will no longer let you browse for pirated content and illegal streams as effortlessly as you used to.<p>The search engine heavyweights have agreed to a new voluntary code of practice in the UK that will see websites known to engage in illegal distribution of content become …

copyright

iHome: Live. Life. Loud.

Growth Hacking 101: How to Hack Local Search

Three weeks ago, I was hanging with my friend, a restaurateur in Las Vegas.He’s opened four successful restaurants and knows a thing or two about the …

SEO

​Amazon lowers minimum for free shipping to $35

The retail giant matches Walmart by offering free shipping to shoppers who spend more than $35. The threshold used to be $49.<p>Retail giant Amazon apparently doesn't want Walmart to offer a better deal on shipping.<p>Without promotion, Amazon has lowered the minimum required for free US shipping from …

Amazon

[Updated] Ecobee's Android app may not work properly on some devices with root or custom firmware

• Update 1: 2017/02/18 3:43am PST Thanks to a comment from Mike from the ecobee team on this post (featured comment below), we now have a clearer …

With $3.6M in fresh funding, YotaScale optimizes cloud computing for enterprises

YotaScale, a graduate of Alchemist’s enterprise accelerator, is announcing a $3.6 million venture round today from Engineering Capital, Pelion Ventures and angels Jocelyn Goldfein, Timothy Chou and Robert Dykes. The startup employs machine learning to help balance performance, availability and cost …

What Working at a Social Media Company Taught Me about ROI

Marketers need to think of social as a building block that has the power to support, inform and accelerate nearly every aspect of your business.<p>For the past four years, myself and three other marketers have met frequently to talk shop. We’ve celebrated a variety of milestones together -- …

Marketing