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Young adults flock to Instagram, while more seniors sign up on Facebook

When we wrote about that survey, which found that working adults care more about email than social media, we said that might be why grandparents are some of the most active on Facebook. Well, according to this new study that's also from Pew Research center, we got it right: more than half (56 …

The Evolution of Social Media 2004 - 2014: The Good, The Bad And The Ugly

Networking sites were initially created to help people connect with friends and family, like-minded people or those with similar interests. Social …

How to Tailor Your Content Strategy for Social Media - LINA WANG | Content Marketing & Social Media

Every web marketer knows that social media is an integral part to a successful online marketing plan. But building a content strategy for your …

There's A Major Shift From TV To Digital Video Ad Spending

Bad news for the TV industry.<p>After polling 5,000 advertising executives attending the Interactive Advertising Bureau's Digital Content NewFronts, the IAB found that 75% of U.S. senior executives plan to shift their budgeting from television to digital video ads.<p>IAB Digital Content NewFronts 2013 …

Brutally Honest Branding: Newcastle Brown Ale (Brand Case Study)

How did Newcastle Brown Ale become the fastest growing brand on Facebook?Brutal honesty.And a heavy-handed pour of dry humor. (Or should that be dry</i> …

Beer

Associated Press News

65 Books You Need To Read In Your 20s

The books that will move you, inspire you, make you cry, make you think, make you laugh. Even if you read them in high school or college, you'll have a different perspective on them now that you're Out In The World. (Trust me.)<p><i>With extra-special thanks for their suggestions to the BuzzFeed</i> …

Books

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Why Do We Love Brands?

We love brands. We feel attached and loyal to them. We put them on a pedestal and worship them. The textbook explanation is that there is an underlying, magical essence that only good brands share. A great deal of hard research and attention has focused on finding and explaining this slippery …

Gigaom | Most Google Reader users check it “many” times a day, according to Digg survey

Advertisement<p>As Digg prepares to launch its own alternative to Google Reader — which is set to shut down on July 1 — the site surveyed about 17,000 …

Gigaom | This is about more than just advertorial — it’s about brands going direct

Advertisement<p>We’ve been writing a fair bit lately about “native” advertising or sponsored content, including a recent post about BuzzFeed’s …

Gigaom | ReelSurfer targets media with newest take on video clipping

Advertisement<p>Some of the best ideas come from people who don’t work for you: That’s a lesson startups learn time and again. Take ReelSurfer, for …

Gigaom | Twitter shows how the news is made, and it’s not pretty — but it’s better that we see it

Advertisement<p>Not long after the Boston Marathon bombings occurred on Monday afternoon, several Twitter users noted that these kinds of real-time news …

Gigaom | Study finds newspaper readers are engaged, but local papers need to do more on mobile

Advertisement<p>Newspapers are still better at engaging audiences than any other form of media, according to a new Newspaper Association of America …

Gigaom | The dramatic decline of the Philadelphia Inquirer newsroom captured in photos

Advertisement<p>Newspapers were very much in the news this week, in the wake of the Boston bombings and the manhunt for the escaped suspect: many …

Gigaom | What I learned at paidContent Live: No one has all the answers on the future of media, and that’s good

Advertisement<p>When we started to put together the paidContent Live conference, which we held in New York last week, one of the driving forces behind …

Gigaom | After a radical transformation, Blip gets ready to take on cable

Advertisement<p>Online video is ready for its FX moment, according to<p>Blip Networks CEO Kelly Day. Just like Fox (S NWS) turned FX into a successful …

Gigaom | It’s not just Tumblr — most social networks don’t understand original content

Advertisement<p>The recent shuttering of Tumblr’s Storyboard highlighted the discrepancy between online communities and companies’ efforts to produce …

Gigaom | Nielsen will roll out tool to track online TV viewing

Advertisement<p>Nielsen is planning to announce a tool on Tuesday that will track online TV viewing, according to a report in the <i>Wall Street Journal</i>. …

Gigaom | Following pilot, Hachette will make all of its ebooks available to libraries nationwide

Advertisement<p>A year after it launched a pilot program making new ebooks available to some libraries, Big 6 publisher Hachette announced Wednesday …

Gigaom | Newspapers need to stop lying to themselves — and to advertisers — about their circulation

Advertisement<p>There has been much hue and cry about the <i>New York Times</i> passing <i>USA Today</i> in circulation to become the second-largest newspaper in the …

Gigaom | Baker & Taylor launches app for reading library ebooks, but still doesn’t support Kindle

Advertisement<p>Digital library distributor Baker & Taylor has launched an app for iOS (s AAPL) and Android that lets users read ebooks from libraries …

Geo Location Targeting: How Retailers Use Your Physical Location To Tailor Your Shopping Experience

You walk into the grocery store and your smartphone beeps. “Welcome back,” it says. “There’s a sale on tomato sauce in aisle 6.”<p>You’re driving down …

Facebook: Fans Are Brand Currency

Social Media’s Biggest Impact Is Post-Purchase<p>Facebook with its 1.056 billion monthly active users is the largest social network on the planet.<p>What …

Dove: The Most Impressive Brand Builder

What are the most impressive brand building efforts in last 15 years? In constructing such a list, it would be hard to leave out Dove. A $200 million …

Is Social Media Advertising or PR? | Inc.com

Who manages your company’s social media?<p>The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them. <br>Most …

Public Relations

The 7 Types of Digital Marketer

Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing. And professionals in these …

Nike's Instagram Campaign Lets Users Design, Share And Buy Custom Kicks