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Study: Brand Content Drives Massive Brand Lift — The Content Strategist

When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue …

Marketing

19 DIYS to Make Your House Smell Amazing

Who doesn’t love coming home to a nice-smelling space? A good home fragrance acts like an accessory and adds character, making your space feel extra homey. However, constantly buying candles and air fresheners can start getting expensive, and lots of them are actually polluting your home with …

Chemicals

Why can’t the world’s greatest minds solve the mystery of consciousness?

Philosophers and scientists have been at war for decades over the question of what makes human beings more than complex robots<p>One spring morning in Tucson, Arizona, in 1994, an unknown philosopher named David Chalmers got up to give a talk on consciousness, by which he meant the feeling of being …

Consciousness

50 Incredible Travel Destinations to Consider for 2014

Where will you go in 2014? We can't plan your vacations for you, but we can certainly help you narrow your wish list of destinations with our annual Top 50 Travel Destinations list. No, we don't propose that you visit all 50 in a year -- although, hey, that's an admirable goal -- merely that you …

How to Lower Your Site's Bounce Rate

On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order …

Marketing 101: The Importance of Conversion

In our new Metrics That Matter series, <i>Mashable</i> is speaking with digital marketers about the metrics they pay attention to <i>and why</i>. While it's always a …

National Geographic Travel

Sick of Sydney? Visit These Islands on the Great Barrier Reef (Photos)

The big cities of Australia’s Gold Coast may be tempting, but they’re also crowded. Avoid the same old tourist destinations and try the islands on …

32 Responsive Email Templates for Your Small Business

Mobile and tablet email opens hit 50% this year, illustrating the need for businesses to design email campaigns for the growing mobile …

10 Awesome Headlines that Drive Traffic and Attract Readers - Jeffbullas's Blog

Creating headlines that drive traffic and attracts readers is part art with a dose of science.<p>If you don’t learn how to write a good headline then …

Five Marketing Pet Peeves

Marketers make mistakes. Some mistakes can cost a lot in the long run. Some marketing tactics are annoying and inefficient. Others are confusing or …

Marketing

Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Persuasive

Storytelling is the most effective to way to get your point across. Here are some expert tips for doing it right.<p>Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with …

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

July 23, 2013<p>Share this content:<p>It's all about content.<p>Content marketing is gaining prominence, as marketers look for more impactful ways to connect …

Marketing

National Geographic Travel

DIY Tree Stump Side Tables

I have always loved seeing tree stumps that people have spruced up to become a part of their homes. They always looks so stunning! I've seen ones …

Thought Catalog

I am usually the first person to say stand up and fight your demons or your enemies, but there are some perfectly good reasons sometimes to run away …

Unplug Your Weekend Or Ruin Your Life

You need energy to do your best work or be a good friend or partner. Weekends give energy. So learn how to do them well.<p>Not separating your weekend from your week can unravel your relationships, stymie your stress recovery, and ultimately ruin your productivity, research suggests.<p>We can avert these …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Advertising

#Unplug: Baratunde Thurston Left The Internet For 25 Days, And You Should, Too

I have left the Internet. I’m on vacation. That means no social media updates, responses, check-ins, likes, taps, pokes, noogies, tickles, or head locks. I’m going to practice looking people in the eye and not checking my email or . . .<p>My official biography, such as it is, reads as follows: …

How To Leverage the Science of Relationships to Gain True Influence - Copyblogger

If you define influence by the size of your Klout score, you can stop reading this right now.<p>If you believe influence is driven by the creation of a …

Marketing

21 Social Media Marketing Tips From the Pros

Shares 9K<p>Are you struggling to keep up to date with the best social media marketing tips?<p>Would you like to know how to get the best results with your …

10 Ways to Improve Your Email Marketing

Most brands have a "pretty decent" email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement.<p>…

I learned the most important lessons on starting a business when I was 11

<i>This originally appeared on LinkedIn. You can follow Joel Peterson here</i><p>I started my first business at age 11, selling tomatoes, cucumbers, carrots and squash that I grew myself. It was all planted from seed on a tiny plot of land behind our two-bedroom house in Okemos, Michigan.<p>My maiden venture …

Business Strategy

Why Channeling Your Inner Weirdo Helps You Get Ahead At Work

Let that freak flag fly, says an Ogilvy & Mather exec, and success is sure to follow.<p>I have succeeded at five different ad agencies over the course of nearly two decades by sticking to one simple rule: Be a freakin’ weirdo.<p>Weird, you question? Yes, weird. Weird is what fuels individuals in the most …

Why Every Woman Should Travel Alone (At Least Once in Her Life)

There was a moment, the last time I traveled alone, when I was stuck in a dark alley in Mexico, with two wild dogs and a lazy pony roaming around that I thought, "hmmm... maybe this wasn't the best idea I've ever had."<p>But, that moment of uncertainty passed. Maybe it wasn't the best idea I've ever …

Why is English Spelling So Messed Up?

If you're a kid learning how to write, or an adult speaker of a language with sensible spelling, English spelling can seem like a cruel prank. And …