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Specialists show lawyers how to use social media to advertise effectively

• Home<br>• In-Depth Reporting<br>• Specialists show lawyers how to use social…<p>Technology<p>Jessica Hoerman, an attorney with TruLaw: "I spent years studying how …

Public Relations

Google dismisses worries about impact of new EU privacy rules

Google has sought to quell investor worries about the impact on its business of Europe’s new privacy rules, suggesting instead that the new …

Digital Advertising

What to Expect From Viacom and Snapchat’s Expanded Partnership

Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today.<p>Viacom will create and develop new shows and more Our …

Media Industry

Despite Efforts, Study Shows Facebook Still Failing Local News

When Facebook changed its algorithm earlier this year to focus on “meaningful” interactions, publishers across the board were hit hard. However, …

Advertising Industry

4 of Today’s Best Content Management Apps - Pratik Dholakiya

Calendars are the lifeblood of business operations. They always have been and always will be. One of the most common observations of successful …

Marketing

Three Strategic Ways To Find More Customers With Acquisition Email Marketing

In recent years, we’ve seen the digital marketing landscape evolve at breakneck speed. But even with the many available channels to connect with your targets, reaching new prospects and converting them are not synonymous.<p>Throughout my career serving Fortune 1000 firms and small to midsize …

Marketing

How Can Brands Turn Social Media Crises Into Opportunities

Trolls have the power to destroy your brand image, and you as a brand have the opportunity to set it right with an efficient social media campaign<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>We live in times when a brand’s popularity is measured by its social …

Public Relations

A Simple Guide For Writing The Perfect Email

Email continues to be one of the most effective tools we can use in business -- if used right. This simple guide will help.<p>I recently tried a personal experiment to see if I could reduce my email usage to just twice daily "sprint sessions" during which I would strategically respond to and file away …

Communication Skills

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an …

Advertising Industry

Dare to be different: The Diversity Distinction in PR Awards

It might sound dramatic, but in the creative industry you either adapt or die. Change happens fast. It comes whether you’re ready or not. The notion …

Public Relations

A focus on key data can enhance marketing decisions

With so much data available to businesses today it can be easy to get distracted by meaningless metrics, or even overwhelmed. To succeed, businesses …

Marketing

Secrets to Creating Breakthrough Branded Content - Social Media Week - New York

Hosted by First Media<p>thursday, April 26, 2018<p>11:30 AM - 12:10 PM<p>Sheraton New York Times Square Hotel<p>Stage 1<p>What makes a piece of sponsored content …

Public Relations

How to Make Your Emails More Relevant and Effective

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s …

Marketing

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers – Adweek

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure …

Public Relations

Does Your Local Social Media Strategy Contain These 3 Elements?

Social media marketing is only one of many digital marketing channels a small business should integrate into its overall marketing strategy. While …

Public Relations

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure …

Public Relations

The Dawn of the Content Era

The kind of content you create, constitutes one of the pieces that form the backbone of business intelligence.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Intelligence is no longer a skill that only …

Marketing

The Seventh Deadly Sin Of Digital: Reach And Frequency

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is …

AdTech

Forget Millennial Purchasing Power. Gen Z Is Where It's At

Brands haven't seen anything yet. The influence and buying power of Gen Z is mind-blowing.<p>Everywhere you turn, organizations are performing research and studies on our fascinating Millennial Generation. Businesses have worked hard to earn their loyalty and influential powers. It's been an …

Public Relations

In The Age Of Social Media, Should You Bother With E-Newsletters?

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly newsletter and focus them instead on social media. After all, you can post that same information online and …

Marketing

The Small Guide to Market Your Business With Instagram

Shares 0<p>Nowadays, Instagram is one of the most used social networks by companies.<p>If you are not leveraging its power to market your business, then …

Marketing

The 1 Part of Speech You Should Use `Sparingly' on LinkedIn

Take this advice only if you are "highly" motivated to get ahead.<p>When it comes to writing -- whether it's a novel, a press release, website copy or your LinkedIn profile -- adverbs stink. I'm talking about the 'ly'-ending adverbs like <i>exceedingly</i>, <i>highly</i>, <i>quickly</i>, <i>strategically</i>, <i>truly, unusually</i> and so …

Creative Writing

How To Build A Sustainable, Supportive Community Around Your Work

“We want to connect with the community.”<p>“Let’s bring this to the community.”<p>“Our company is invested in community.”<p>Do these sentences sound familiar? “Community” is a buzzword these days when it comes to offline and online brand recognition and marketing. It’s associated with notions of fandom, a …

Thought Leadership

Kimberly A. Whitler on LinkedIn: “Provocative Perspective on Why Marketers…

Kimberly A. WhitlerView public profile<p>Follow<p>Sign in to follow<p>3,854 Followers<p>124Posts<br>• 18Articles<p>Kimberly A. Whitler1m<p>Provocative Perspective on Why …

Marketing

A Step-By-Step Guide To Doing Content Marketing the Inbound Way

Table of Contents<p>Foreword<p>Preface<p>Acknowledgements<p>About the Author<p>Introduction: Your Content Marketing Transformation<p><b>Chapter 1: Building a Content</b> …

Marketing

Is it time to regulate targeted ads and the web giants that profit from them?

In the wake of Facebook’s massive breach of personal data of 87 million users, CEO Mark Zuckerberg answered questions from US politicians over two …

AdTech

Hunting for a summer job? Consider the brand you're creating on social media

There are flashing red warning lights these days for many of us about how we engage with social networks, thanks to recent events such as Facebook's …

Public Relations

Infographic: How chatbots could help your organization

Robots taking over the world might not be so bad after all.<p>Chatbots are changing the way consumers and organizations interact online. These …

Marketing

7 Efficient Blogging Tips That Will Boost Your Content ROI [Infographic]

These simple tips can significantly boost the performance of your content - worth noting in your strategy.

Infographics

111 Tips to Create Your Book Trailer

Overview<p>111 Tips to Create Your Book Trailer by Doris-Maria Heilmann<p>This 2nd - totally revised, expanded and updated - edition of the popular book …

Trailers