The death of the Instagram following activity tab is not the end of the world for marketing professionals; here's how to replace it ... Instagram is a great tool that, if used right, can separate Unicorn
The corporate website is currently undergoing a significant transformation. Back at the turn of the century, the buzz was about engaging customers with shiny content on social media, and very few marketers
Despite an extensive presence of PR professionals in the media, most people have no idea what we do. Many of the companies I work with have a fuzzy concept of what PR is until I start working with them
All too often, business to business (B2B) marketers hear “content marketing” and dismiss the practice as belonging under the purview of consumer messaging. I won’t mince words: I believe this is a mistake.
Keywords are among the most used and least understood parts of marketing. Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their Intent-based