Allan Bunch

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Better, Not More: 3 Ways to Maximize Email Marketing Data

The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant …

3 Steps to Build a Social Media Marketing Sales Funnel

Are you looking for a smart way to use social channels for lead conversion?<p>Are you tracking and leveraging your target customers’ path to buying your …

9 User Experience Pitfalls That Repel Website Visitors

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to …

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.<p>…

Women Dominate Every Social Media Network -- Except One (Infographic)

A greater percentage of adult U.S. women use Facebook, Tumblr, Pinterest, Instagram and Twitter than their male counterparts. The one social network that boasts more men is the professional-networking site LinkedIn.<p>That’s according to data compiled in the infographic below by Alex Hillsberg at the …

Social Media

10 of the Most Interesting Ways to Grow your Social Media Audience with the new Buffer in 2014

by Jason Keath on Feb 03, 2014<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. 5-7<br>Where social marketers go to get inspired. Speakers …

3 Ways to Build Customer Loyalty Using Love, Not Lawyers

Some companies use legal force to lock out the competition and lock in customers. But know this: Arm-twisting doesn't build loyalty. Here's what to do instead.<p>Enjoying that cup of coffee from the office Keurig brewer? Better brace yourself, as Green Mountain Coffee, which owns the brand, is about …

Twitter Can Tell You When Your Customers Are Happy, Sad, or Hungover

The social-media company's latest look at its user data shows that in 140 characters, businesses can learn a lot about their customers' behavior on specific days of the week and times of year.<p>On Monday, Twitter released the results of its research on the usage of different words and phrases on the …

How To Measure Social Impact: New Research And Insights

In an interview with Marc J. Epstein, coauthor of the new book titled <i>Measuring and Improving Social Impacts: A Guide for Nonprofits, Companies, and Impact Investors</i>, we discussed the origins of the book, the role of data collection and analysis in measuring impact, contribution versus attribution, …

The Key to Growth Hacking - Never Stop Testing

Why are some companies successful online where others, in the same industry, with similar products, are not? A big part of it may be their growth …

The Growth Hackers Guide to Good UX

I recently attended a course for start-ups. Everyone wanted to grow user numbers on their web apps but poor user experience design (UX) was stopping a number of us. To increase your chances of start-up success you need to have a good UX and master growth hacking.<p>Growth hacking is a philosophy, it …