Allan Alfonso

7 Flips | 1 Magazine | 15 Likes | 7 Following | 20 Followers | @allanalfonso7 | Keep up with Allan Alfonso on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Allan Alfonso”

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common.They find a way to gain an edge over their competitors.Marketers who can analyze the trends …

Marketing

Your Company Culture Shouldn’t Just Be Great—It Should Be Distinctive

Just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. But while it’s popular to focus on corporate culture, not many companies have a truly <i>distinctive</i> culture. This is the equivalent to a marketing department saying, “We need to have a …

Being a New Manager in a New Culture Is Twice as Hard

Becoming a manager for the first time is no easy task. One day you’re happily doing your own work and achieving your own goals, and then, suddenly, your work life does a 180: Instead of focusing on yourself, you have to focus your attention on others. You have to motivate others, build …

The Unexpected Influence of Stories Told at Work

Growing up on a Missouri farm, Walt Disney developed a love for drawing after his neighbor, a retired doctor known as “Doc” Sherwood, paid him to draw pictures of his horse. Disney later became a newspaper cartoonist and commercial artist, where he learned how to make commercials from cutout …

Why Talking About Strategy “Execution” Is Still Dangerous

Operational tough guys like to tease effete strategy types by voicing the claim that: “A mediocre strategy well-executed will always trump a great strategy poorly executed.” It’s a good sound bite, to be sure, but how can they tell that a strategy is “great” if it is “poorly executed” and …

New Managers Need a Philosophy About How They’ll Lead

Being promoted to manager is a good sign you’ve been successful to date — however, the road from this point forward gets trickier to navigate. Your job is no longer just about getting the work done. You’re more likely now to find yourself juggling conflicting demands, delivering difficult messages, …

The Leadership Power That Comes From Inexperience

Oracle’s Liz Wiseman literally wrote the book on why being a rookie can be the best thing for a company. Here’s her advice.<p>In 1989, Liz Wiseman took her first job out of business school at a mid-size startup called Oracle. With no previous experience, she was recruited as a technical trainer, …