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Companies miss quarterly numbers. Deals slipped, conversion rates sank, or there just wasn’t enough volume.<p>Dale Chang<p>This happens despite sales teams …
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. …Marketing
As enterprises struggle to cope with an increasing deluge of data, chief financial officers are taking on a role of consolidating data to provide a …Big Data
Since the Internet’s infancy, customers have been gaining power and control over the purchasing process. Armed with unprecedented amounts of information and enabled with new digital technologies, they’ve experienced a giddy generation of greater control. For marketers, this changed everything. …Marketing
Анализ экономических показателей дает бизнесу понимание грядущих тенденций и позволяет откорректировать свои стратегические планы в соответствии с …
Say that you want to report actuals from last year and budget from this year. Regular pivot tables can't do that. Starting in Excel 2010, OLAP pivot …Analytics
While the interests in analytics and resulting benefits are increasing by the day, some businesses are challenged by the complexity and confusion that analytics can generate. Companies can get stuck trying to analyze all that’s possible and all that they could do through analytics, when they should …Data Warehousing