Aljohara Almodaimigh

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A Year in Culture

Lately, it feels like you can’t leave your house without hearing someone talk about the Norwegian novelist Karl Ove Knausgaard, and with good reason—he’s written one of the strangest and most original books I’ve read in a long time. It’s the kind of project that should be an abject failure—the …

When Einstein Met Tagore: A Remarkable Meeting of Minds on the Edge of Science and Spirituality

On July 14, 1930, <b>Albert Einstein</b> welcomed into his home on the outskirts of Berlin the Indian philosopher, musician, and Nobel laureate <b>Rabindranath Tagore</b>. The two proceeded to have one of the most stimulating, intellectually riveting conversations in history, exploring the age-old friction between …

The Art of Conversation: Timeless, Timely Do’s and Don’ts from 1866

Manners today are often seen as a quaint subject that belongs in Lord Chesterfield’s outlandish advice on the art of pleasing or <i>Esquire</i>‘s dated guide to dating. But in a culture where we regularly do online what we’d never do in person and behave offline in ways our grandparents wouldn’t have dared …

The marketing trends for 2014 part one

As the landscape evolves, so too do consumer expectations. The way people engage with brands is changing and there is an increasing demand for …

Marketing

The 10 Best Corporate Logo Changes Of 2013

"Flat" was king in 2013. The days of shadowing and embossing are gone, meaning most brands are turning away from 3D effects.<p>This is largely due to marketers' embrace of mobile as an integral part of their campaigns, and the need to look as good on a phone screen as on a physical product.<p>The best …

Arby'S

Creativity Best of 2013: Apple's Design-Minded 'Intention' and More

<i>Creativity is finishing off 2013 by counting down the year's best moves in brand creativity across three categories -- TV and film, print and design,</i> …

The 10 Worst Corporate Logo Changes Of 2013

A failing company might scramble to dispel negative feelings associated with its current look. Or a company that thinks it could be doing better in its market might try to refresh itself for a wider consumer base.<p>And of course, sometimes executives make horrible decisions for seemingly no …

J.C. Penney

5 TV Ads Banned In 2013

As such, we'd like to take a moment to acknowledge some of the ads that either never made it to the airwaves or were quickly pulled off of them for being too risqué. Or for reasons that are frankly sort of silly (looking at you, United Kingdom).<p>Here are five ads that were banned in 2013:<p><b>A UK Web</b> …

Advertising

Yes, Your Brand Can Become a Challenger -- It's Not That Hard

America's love affair with challenger brands is older than the Boston Red Sox, and probably predates the 13 colonies. In recent years, an adoring …

McDonald's Takes Back Its Awesome Gift to the Media

If you were traveling or doing some last-minute shopping in the days before Christmas, you may have missed the news that "Posts on McDonald's …

McDonald's

The Ideas that Shaped Management in 2013

It’s always tempting at this time of year to try to make a definitive list of the best ideas from the past 12 months. But then we end up debating what counts as best — important? useful? original? all three? — and compiling extremely long lists, struggling to shorten them, and over-thinking it all, …

Harvard Biz Review on Twitter: "Ever wonder what @ideo's culture is like? http://t.co/5c6eCVX53K http://t.co/YFlvOrz1h3"

Replying to @<b>HarvardBiz</b><p>0 replies 3 retweets 2 likes<p>Replying to @<b>HarvardBiz</b><p>“@<b>HarvardBiz</b>: Ever wonder what @<b>ideo</b>'s culture is like? …

The Marketing Year

<b>CAMPAIGNS OF THE YEAR</b><p><b>Coke’s “Share A Coke”</b><p>The pressure was on Coke to inject some fizz into UK sales this year after being outpaced by rival PepsiCo …

Advertising

Tiny Beautiful Things: Advice on Love and Life from Dear Sugar

When an anonymous advice columnist by the name of “Dear Sugar” introduced herself on The Rumpus on March 11, 2010, she made her proposition clear: a “by-the-book common sense of Dear Abby and the earnest spiritual cheesiness of Cary Tennis and the butt-pluggy irreverence of Dan Savage and the …