Strategic Design Reads

Brand strategy and goal oriented design. Ali Dark is a brand strategist and designer Brisbane Australia, always loving the intersection of creativity and business. www.AliDark.com, @alidark3000

Ali Dark
Design
Why core graphic design skills are no longer enough
creativeboom.com
This means growing your skillset, year on year, both in terms of adding new skills like motion design, UI or UX design, and developing your soft …
Ali Dark
How we run Product Discovery at a design agency
uxdesign.cc - Huī Lín
How we run Product Discovery at a design agency - UX Collective How we run Product Discovery at a design agency - UX Collective What, when, why, who, …
Ali Dark
All design projects should start in a Google Doc
uxdesign.cc - Ted Goas
What typically happens when you start a new design project? Maybe a kickoff meeting is organized. In an effort to keep things efficient, the guest …
Ali Dark
Build a human-centered brand: an interview with Nela Dunato - Blog
godaddy.com - Oliver Lindberg
Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and creative agencies. Croatia-based …
Ali Dark
https://www.expensivesquiggle.com/article/design-consultant-vs-internal-why
Ali Dark
Ali Dark
Why design constraints are so important. An article by yours truly!
The Problem with Blue-Sky Design
Medium - Ali Dark
Ali Dark
Avoiding the new-manager syndrome in design
uxdesign.cc - Fabricio Teixeira
“Dear younger me, You finally scored that promotion you’ve been looking for, right? You’re now a manager. I’m really excited for you; this is the first …
Ali Dark
CEOs
McKinsey study of 1,700 companies reveals CEOs don’t understand design leadership at all
Fast Company - By Mark Wilson
Designers have a seat at the table, but now what? Design has finally gotten its due. For years, designers complained that they needed to be brought into the C-suite to make strategic decisions alongside...
Ali Dark
Your Logo Isn't Your Brand. If You Think You Need a New One, Do This First
Inc Magazine - Jason Aten
Chances are, what you really need is to do a better job of telling your story and making it real. Branding is complicated. It involves logos, and color schemes, website design, and marketing collateral....
Ali Dark
Thank fuck
Wireframes are becoming less relevant — and that’s a good thing
Medium - Sean Dexter
Ali Dark
Tetsuya Tada's reflections on four things he's learned
whichcar.com.au - Andy Enright
Who is Tetsuya Tada? Well, he’s ‘Mr 86’, of course. Tada joined Toyota as a graduate software engineer; ABS and traction control were his bread and …