Alisha Gupta

24 Flips | 6 Magazines | 1 Like | 2 Following | @alishaguptain | Keep up with Alisha Gupta on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alisha Gupta”

Google Introduces “Google My Business,” A New One-Stop Shop To Help Business Get Found Online

Google announced a suite of tools this morning for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get …

McKinsey Names the Most Over-Hyped (and Under-Hyped) Major Technologies Out There

McKinsey Global Institute disses renewable energy.<p>The McKinsey Global Institute specializes in measuring the unmeasurable. Who else has the audacity to <i>appraise the Internet</i> but MGI, who slapped a $8 trillion price tag on the global digital economy.<p>In its latest report, MGI set out to answer an even …

12 Ways to Evaluate Your Community Manager

In today’s online marketplace, community managers often have numerous jobs but ill-defined roles. This makes measuring the effectiveness of your …

7 Simple Secrets of the Best Presentations

How to give a presentation that customers, colleagues, and co-workers will talk about long after you're done talking.<p><i>My new book,</i> Business Without The Bullsh*t: 49 Secrets and Shortcuts You Need To Know, <i>is being published this week, so my posts are condensed excerpts from it.</i><p>I've written about …

Public Speaking

6 Dangerous Things to Do on Social Media

They may seem relatively low stakes, but these flubs can hurt you more than you think.<p>When wielded appropriately, social media is a powerful tool anyone can use to bolster a personal or company brand. But screw it up, and you'll hurt your reputation more than help it. Here are a handful of things …

Social Media

Why is Pinterest Suddenly Worth $5 Billion?

Pinterest's valuation soars to $5 billion with new funding.<p><i>This story first appeared on Slate.</i><p>Pinterest is inching ever closer to joining the 11-digit club. The online scrapbooking site is now valued at $5 billion after raising a new $200 million round of funding. That brings its valuation nearer …

Social Media

3 Valuable Data Points Pinterest Can Give You

It's not just about posting pretty pictures. A savvy Pinterest marketing strategy can give you all kinds of information about your customers.<p>As a young company, it's in our DNA at The Grommet to try new things. This was the case in 2011 when we created our brand account on Pinterest well ahead of …

Marketing

The Truth About How Many People Really See Your Facebook Posts

An alarming report about a drop in engagement on Facebook sent marketers reeling. But it's time to reexamine the numbers.<p>Want to panic a bunch of marketers? Tell them that the strategy they've used and obsessively focused on for the past few years is a dud. That when they thought they could get …

Social Media

19 Words That Will Make People Like You More

Want to make a better first impression and engender positive feelings that last a long time? Focus on what you say as much as what you do.<p>(<i>Be sure to check out the related column: 37 More Words That Will Make People Like You Even More.</i>)<p>First impressions can lead to lasting impressions, which can …

U.S. Federal Courts

20 Common Words You Could Be Using Incorrectly

You hear them all the time-- but that doesn't mean they were used correctly.<p>My recent post, 30 Incorrectly Used Words That Can Make You Look Bad, sparked a flurry of emails requesting more examples.<p>So here they are. Although there are hundreds of incorrectly used words, I've picked words commonly …

Customer Service

Ask These 4 Questions Before Launching Your Facebook Ad

You don't have to spend an arm and a leg on Facebook advertising. It can be pretty darn affordable and effective if you start with clear goals and direction.<p>You've probably heard about how Facebook has been reducing the number of followers who see posts published by companies or brands.<p>An analysis …

darn

How AOL and Yahoo Could Crush Your Email Marketing

Recent big changes by major Internet service providers might be blocking your emails.<p>If you send email marketing campaigns to your customers on a regular basis, listen up. Recent big changes by some major Internet service providers, or ISPs--specifically, AOL and Yahoo--might be blocking your …

Email Marketing

One Thing You Should Do to Turn Web Traffic Into Customers

Businesses often put off the most important part of driving revenue online because of the time involved. Here's how to make it happen without breaking your company's back.<p>It’s all the rage to talk about how to get lots of people to visit your website and engage with it. Yet the fact remains that …

Marketing

21 Ways to Boost Your Personal Creativity

All too often, entrepreneurs get caught in the cycle of trying to be creative when they're too tired to think. Here's how to get those juices flowing and reconnect with yourself.<p>The early stages of a new company are full of creativity.<p>Nothing has been built yet, so you get to spend months dreaming …

Productivity

Why bees are disappearing

Honeybees have thrived for 50 million years, each colony 40 to 50,000 individuals coordinated in amazing harmony. So why, seven years ago, did …

Ecology

Should You Leave a Stable Job to Start Your Own Company?

Creating a company from the ground up while generating a successful revenue steam is the essence of the American Dream; but if this were an easy …

What the Smartest Content Marketers Have in Common (Infographic)

More than 90 percent of companies are now using content marketing.<p>Encouraged by recent results, marketers are continuing to invest in what they deem to be the most successful content marketing strategies. Hint: This involves a lot of social media use. You'll find evidence of this in the infographic …

Marketing

A Great Reason to Get a Hobby: Better Work Performance

New research suggests that employees who spend their down time being creative are more effective on the job.<p>A hobby can be so much more than just a diversion from the daily grind. In fact, creative hobbies can positively boost your work performance, according to new research.<p>San Francisco State …

Creativity

6 Things Entrepreneurs Wish Family, Friends, and Employees Understood

Entrepreneurs often feel misunderstood, and with good reason. If people around them acknowledge the following 6 points, everyone can benefit.<p>I started my first company when I was 25. I was a reluctant entrepreneur. My sales abilities outgrew three companies, and I couldn't seem to manage the …

Entrepreneurship

This Is the No. 1 Thing That Holds Most People Back From Success

What’s the number one thing that holds most people back from success?<p>It’s not intelligence or hard work.<p><b>It’s your attitude.</b><p>Sound like the drivel your …

Financial Services

100 days, 100 questions: Check out today's question every smart leader needs to ask: http://bit.ly/1lzyNNH

This Is Google's Dead-Simple Formula for a Perfect Resume

For soon-to-be college graduates or anyone else currently on the job hunt, Google’s head of human resources has some advice for impressing potential …

Employment

Google Starts Running Consumer Surveys About Select Advertisers, Highlights Data In Search Ads

Google is launching a new feature for advertisers today that highlights data it gathers from its Consumer Surveys in their ads. These so-called “consumer ratings annotations” can appear under Google’s regular text ads and will roll out over the next few days.<p>The AdWords team runs these surveys on …