ali okailey

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The high

When we hear the word ‘showrooming’ – using these stores to browse but then buying the product online at a lower price – it is often mentioned in the …

Coles' new radio station will stream localised music and ads into supermarkets

Coles supermarkets and DMG Radio Australia have signed a major partnership to digitally stream ‘Coles Radio’ to over 750 stores that Coles is saying …

TV still dominant, as global advertising market is buoyed by APAC growth | Marketing Magazine

Ad spend by media type continued on trend through the first three quarters of 2013, according to Nielsen’s quarterly ‘Global AdView Pulse’ report, …

Infographic: will these social media 'failures' rise again?

Do you remember Friendster? Does the name Myspace ring a bell? Since the ’90s there has been a flurry of social networking sites, some of which have …

Models’ Faces Turned Into Stunning Optical Illusions By Creative Russian Duo

Moscow-based photographer Alexander Khokhlov and makeup artist Valeriya Kutsan have created a bewitching series of portraits that play with the …

Social Media Mixology: Which Networks to Use Together

Here at <i>Mashable</i>, we preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content …

Hearst Magazines

Lewis Hine’s Photography and The End of Child Labor in the United States

It’s hard to imagine it, but in the early 1900s, child labor was still extremely common in the United States. All across the nation children would …

Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands

The book suggestion of this week is about branding, the title is Essential Elements for Brand Identity: 100 Principles for Designing Logos and …

Here's How Jaguar Made An Awesome Ad For Its Powerful New Sedan

It revolves around a simple concept: The 550-horsepower (!) XFR-S skids and slides, drawing the Jaguar logo with its tread marks.<p>It's hard to imagine that a car could actually make marks in the exact shape of the Jaguar "leaper," but most of the shots in the commercial are live-action.<p>Motor Trend …

120 Marketing Tactics for Blogging Success - Jeffbullas's Blog

Blogging success can seem like a distant dream when you start out. You aren’t quite sure what to blog about. The choice of technology can be …

7 Ways to Manage Comments on Your Site (Without Losing Your Mind) - Copyblogger

Comments.<p>For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — …

New York City Illustrations by Remko Heemskerk

Illustrations of New York.<p>Remko Heemskerk is a Dutch art director and illustrator. During his time in New York City in 2012/2013 he created this …

Hyundai's Motion-Filled Pavilion

Te Hyundai Pavilion was created for the 2012 EXPO in Yeosu, South Korea and was designed by architecture group Unsangdongt. The building is not only architecturally striking but represents much of the new ideals that Hyundai, as a brand, wants to promote. Motion and change are two huge contributors …

Identity Suite: Visual Identity in Stationery

The book suggestion of this week is about branding. The title of the book is Identity Suite: Visual Identity in Stationery by Victionary. As the …

Brutally Honest Branding: Newcastle Brown Ale (Brand Case Study)

How did Newcastle Brown Ale become the fastest growing brand on Facebook?Brutal honesty.And a heavy-handed pour of dry humor. (Or should that be dry</i> …

Direct Mail Marketing, Direct Profit? [Infographic]

Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful …

10 Steps to Your First 1000 Fans on Facebook - Jeffbullas's Blog

So you’ve been told to create a Facebook business page right? Apparently having a page will put your business on the map, you’ll drive loads of leads …