João Alexandre luís

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25 Marketing Tools that Will Help You Double Your Users

When you have a business, a thing that separates youThe post 25 Marketing Tools that Will Help You Double Your Users appeared first on iamwire.

Marketing

Airport kiosks in seven countries let you change foreign currency into iTunes credits

If you’ve ever returned from an overseas trip with leftover currency that’s too small a sum to usefully change back into dollars, TravelersBox has an alternative. The airport kiosks currently found in seven countries allow you to turn excess currency into iTunes credits, Starbucks vouchers or …

iTunes

Six categories of Data Scientists

We are now at 9 categories after a few updates. Just like there are a few categories of statisticians (biostatisticians, statisticians, …

Data Science

All Chinese citizens now have a score based on how well we live, and mine sucks

Chinese citizens share just as many cat photos and memes online as people do anywhere else. But in the past few weeks I began to notice a mysterious new trend. Numbers were popping up on my social media feeds as my friends and strangers on Weibo and WeChat began to share their 芝麻信用分, or “Sesame …

Personal Finance

Google just released new AI software that can learn faster

Google is ignoring everything the Terminator franchise taught us and is releasing "TensorFlow", open-source software that helps computers learn quicker than ever before. The software is a branch of artificial intelligence called "machine learning," tech that has already found a home in Google …

The Skinny on Sleep and Your Weight

<i>By John Swartzberg, M.D.</i><p>If you're like most people, you're getting less than adequate amounts of sleep on most nights. A 2013 Gallup poll found that U.S. adults get an average of 6.8 hours of sleep a night -- more than an hour less per night than we got in the 1940s. And fully 40 percent of …

Low-carb and Mediterranean diets beat low-fat plans for losing weight – report

Analysis published under the Lancet banner involved more than 68,000 people and finds that sugar was used to bulk up ‘low-fat’ foods<p>Low-fat diets are not as effective as low carbohydrate or Mediterranean diets for losing weight, according to a major new study, but it also concludes that no diets …

How to Actually Put Your Marketing Data to Use

<i>Dave Wheeler FOR HBR</i><p>In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them …

The High Cost of Conformity, and How to Avoid It

<i>ANDREW NGUYEN/HBR STAFF</i><p>I was biking with my friends Eric and Adam, both far more skilled and experienced mountain bikers than I, on terrain that was slightly beyond my own skill. I thought I could do it.<p>I was wrong.<p>I suffered a pretty dramatic crash, falling down a ravine, flipping over a few …

Is Exercise or Diet More Important for Weight Loss?

<i>Amanda MacMillan, Life by DailyBurn</i><p>When it comes to weight loss, we’ve been told time and time again: Cutting calories is the fastest way to see …

Fitness

The Science of Sounding Smart

When you’re trying to convey the quality of your mind to your boss, or to a company that’s considering you for a job, your best ally may be your own voice.<p>Although some people may assume that their ideas and intellect would come across much better in written form, it turns out that using your voice …

Ingredient swaps for a healthier you - Jamie Oliver | Features

Getting healthy can seem like a huge undertaking. However, a few small, easy changes and ingredient swap-ins – like we've done here with fruit …

Nutrition

What You Should (and Shouldn’t) Focus on Before a Job Interview

Years ago, when I was interviewing for the job of deputy editor at <i>Harvard Business Review</i>, I thought I had carefully prepared for my full day of interviews. I had my favorite suit dry cleaned and ready to go. I took my older daughter (a notoriously bad sleeper) to my parents’ house so I could count …

The Workout You Should Do When You Don't Have Time to Exercise

It only takes 5 minutes, but it pays off big<p>Even if you’re a regular gym junkie, there’s always those times when you just can’t make it in. (Even if your gym is in your basement.) But that doesn’t mean you have to let your schedule totally control you.<p>We found two ways to get in a meaningful …

Driverless Cars and Public Transit Would Cut Traffic By 90% – OECD | Smart Cities Dive

About a week ago I wrote a post questioning what driverless cars will mean for cities. I ended by saying that that it feels as if we're going to see …

The Rise of Automated Cars Will Kill Thousands of Jobs Beyond Driving

Perhaps the most important thing to understand about a future in which your car is fully autonomous is that it <i>probably won’t be your car</i>.<p>Most people …

10 Steps to Improving Your LinkedIn Brand

Over the last several years, I have looked at thousands of LinkedIn profiles. I have seen a few great profiles, but the majority of them did not do a …

Marketing

10 Tech Breakthroughs That Will Shape The Future

Nobody can tell us what the future will hold, that much is always true, but what we do know is that technology will help us get there and achieve our …

Networking When You Hate Talking to Strangers

The power of serendipity is hot in business circles. Silicon Valley campuses have been constructed to foster more “random collisions.” One key to creativity, many thinkers say, is unexpected interactions. “Create spaces where you’re wandering around and exposing yourself to new people,” John Hagel …

Facebook isn’t a charity. The poor will pay by surrendering their data

Silicon Valley holds out the promise of connectivity for all. But there’s a price to pay<p>Luxury is already here – it’s just not very evenly distributed. Such, at any rate, is the provocative argument put forward by Hal Varian, Google’s chief economist. Recently dubbed “the Varian rule”, it states …

Science hoaxes: Why do we fall for them – and who benefits?

On April Fools' Day, we look at why the public is so quick to believe hoax stories and pseudoscience<p>By Lucy Goodchild van Hilten Posted on 1 April …

Remember when machine learning was hard? That’s about to change

Image copyright Shutterstock / pogonici.A few years ago, there was a shift in the world of machine learning.Companies, such as Skytree and Context …

Machine Learning

The Savvy Marketer’s Checklist for Seductive Landing Pages - Copyblogger

Ever wonder what you could do to stop people from bouncing off your landing pages?<p>You work hard to polish your sales copy. You’ve even recorded a …

Content Marketing

The 9 weirdest projects DARPA is working on

The Defense Advanced Research Projects Agency (DARPA) works on some very outlandish projects.<p>One of its stated mission goals is to cause "technological surprise" for America's enemies. They want enemy fighters to get to the battlefield, look at what they're facing off against, and go, "What the …

DARPA
Google Analytics

These researchers want to turn phones into earthquake detectors

Early warning on earthquakes can help save lives, but many countries can't afford them. That's why scientists are turning to another location sensor already widespread in many countries: the smartphone. A single smartphone makes for a crappy earthquake sensor — but get enough of them reporting, and …

Natural Disasters

Design a Work-Life Improvement Pilot Project

Imagine you’re standing in front of a heaping buffet, featuring all of your favorite foods. What’s your plan of attack? Do you squeeze one tiny bite of everything onto your plate? Eat so much you make yourself sick? Become overwhelmed by the options and come away dissatisfied, no matter what you …

How Consumers Understand (and Misunderstand) Pricing Cues

Getty Images<p>Giant suburban stores with tacky displays always have the best prices, right? Just as urban stores with beautiful gourmet sections have the highest ones?<p>New research suggests that people persist in believing these stereotypes, even though they’re not always true.<p>Ryan Hamilton, of Emory …

Signs That You Lack Emotional Intelligence

In my ten years as an executive coach, I have never had someone raise his hand and declare that he needs to work on his emotional intelligence. Yet I can’t count the number of times I’ve heard from people that the one thing their colleague needs to work on is emotional intelligence. This is the …

What MIT Is Learning About Online Courses and Working from Home

“Virtual work” is increasingly just “work” for most of us – whether we’re dialing into a conference call with our branch offices in London and New York, or VPN-ing in from home to catch up with work after-hours, remote work is the new normal. But as Peter Hirst, director of the executive education …