Alex Wasserman

248 Flips | 1 Magazine | 16 Likes | 10 Following | 5 Followers | @alexwasserman71 | Affable human from dawn to dusk

How to make money on Instagram

Although these are not directly clickable links within Instagram, using these techniques can help guide interested consumers to find your products or services. You’re trying to create an experience that gives your audience an easy path to make a purchase. Use caution if including a call to action …

Social Media

The Real Silicon Valley

Greg Sands Contributor<p>Greg Sands is founder and managing partner at Costanoa Venture Capital.<p>Every time I hear people talking about unicorns, I think “all hat, no cattle” or “another person living in the land of style over substance.” I’ve found myself blurting out, “F$&@ Unicorns!”* twice …

Automatic Launches Its SDK, Turning The Car Into An App Platform

Automatic, a startup whose sensor-and-software combo has been described as “Fitbit for your car,” is today rolling out a software development kit and new hardware that turn your car into a platform for apps.<p>The company has partnered with more than 20 third-party app developers for the first wave of …

Apps

The Light Phone Is The Anti-Smartphone

[protected-iframe id=”e63470e7cbda8b092f75af8f12f8d87a-24588526-12084649″ info=”https://www.kickstarter.com/projects/thelightphone/the-light-phone/widget/video.html” width=”640″ height=”480″ frameborder=”0″ scrolling=”no”]<p>The Light Phone is the opposite of every other phone in existence. It is …

Everything Science Knows Right Now About Standing Desks

Which active desk designs are best for your body and mind? Read on.<p>If it wasn’t already clear through common sense, it’s become painfully clear through science that sitting all day is terrible for your health. What’s especially alarming about this evidence is that extra physical activity doesn’t …

Heart Rates

Zappos CEO Tony Hsieh to employees: Embrace self-management or leave by the end of the month

But on April 30 the company plans to be fully manager-free, according to a company-wide memo CEO Tony Hsieh emailed late last month.<p>"Having one foot in one world while having the other foot in the other world has slowed down our transformation towards self-management and self-organization," he …

Slack's massive new funding round is everything amazing and insane about the startup bubble

More cheddar for Mr. Butterfield<p>Slack announced yesterday that it raised $160 million at a $2.8 billion valuation. The company hasn't spent a penny of the $120 million it raised just last October. When Slack raised that money, founder Stewart Butterfield said it was enough to last them 60 years. …

This Entrepreneur Just Announced $70,000 Minimum Salaries for His Entire 120-Person Team

2 min read<p>After receiving our Established Entrepreneur of 2014 award, Gravity Payments founder Dan Price has just announced yet another game-changing proposition.<p>Over the next three years, the 30-year-old plans to raise the minimum salary for every employee at his credit card processing company to …

Salaries & Wages

Peter Thiel on How to Build a Monopoly

Want to dominate your market? Start small and scale upwards, says the Silicon Valley serial entrepreneur and investor.<p>Billionaire Peter Thiel knows a thing or two about dominating markets: The 47-year-old entrepreneur and investor co-founded PayPal--one of the world's largest online payments …

Silicon Valley

DealCircle Wants to Slash Startups' US Legal Costs

Copenhagen-based startup DealCircle makes online collaboration tools to help startups pull together contracts and other deals more quickly. It’s now bringing its service to the US through a partnership with Rocket Lawyer.<p>Founded in 2013, the Danish company’s goal is to get angel investors and …

The formula for the perfect Y Combinator startup pitch

Two and a half minutes. That’s how much time the influential tech incubator Y Combinator gives startup founders to deliver a perfectly crafted pitch to an auditorium packed with investors and journalists.<p>With a record 114 startups in its current class, Y Combinator split its startup demos into two …

Startups

Keywee Raises $9 Million to Turn New York Times Stories Into Facebook Ads

Nice article. Let's make it an ad.<p>The New York Times is likely to start publishing some of its stories on Facebook. But it also wants Facebook to send lots of eyeballs to stories on the Times’ own website.<p>Keywee says it can help: The Israeli startup says it can drive traffic from Facebook and other …

Facebook Ads

Salesforce to Trigger Ads Based on CRM Data

Salesforce is tying its customer relationship management tool to Facebook and Twitter ad platforms in an effort to trigger ads based on consumers' …

Marketing

Fundbox Raises $40 Million To Pay Invoices On Demand

Fundbox, a company that loans businesses money for outstanding invoice payments, has raised $40 million to grow its own business in the trillion-dollar alternative lending market.<p>The Series B round was led by General Catalyst with participation from NyCa Investment Partners and help from existing …

Small Business

Evernote

“Create an external brain where you write down every idea you have regardless of whether or not you think it's good,” says serial entrepreneur and productivity guru, Ari Meisel. “Clear your mind. My favorite tool? Evernote,” he adds.

Twitter just told us what it plans for its massive, often-overlooked data business

You might not think that celebrity tweets and people moaning that their flights are delayed could serve any revenue-generating purpose. But, using Twitter's data, a local burger joint can find out that it desperately needs to change its fries recipe, big brands like Dove can create and operate …

From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy

“HELL YEAH WE'RE USING @SlackHQ AT WORK I. LOVE. SLACK.”<p>“Dear @SlackHQ, I love you. Yours, Dan”<p>“@SlackHQ YOU COMPLETE ME”<p>You’ve probably heard about …

Psychology studies suggest rising wealth means more jerks in S.F.

If it seems that San Franciscans are getting more entitled and self-absorbed, a series of psychology studies performed at UC Berkeley indicates there could be a scientific reason: the city’s increasing wealth.<p>Paul Piff, an assistant professor in the Department of Psychology and Social Behavior at …

San Francisco

5 temptations to hire at your startup — and why you shouldn’t

When you’re the founder of an early-stage startup, you know your top job (perhaps second only to finding a product-market fit) is to build a winning team.<p>Investors will ask you who your cofounders are, press will want to know how many employees you have, customers will be leery of taking a chance …

Beyond the Open Office: A New Kind of Workspace

Google could be your next mobile carrier as early as this year

Google wants to be your next wireless carrier and could start offering talk and data plans as early as this year.<p>The company is getting closer to …

Mobile CPG Ads Appear Effective In Driving New In-Store Purchases

The hardest thing asked of advertising is to inspire a consumer to try a new product, but NinthDecimal says that, in overwhelming numbers, in-app …

eCommerce

Sensory Marketing Is the Next Frontier in Mobile Advertising

As mobile usage accelerates, we're seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology …

Advertising

Snapchat Revenue Boss Resigns

Randall became Snapchat's vice president of business and marketing partnerships in June last year. He joined from Facebook, where he was global director of the social network's PMD (Preferred Marketing Developer) program. It is not yet clear whether he has a job to go to or whether Snapchat has a …

Facebook's Mobile Ad Revenue Will Completely Dwarf Its Desktop Revenue Next Year

For a company that admitted in its 2012 IPO filing it did not "generate any meaningful revenue" from its mobile products, Facebook has truly pivoted.<p>We already know that in 2013 45% of Facebook's $6.99 billion in full-year ad revenue was derived from mobile ads. But by 2016 Facebook's worldwide …

We Went To SurveyMonkey, Where Engineers Use Treadmill Desks And Do Planks Between Coding

We recently stopped by SurveyMonkey, a Palo Alto startup that lets people create free, customizable surveys.<p>SurveyMonkey celebrated the official opening of its new office on Friday by letting employees autograph the sign that will hang outside its building.<p>SurveyMonkey may be turning 15 this year, …

Amazon’s Biggest Problem: It Isn’t Cool

Amazon's problem is coolness. Or lack thereof, perhaps.<p>"Risk taking is cool. Thinking big is cool. The unexpected is cool. Close-following is not cool," Bezos said in a memo written years ago, as he was hoping to make Amazon as iconic and widely loved as companies like Disney, Apple, or Nike.<p>This …

Marissa Mayer Finally Has A Plan For Yahoo To Steal Mobile Ad Revenue From Facebook And Google

Sources familiar with the matter told the The Information that Yahoo will announce a self-service platform for marketers to place ads across the Flurry mobile app network — which includes major app publishers such as The Guardian and games developers such as Pocket Gems and Glu — at its inaugural …

Mark Cuban: 'Hackers Are Going To Want More Trophy Hacks' Like Sony

On Sunday, the billionaire told CNN's Reliable Sources that prior to the hack, he had already stopped using email to conduct confidential business interactions and had instead moved to his app Cyber Dust, which he has described as "What's App meets SnapChat."<p>Cuban was unequivocal about how the hack …

Oracle buys Datalogix to help track which online ads make you spend

Oracle has acquired marketing data analytics company Datalogix, a move that provides the tech giant with a wealth of data about consumer purchasing …