Alexandre

11 Flips | 6 Magazines | 9 Likes | 3 Following | @alexthouin | Keep up with Alexandre on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alexandre”

20 Marketing Experts You Should Follow Now

By Eugine Dychko, Storyteller at Depositphotos<p>Being a digital marketer today is like building a plane mid-air: requirements are constantly changing, …

Three 'Missing' Email Metrics That Could Change Your Priorities

Most email marketing teams spend much of their available time building and optimizing creative. Most testing that takes place is on subject lines, …

7 SaaS KPIs You Need to Track in 2017

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the …

Marketing

The Food Lab: The Reverse Sear Is the Best Way to Cook a Steak, Period

More<p>Guide to Steak<p>All the methods and tips you need to make perfect steak, each and every time.<p>I've been using and writing about the reverse sear—the technique of slow-cooking a steak or roast before finishing it off with a hot sear—for well over a decade now, but I've never written a definitive …

BBQ

Work From Home? Here Are 6 Things You Should Do Every Day | Inc.com

Telecommuting is on the rise. According to a 2015 Gallup poll, 37 percent of U.S. workers say they have telecommuted at one point or another-- four times greater than in 1995.<p>But working remotely can be a challenge. Not only can telecommuters feel disconnected from the organization, the …

Apps

Talent Management And The Customer Experience

The most pressing issue in customer service and the customer experience today isn’t chatbots or automation. It’s talent management: the recruiting, selection, and nurturing of the great, and potentially great, employees who make the difference to the actual customers who pay a company’s actual …

Customer Experience

Salesforce and IBM Just Teamed Up for a Super-Charged Marketing Cloud

Most people didn’t see this partnership coming—IBM and Salesforce are combining data sources and predictive capabilities to offer the latter’s …

Moving From Omni-Channel To A Channel-Less Customer Experience

Frankly, I’m tired of the terms <i>omni-channel</i> and <i>multi-channel</i>. For several years everyone has been talking about omni-channel support or multi-channel support. Being able to connect to a company on the customers’ preferred channels is important. Do they want to contact you through email, a social …

Customer Experience

Top 10 Chatbot Marketing Influencers and Keynote Speakers You Should Follow | Inc.com

The ever-changing landscape of digital marketing is hard to dominate, especially when it comes to chatbots. Chatbots are relatively new marketing tools, and thanks to Facebook's adoption of the chatbot, among others, they are rapidly gaining momentum. Because chatbot technology is moving so …

Chatbots

How to make big data work for you

Customer service can make or break any business; it will either help your business grow or bring it crashing down.<p>According to a study by the Wharton School: reducing customer attrition by five to 10 percent can increase annual profits by as much as 75 percent. Customer service not only includes a …

Customer Experience

50 Important Customer Experience Stats for Business Leaders

Customer experience is the last source of sustainable differentiation and the new competitive battleground. -- Tiffani Bova, Gartner Vice President and Distinguished Analyst<p>I completely agree with Bova's thesis, but do all business leaders fully recognize and understand the importance of customer …