Alex Thomson

47 Flips | 6 Magazines | 64 Likes | 2 Following | 2 Followers | @alexthomsondj | Directir and COO of Growth Gurus with a focus on business growth utisiling digital marketing strategies. Tech nerd, and space fanatic.

Why Search Engine Optimization Is the Key to Making Money Online

You can't make money online without an audience, and search engine optimization can bring millions of people to your website.<p>There are all sorts of ways to make money from a blog or website. You could sell ads, write sponsored content or work with content partners. You could create an online shop …

Engines

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Facebook is about to start pushing European users to speed through giving consent for its new GDPR privacy law compliance changes. It will ask people to review how Facebook applies data from the web to target them with ads, and surface the sensitive profile info they share. Facebook will also allow …

Privacy

Google’s astounding new search tool will answer any question by reading thousands of books

Vancouver, British Columbia, Canada<p>Imagine if you could gather thousands of writers in a circle to discuss one question. What would optimist Thomas L. Friedman say about intervening in Syria, for example? Would chaos theorist Santo Banerjee concur?<p>Google now has a way to convene that kind of …

British Columbia

RANKED: The 19 cheapest holiday destinations in Europe

Eastern Europe offers some of the cheapest holiday destinations on the continent, according to the 10th annual City Costs Barometer from Post Office Travel Money— and they're also pretty stunning.<p>Using price estimates from National and Regional Tourist Offices and average accommodation costs from …

European Travel

You can take Google's Machine Learning Crash Course for free now

Google’s new ‘Machine Learning Crash Course’ is now available and it’s free for everyone. If robots are coming for your job this class will prepare you for your next one.<p>This same course has been taken by more than 18,000 Google engineers, and this is the first time it’s been made available to the …

Researchers just taught robots to predict your every move

In a few years time the Droids from Star Wars are going to seem like relics. Today’s robots might be better suited for sewing clothes and building cars, but tomorrow’s could be as indispensable and ubiquitous as our smartphones are.<p>A group of researchers in Europe recently published a white paper …

Artificial Intelligence

This new analytics tool for Gmail is actually really impressive

So how can typical Gmail users leverage email analytics data?<p>These are some of the most common applications:<p><b>Employee tracking and monitoring</b> — In some ways, EmailAnalytics belongs in the same ranks as Toggl and TimeCamp, apps that actively monitor employee time expenditure and performance. The app …

10 Gmail extensions that can boost your productivity

E-mail plug-ins you didn't know you needed but really do.<p>There’s a reason Gmail has become so popular — it’s free, it’s easy to use and it keeps evolving. To top it all off, Gmail offers even more improvements through the use of extensions, which are optional, user-installed upgrades that add new …

Gmail

Google’s Chrome ad blocking arrives today and this is how it works

Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, but it will be blocking all ads on …

Starman has gone dark

Starman and his space Tesla have sent their last selfie from Earth orbit, Elon Musk announced. The car and its mannequin driver (in working SpaceX spacesuit) launched yesterday atop the Falcon Heavy rocket will eventually escape Earth orbit and travel outwards through the solar system — but not in …

This Surprising Illusion Makes Two Copies of the Same Image Look Like Different Photos

There’s no shortage of meticulously crafted illustrations and animations out there if you’re looking to tax and perplex your brain, but sometimes …

China's Influencers Don't Just Push Brands -- They Create Their Own

Haiyan Fu, nicknamed Ava, is a 32-year-old fashion influencer with a cool, slouchy style and hair with a purple tint. In 2009, she started blogging, …

AI Just Learned How to Boost the Brain's Memory

When it comes to black boxes, there is none more black than the human brain. Our gray matter is so complex, scientists lament, that it can’t quite …

Want Your Video to go Viral? The Rules Have all Changed

Gone are the days of the "post and pray" approach, where a brand would run a piece of video content and hold its breath for a total revenue lift.<p>Think about the online content you consume and share the most. Most likely, it's video. Whether it's a Facebook ad for something you're actually tempted …

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

Social Media

YouTube's Latest Shake-Up Is Bigger Than Just Ads

Thomas M. Wagner has uploaded over 300 science fiction reviews to YouTube since 2013. He’s not a major star, but his content has attracted an …

The new Facebook News Feed is rattling Wall Street

Facebook's changes to your News Feed are rattling Wall Street.<p>Facebook (FB) stock sank 4% on Friday, its worst day in more than a year, after the company announced it will prioritize posts from friends and family over news stories and content from businesses.<p>Investors are worried that the revamp …

5 SEO Strategies to Immediately Focus On in 2018

While Google's algorithm is constantly changing, these tactics aren't going to change anytime soon and will increase your chance of being found online.<p>Today, your website is your storefront. Even if you have a brick and mortar business, many people will find you online or check you out online …

4 Technology Trends That Will Transform Our World in 2018

Predicting the future requires hubris, and it should therefore be met with more than a terabyte of skepticism. In past years, I’ve made some calls …

Bots

Alexa Shop Assistant directs you to the right aisle, answers product questions

Can Alexa help shoppers in large, retail stores where store associates are spread out and often hard to find? That’s the premise behind the hack, “Alexa Shop Assist,” presented today at the TechCrunch Disrupt 2017 hackathon in San Francisco.<p>According co-creator Lawrence Chang, the idea was prompted …

iOS Apps

10 Marketing Lessons From Apple (Infographic)

There's a lot to learn from one of the world's largest tech companies.<p>Brainstorming ways to market your company? Follow the example of one of the most profitable companies in the world, Apple.<p>As one of the most successful brands today, there are things that Apple has done -- and not done -- that …

Marketing

The End of Moore's Law Will Change How We Need To Think About Innovation

A shift from disrupting markets to tackling grand challenges<p>In 1965, Intel cofounder Gordon Moore published a remarkably prescient paper which predicted that computing power would double about every two years. For a half century, this process of doubling has proved to be so remarkably consistent …

6 Social Media Trends to Prepare for in 2018

2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.<p>When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of …

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and money on …

Marketing

Here's the 4-question framework I used to make my 8-figure business a success

I created a simple four-question framework to help you.<p>It's what I've used to grow Sumo from $0 into an 8-figure business, and has been tested with thousands of customers in my Monthly1k program to start their own successful businesses.<p>Here are the four questions you should ask yourself.<p><b>1. What's</b> …

Small Business

Is marketing-as-a-service the future of marketing?

In the past decade no other department/component in the enterprise has changed more than Marketing. What used to be a function based on creativity and an almost comical lack of measurability is now a complex, multi-discipline, metrics-driven, function with direct bottom-line impact.<p>Not …

Marketing

5 Lessons From a Former Navy SEAL That Will Change the Way You View Leadership Forever

These hard-won Navy SEAL leadership lessons from the height of the Iraq War can help you become a better leader, entrepreneur, and business owner.<p>During the height of the Iraq War, thousands of US Navy SEALs lead some of the toughest and most dangerous missions across insurgent-held cities in Iraq …

Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits

Insights from Google's new study could forever change how teams are assembled.<p>Over the years, Google has embarked on countless quests, collected endless amounts of data, and spent millions trying to better understand its people. One of the company's most interesting initiatives, Project Aristotle, …

To Master Social Media, You Need These 15 Skills

When most of us use social media, we’re goofing off. But for a lucky subset of America, being on Facebook, Twitter and the rest . . . is part of the job! Which begs the question: What exactly do you need to master, if you want a corporation or nonprofit to hire you as a social media wizard?<p>The …

Social Media

YouTube creators can now only monetize when they reach 10,000 views

YouTube wants to make sure its creators are legit before giving them the opportunity to make money off videos.<p>The video giant announced a big change …