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The No Tongue Rule And Other Facts About ‘The Sandlot’

23 years ago, director David Mickey Evans co-wrote, directed, and narrated what would become one of the most beloved coming-of-age stories of all time. Set during the carefree summer of 1962, <i>The Sandlot</i> features a group of friends who spend their days playing baseball in an old neighborhood …

How to reset iCloud Music Library for Apple Music and iTunes Match

iCloud Music Library lets Apple Music and iTunes Match subscribers store all their music online for easy access on all their devices. But, like all …

Apple Music

Mossberg: How Google's bold moves shake up the tech industry

Intelligent, integrated hardware and software are a powerful weapon<p>Google’s decision to become a full-fledged, vertically integrated device maker — controlling and blending together hardware, software, and ecosystem design — may one day seem inevitable, obvious, or even a little late. But in the …

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

This was the first iPhone rumor. Ever.

In the tech world today, there are no more secrets. And with respect to smartphones in particular, it’s practically impossible for a company to …

Recording: Going Mobile

<b>With an iPad, recording software, and a battery-operated interface like the Apogee One, you can record wherever and whenever inspiration strikes.</b><p>The …

Apple's Town Hall: A look back

Apple’s Town Hall: A look back<p><i>By Jason Snell and Stephen Hackett</i><p>Located at 4 Infinite Loop on Apple’s main campus, the Town Hall conference center …

Rick Rubin: My Life in 21 Songs

T La Rock and Jazzy Jay, “It’s Yours” (1984)<p>I used to go to a reggae club called Negril on Second Avenue in New York City, when I was still a student …

What Apple And Starbucks Taught Me About Building A Brand

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company’s second golden age.<p>When we see an energetic advertisement from Apple that inspires our sense of adventure, or exchange hellos with a Starbucks barista in a way that feels like we’re …

Macbook charger teardown: The surprising complexity inside Apple's power adapter

Have you ever wondered what's inside your Macbook's charger? There's a lot more circuitry crammed into the compact power adapter than you'd expect, …

How the Apple Pencil Came to Be: An Interview With Jonathan Ive

Designer Jonathan Ive reveals his process behind reinventing the everyday object for the digital age.<p>Designer Jonathan Ive has been heralded as the …

5 Ways to Maximize Word-of-Mouth Marketing

The old-fashioned method can still be the most effective in today's tech-heavy world.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of …

Marketing

What Really Makes Customers Buy a Product

On a cold English autumn evening recently, we three found ourselves together in the bar of our business school, Cranfield School of Management, along with some clients. Emma, an Australian by upbringing, did something entirely unexpected: she ordered the quintessential summer drink of Wimbledon, a …

This modern gear embraces the retro Apple look (pictures)

Apple's HomeKit is not the home automation solution you are looking for ... yet

With the launch of the Philips Hue lights that are compatible with Apple’s HomeKit home-automation framework, I was finally ready to test the …

First look: Using Apple’s new Audio Unit plug-ins in iOS 9

With iOS 9 released late last month, Apple introduced a full-fledged audio plug-in framework for the first time on its mobile devices, allowing iPhone and iPad apps to implement support for third-party audio plug-ins just like on a Mac.<p>In fact, the audio plugin framework comes in the form of Audio …

MFi Apple Watch straps closer to launch as Apple starts selling official lug attachments

After announcing an official program for accessory makers interested in making Apple Watch bands back in May, Apple has now delivered on its promise of providing Apple-made watch lugs that third-party manufacturers can use to make straps. That’s the first sign that official third-party watch bands …

Smartwatches

Belkin Debuts 'Charge Dock' With First Integrated Chargers for Apple Watch and iPhone

Earlier this year, Apple expanded its Made for Apple Watch program to include Apple Watch stands with integrated chargers. Popular accessory maker Belkin has now worked with Apple to develop the an Apple Watch stand with an integrated magnetic charger, which also includes a built-in Lightning …

Smartwatches

The most important lesson Steve Jobs taught me

One of the cardinal rules of good writing is “Show, don’t tell.” It’s a crucial law of business as well, because storytelling is a powerful tool for …

Google Pixel C hands-on and first look

At today’s Google event, the company showcased a new generation of the Chromecast, as well as two new Nexus phones. One of the better-kept secrets, however, was a brand-new Google tablet.<p>The latest tablet might be from Google, but it’s not a Nexus. It’s a Pixel device, but not a Chromebook. Is …

Google Pixel

Why do we idolize Steve Jobs? Alex Gibney explores the 'Man in the Machine'

As the man who enabled phones to play music and laptops to sing, Steve Jobs was beloved in ways few modern executives have been. When the Apple co-founder died in October 2011, admirers around the world were so moved they gathered in tearful vigil and created a range of online and real-world …

4 Reasons Why Trying Too Hard Ruins Your Brand

Learn from other brands' mistakes, and don't let consumers catch your brand using these advertising approaches.<p>You know what's really awkward? When customers make a mockery of your brand's desperate advertising tactics on social media. It's happened to companies from KFC to Bank of America, and it …

How branding will make or break your business

Branding might be one of the most important aspects of any business, be it large or small, retail or B2B. Branding is not just an impressive and …

Set your iPhone alarm to wake you to a song from Apple Music

Jumping out of bed to the shrill sound of the default Radar ringtone of an iPhone alarm is no way to start the day. As far back as iOS 6, you have been able to set your iPhone alarm to play a song from your music library. And with iOS 8, you can grab songs from Apple Music to use as your alarm …

The Logic Pros: How-to connect MIDI controllers wirelessly over Bluetooth to iOS or Mac w/ puc+

In this week’s episode of The Logic Pros, it’s the beginning of hardware month. As previously mentioned, we will be looking at a number of interesting hardware add-ons, instruments, controllers and more for Mac and iOS setups, starting with the puc+:<p>The slew of great, inexpensive iPad/iPhone synths …

Midi

Logitech loses the tech with new Logi brand

Say goodbye to the old Logitech, say hello to the new Logi.<p>Little did we know, but since 2013 the folks running computer peripherals maker Logitech have been working "behind the scenes to reinvent the company, shaking things up culturally and through its product innovation." To reflect those …

Apple patent adds magnetic drive actuation to UK-style folding pin USB adapter

Continuing a seemingly never ending quest for smaller form factor products, Apple engineers dreamed up a compact folding pin USB adapter design with …

Patents