Alex Paioff

102 Flips | 7 Magazines | 8 Following | @alexpaioff | Keep up with Alex Paioff on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex Paioff”

Want a Side Hustle That'll Actually Make You Rich in 2018? Read This Book Now

Time to make that paper.<p>The podcast Don't Keep Your Day Job with Cathy Heller showcases creatives who make a living doing what they love. It tells the stories of people who have figured out how to pursue their life's purpose and get paid for it (it was also, incidentally, the #1 podcast in the "New …

The Last Thing Your Target Customer and Audience Wants From You is More Content

Facebook recently announced some big changes coming to their News Feed algorithm which will impact brands of all sizes. And as the social ecosystem …

Social Media

The 5 Best Tools for Social Commerce in 2018

Driving just 2 percent of retail sales, social commerce isn’t much of a sales powerhouse yet, but signs are good that it will be.<p>Social media …

20 Great Scifi Movies You May Have Missed in 2017 (But Shouldn't Have)

If nothing else, 2017 has been a truly great year for science fiction and fantasy films. While many have been major motion pictures that no one could …

How to write a cold email that gets a response from even the busiest people

Sending the right cold email could land you your next client, employee, or even job.<p>But, as you probably know from experience, trying to get in touch with someone you've never met, especially if they're quite busy, can be an exercise in futility.<p>Thankfully, though, there are proven tactics that …

Writing

The Top 28 Marketing Podcasts for Entrepreneurs

Learn everything you need to know about marketing, growth and entrepreneurship.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>Entrepreneur has an affiliate partnership with Hurdlr so we may get a share of the revenue from your purchase.</i><p>Ralph Waldo Emerson once said, “If we encounter a …

Marketing

How the Instagram Algorithm Works in 2018: Everything You Need to Know

<i>Too busy to read? Just click the play button below to listen to Hailley and Brian discuss the Instagram algorithm on our podcast.</i><p>How <i>exactly</i> does the …

Social Media

3 Ways to Use Snapchat for Marketing

Snapchat is a fully established platform, but it's not overcrowded yet.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.<p>Back in the 1990s, it was …

Marketing

Dovetale wants to let brands of any size use influencer marketing

Influencer marketing is red-hot right now. Whether you realize it or not, a material percentage of your Instagram feed today is probably content posted by people getting paid….a lot. It’s not unheard of for the platform’s most popular accounts to get paid over $100,000 per post, and major brands …

Public Relations

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent. When AdWords started getting traction, …

Marketing

'Net Features Daily Weblog at Website Magazine

Road Bikes

How to Build Your Business by Connecting with Influencers on Twitter

Twitter is a great tool for expanding your network.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Every business owner seeks to boost their market share and find new audiences for our products and services -- it’s how we stay profitable. One of the best ways to reach new …

Social Media

The Right IDEA: How to Practice IDEA Communication and Keep Your Audience Engaged

You can't completely avoid all aspects of promotion in content, but you can create guidelines around the ways you communicate and the content you distribute to make sure you're providing value.<p>The world of online content has been poisoned. Banner ads punch you in the face at every site you visit, …

5 Top Tax Hacks for Entrepreneurs

Get the most out of your return this tax season.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Another New Year, another tax season. Like many who are self-employed, you may be doing the mental math before you’ve even filed in an attempt to deduce whether you’ll get a refund or owe …

Retirement

The RetroBlox Wants To Be A Virtual Console For All Of Your Old Games

There’s no shortage of third-party retro gaming consoles promising all sorts of advantages over their proprietary predecessors, but the RetroBlox …

19 Ingenious Design Books to Inspire You in 2017

• Author: Margaret Rhodes. Margaret Rhodes Design<br>• Date of Publication: 01.01.17. 01.01.17<br>• Time of Publication: 7:00 am. 7:00 am<p>The best design books have …

The 10 Most Watched Ads on YouTube in 2016

Gaming spots and Super Bowl commercials racked up massive view counts on YouTube in 2016, accounting for six of the 10 slots on Adweek and Google's …

6 documentaries on Netflix that will make you smarter

The reason these are the best of Netflix's many "brainy" entries is they all share a multifaceted approach — looking at the economics, social, and cultural angles of each problem while also keeping us tied to a single, compelling narrative.<p>Six incredible, stimulating documentaries, all streaming on …

Streaming

The New Era Of Advertising: What Agencies And Clients Must Do Differently To Succeed

The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising agencies. The era of “Mad Men,” where advertisers primarily focused on TV, radio, and print advertising is gone. In its place are specialists who focus on social media, digital …

Mad Men

10 Digital Marketing Tactics that have Stood the Test of Time

While many businesses get tied up with trying to crack social media as their current tool of choice, there are plenty of old school digital marketing …

Marketing

Netflix To Stream Second Season Of 'Knights Of Sidonia'

Following the success of the first season of Knights of Sidonia, Netflix has picked up the second season to be aired in July.<p>Set in the far off future, it covers the remnants of humanity traveling across the stars in the massive generational starship called the Sidonia as they try to escape the …

5 Ways Successful Entrepreneurs Think Differently

There are many traits that make for strong business owners, but one thing they all have in common is the way they think.<p>When it comes to owning a business, there are two types of people: those who make it and those who don't. And to the surprise of many, it's not always the most skilled or talented …

Success

11 Vital Books for First-Time Entrepreneurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From 2011 to 2013, I read 197 books. I read about history, physics, science, health, world travel, space exploration, the ocean, fitness and mathematics. I read bestsellers, classics and unknown authors. However, the underlying foundation …

Want to License an Idea? Avoid These 5 Industries

They're among the most challenging to license an idea to.<p>I have been licensing my own ideas for more than 30 years. For the past 13 years, I've been teaching others how to license theirs. Some industries have embraced open innovation with outstretched arms. They want and need our ideas. Others have …

How Smart Startups Win At SXSW Interactive

Each March the global tech community comes together to share, learn, and celebrate technology at South-By-South-West-Interactive (SXSWi), Austin Texas’ signature tech event. The Internet, mobile devices, wearables, Internet Of Things (IOT), and thousands of tech related subjects are shared, …

10 apps that will make your life infinitely easier

We get by with a little help from our apps.<p>From smartphone apps that help get you places to those that remind you about morning meetings to those …

Writing Your Way to the Top of Search and Social Results

Search and social media writing – we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources …

The 101 Best Social Media Tools (Free & Premium) For 2014

Over the past several months I’ve collected a ton of Internet tools that are useful for bloggers and marketers in my Evernote. I’ve organized all of …

Three Killer Strategies For Creating Content That Gets Noticed

While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93% of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material comes from …

The 10 things in advertising you need to know today

<b>1. Facebook is reportedly in talks with The New York Times, BuzzFeed, and National Geographic to get them to publish content direct to its platform.</b> The idea is that content would load quicker than external links, but it comes with the caveats of data and ad revenue sharing.<p><b>2. Twitter is testing a</b> …

Advertising