alexandra

149 Added | 2 Magazines | 67 Likes | 279 Following | 95 Followers | @alexmariesaav | Lima Peru, philanthropist, Starbucks addict, and Social Media Consultant. IG: alexmariesaav

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.<p>If you …

Marketing

6 Effective Strategies to Take Your Blog to the Next Level | Inc.com

If you've been blogging for a while, it's easy to produce content on autopilot. And that's a surefire way to fall into a blogging rut.<p>It's also bad news for your business, because when your blog stalls you lose out on opportunities to grow your audience, build your brand, and attract new customers. …

Marketing

33 Actionable Tips to Build a Memorable Online Brand

“If you’re not on the internet. You don’t exist.”<p>Seth Godin said that – or maybe it was Winston Churchill? Whoever it was, they had a point. …

Inside Forbes’ lean approach to creating stories for social media

With social platforms sending only a piddling amount of revenue back to publishers, some media companies are rethinking the idea of hiring costly …

Public Relations

5 Social Influencer Predictions to Help Nonprofits Fundraise

Social influencers have the potential to greatly benefit nonprofit causes. Influencers can rally their followers in support of a cause, spread …

9 principles of psychology for powerful marketing campaigns | Articles | Marketing

<i>This article was originally published on PR Daily in February 2016.</i> <br>Marketers are in a new world.<p>They have to spend time learning the most current …

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to …

Marketing

7 Brands That Are Killing It on Snapchat

Sure, snaps are a mainstay of younger consumers. But that hasn't stopped brands from jumping on board, sometimes with crazy-cool results.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Some brands may steer clear of Snapchat because it's more popular with a younger demographic. But …

Snapchat

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.I’ve been …

Marketing

LinkedIn Just Stole an Idea From Facebook - And it's Tremendous | Inc.com

LinkedIn just channeled its inner Facebook, making a move to leverage more of its users' personal data so marketers can connect and engage in a more personalized fashion.<p>"Today, we're excited to announce the launch of PYLON for LinkedIn Engagement Insights, a reporting API solution ... that lets …

Marketing

10 Ways to Market Your Business Online for $500

You won't worry that your budget isn't big enough when you know how to squeeze the most from every buck.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that …

Marketing

60,000 Visitors and Counting: How to Double Your Traffic With Infographics

According to WebDAM, the human brain processes visual data <i>60,000 times faster than text</i>. And, there’s more: <i>65% of your audience are visual learners</i>. …

Infographics

5 Free Graphic Design Tools To Create Your Own Visuals in 2017

Why would you pay a design agency upwards of $5,000 for one graphic design, when you can create your own visuals for next to nothing?<p>Many startups and new entrepreneurs understand the value of using visuals in their marketing strategy, but how many people are actually going to throw five grand at a …

Infographics

Why I'm Slowly Leaving Wordpress To Blog At Medium

Hmm, how do I put this?<p>I'm in love with a platform called Medium.<p><b>What's Medium?</b><p>It's kind of like a mash-up of Twitter and Wordpress, where you can import stories, write stories, and follow other writers you enjoyed reading. The best part is, it's taking off.<p>VentureBeat reported a month ago that …

Mashups

Content Marketing vs Native Advertising Which one is More Socially Effective?

Digital Distinctions<p>Both content marketing and native advertising have been generating lots of buzz from businesses, but their methods are very …

How to transform your word-of-mouth marketing strategy

Once upon a time, it was fine for brand managers of large, multi-location organizations to deliver great products and services, then cross their …

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's …

Marketing

India just fired up the world’s largest solar plant to power 150,000 homes

Things are heating up in India, where one of the world’s top polluting countries has unveiled the world’s largest solar power plant. The 648-megawatt …

Facebook COO Sheryl Sandberg Is Giving $100 Million in Stock to Charity

Sheryl Sandberg is transferring $100 million of her Facebook stock holdings to a fund for charitable causes.<p>According to her latest filings with the …

Sheryl Sandberg

25 Content Marketing Tools to Grow Your Brand

Content marketing is hot right now.<p>And with good reason. Marketers and brands today need to understand how to promote their content to grow traffic, …

5 Daily Habits That Will Boost Your Social Media Following

Got tricks up your sleeve? Now you do.<p>Small bootstrapped startups all over the U.S. are leveraging their social media networks to compete with Fortune 500s, and you can too. Here are a few secrets behind how I grew my LinkedIn following to over 40,000 in three months.<p>With these five tips, your …

Selling

Why Don't Millennials Support Capitalism? 5 Young Founders on the New Rules of Business Success | Inc.com

How do millennials feel about the current state of the U.S. economy and the system behind it? According to a recent study conducted by Harvard University, which polled young adults between the ages of 18 and 29, not so good: 51 percent of survey respondents said they do not support capitalism, and …

Entrepreneurship

AP Style alert: Don't capitalize internet and web anymore

Associated Press editors announced a new stylebook change Saturday ahead of a session at the annual American Copy Editors Society's conference — the …

Oxford University Press

Prove Your Company’s Worth Through Email Marketing

<i>Email continues to be an effective way to reach your customers and delight them with great content. But how do you toe the line between being spammy</i> …

Instagram will start showing posts out of order, like Facebook

Instagram is testing a more personalized feed for its users, the company said today. The reorganized feed relies on an algorithm to sort images and videos based on what users are likely to be most interested in. The social media platform currently organizes posts from newest to oldest, which often …

InterAct

The Ultimate Guide to Marketing Your Twitter Event

If your brand or company is active on Twitter, you’ve probably come across a series of tweets on your timeline with a specific hashtag. These usually …

How to Create & Use Custom Snapchat Geofilters For Your Brand or Business

Snapchat has recently allowed businesses to create custom on demand geofilters! This is a great opportunity for brands to surprise and delight guest …

How Facebook's Social Network For Work Will Change Business

Technically speaking, Facebook at Work, a social network for the workplace, isn’t an official product yet. But that’s likely to change within “coming …

Project Management