Alex

32 Added | 2 Magazines | 17 Likes | 11 Following | 6 Followers | @alexjh86 | Keep up with Alex on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex”

8 Ways to Ace a Second Job Interview

You’re feeling great after your first interview for a job with a prospective employer and you’re told to expect a call back from human resources …

15 Interviewing Tips That Convert to Job Offers

One of the philosophies that our recruiters adhere to is that if, as a candidate, you’re going to attend an interview, you might as well perform at 110% during the meeting. Regardless of the individuals whom you’re interviewing with or the level of job you’re pursuing, the recruiting team at KAS …

Employment

5 habilidades imprescindibles de un mercadólogo actual

<b>México.-</b> El mundo está cambiando y también las <b>habilidades</b> y <b>conocimientos</b> que se espera de los <b>profesionistas</b>, y el caso de los <b>mercadólogos</b> no es la …

8 Outstanding Google Tools You May Not Know About | Inc.com

Lately, I've been hearing about this little company called Google. Personally, I think there's a chance that they'll actually make something of themselves. Call me crazy.<p>While approximately 101 percent of this article's readers routinely use Google to find everything from business plan templates to …

Amazon Web Services

Three Steps To Turning Customers Into Brand Ambassadors

I work with a lot of solo-preneurs and small business owners who are mystified by branding but are determined to become strong brands in their fields. To simplify branding, I use my easy but powerful 3E continuum.<p>The strongest brands rely on stakeholders who actively build the brand. Turning …

American Airlines

36 Visual Content Creation Tools the Pros Can't Live Without

Are you wanting to create more visual content but don’t know where to start?I asked 19 visual social media experts about their favourite, go-to, can’t-live-without visual content tools. What follows is their best of the best picks - all 36, and quotes about their favourites.<p>Want more detail? Click …

How to Use Pinterest for Business: “Getting Started” Guide for Beginners

FACT: the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.FACT: the average Pinterest user spends 14.2 minutes pinning every …

Infographics

5 Big Company Branding Strategies Any Business Can Utilize

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in building their brands?<p>Sure, you’ve got other demands on your time. Brand building may seem relatively …

Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first week of January, we made a New Year’s resolution to write a marketing plan for the year, and we’re going to stick with it. This set of articles will help you follow a deliberate series of inputs that will complete your plan for …

Marketing

Cómo hacer una campaña de Inbound Marketing y no morir en el intento

Ahora que ya sabes qué es el Inbound Marketing, te contamos cómo desarrollar una campaña en cinco pasos.<p>El Inbound Marketing o marketing de atracción …

15 Must-Have Marketing Tools for 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?<p>If you …

Marketing

Logra tus metas con los ANTI-propósitos de año nuevo

Sorprendentemente, nos acercamos cada vez más a esos últimos instantes del año, pensando ya en un bien merecido descanso y comenzando a percatarnos …

¿Eres mercadólogo?: 7 propósitos de año nuevo

<b>México, D.F.-.</b> El inicio de un nuevo año está a la vuelta de la esquina, con lo que la época de plantearse nuevas metas y retos a superar también se …

Las 4 tendencias de marketing más destacadas para 2015

2014 fue un año en el que la gran mayoría de las marcas experimentaron cambios a nivel estratégico para hacer frente a un consumidor cambiante, …

How Different Colors Are Convincing You To Buy Things

Have you ever thought about the effect the color of your landing page has on your users? With the average time on page decreasing from year to year (now 2.4 seconds), we have a limited amount of time to "convince" users to stay on our site. Images and colors are processed much quicker than words …

Color Wheel

7 Things Successful People Always Do Before Breakfast | Inc.com

The last time I checked, there are still only 24 hours in a day. One thing really successful people do is to squeeze the most out of those 24 hours as they can. For most of us, this means setting the alarm clock a little earlier each day, and getting a lot more done before we head off to the …

Success

44 Apps That Turn Your Smartphone Into a Productivity Powerhouse (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s mobile landscape, where unfocused pedestrians regularly walk into walls and a majority of Americans prize their beloved gadgets above sex, smartphones have come to serve for many as dangerous agents of distraction. But when …

Apps

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

Así será el director de marketing del futuro

La escuela de negocios Foxize School ha reunido en un eBook colaborativo y gratuito las opiniones de 38 expertos del sector sobre cómo creen que será …

Why Marketing Needs To Get Serious About Customer Success

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.<p>As we argued in our last …

Los términos de marketing online más populares de 2014

Yahoo ha identificado los términos más mencionados en las conversaciones entre los profesionales del sector de la publicidad y el marketing durante …

Facebook

Despite the fact that content marketing has become increasingly popular among B2B companies over the past year, only 44% have a documented content …

TOMS Founder: 'Focus on Your Passion. Nothing Else Matters.'

As founder and chief shoe giver at TOMS, a retail company with a mission of social entrepreneurship -- Blake Mycoskie launched his company eight years ago intent on giving back. The premise of TOMS was simple: For every purchased pair of shoes another pair would be donated to children in need in 60 …

Entrepreneurship

The 10 Things In Advertising You Need To Know Today

<b>1. Take a look at Business Insider's 10 favorite ads of 2014.</b> We won't ruin the surprise, but the theme linking all our rankings is that marketers this year are starting to harness social media to improve the reach and effectiveness of their campaigns.<p><b>2. Take our quiz and try to identify these 11</b> …

Advertising

3 Ways Marketers Can Stay Informed And Inspired

Looking for entertaining ways to stay up on industry trends? Try these tips.<p>As a speaker, author, and consultant, I am constantly pulled in a million different directions. With so much on my plate on any given day, it would be easy to get caught up in the minutia of running a business, which makes …

Marketing

You Have a Marketing Budget – Now What?

Setting a marketing budget for your business is only the first step toward success. Once you’ve determined how much you can afford to spend, you need …

Marketing

6 Mistakes Many Marketers Make Daily

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>It …

29 Charts & Stats on What Matters Most to Marketers Right Now

Catch up on what your peers are up to in this big roundup of the 2014 State of Inbound Marketing charts and stats.

Infographics

What Is Content Marketing? And Why You Need To Understand It!

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it …

Marketing

What Marketing Schools Should REALLY Be Teaching Students

When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, …