Alexis Kopikis

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How Treehouse's Company Mission Fuels Its Marketing - The Buffer Blog

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact.<p>Think Casey Neistat’s ‘Make It Count‘ …

Social Media

LTV Readings

<b>Launching Technology Ventures</b><p><i>Course Number 1755</i> <b><br>Senior Lecturers: Jeffrey Bussgang & Samuel Clemens</b> <br>Winter, Q3: 1.5 credits <b><br>Course Syllabus</b> <br>The course …

'It Had Never Been Done on Television Before': The Oral History of Breaking Bad

Creator Vince Gilligan, stars Bryan Cranston and Aaron Paul, and others reflect on how an offbeat show about a drug-dealing schoolteacher revolutionized television forever.<p>Television changed the night of January 20, 2008: <i>Breaking Bad</i>, a bold and singular drama about a downtrodden, dying high school …

TV

The Secret To Great Logos, From The Gurus Of Corporate Branding

“Symbols don’t make clear what you do; it makes it clear who you are.”<p>This year the inimitable branding firm Chermayeff Geismar & Haviv celebrates its 60th anniversary. Over the past six decades, these godfathers of corporate graphic design created logos for PBS, MoMA, PanAm, NBC, Chase, and more. …

Teeth straightening startup Candid raises $15 million from Greycroft, Bessemer and others

Candid, the dental startup that aims to straighten your teeth for less than the cost of braces and Invisalign, recently raised a $15 million Series A round led by Greycroft Partners, Bessemer Venture Partners, e.ventures and some existing investors.<p>The plan is to use the funding to beef up Candid’s …

Swag.com — quality promotional products.

Meural’s upgraded Canvas is a surprisingly awesome showcase for art

Meural’s second-generation Canvas digital art display is now available, and I’ve been testing one out for the past couple of weeks to see how it stacks up. This is my first experience with any kind of digital canvas product, and I have to admit I had very low expectations going into it – but the …

Toxic VC and the marginal-dollar problem

Eric Paley Contributor<p>Eric Paley is a managing partner at Founder Collective.<p>More posts by this contributor:<p>When venture capital becomes vanity capital<br>• The plague of rationalization<p>Venture capital should come with a warning label. In our experience, VC kills more startups than slow customer …

How to build a billion dollar digital marketplace – examples from Uber, eBay, Craigslist, and more

<b>Marketplaces are easily underestimated</b><br>When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, …

You'll Be Able to See All 47 National Parks Along This Insane Road Trip

Start packing.<p>We already know the most efficient and sight-packed route to drive to see all the continental states, but what if you only wanted to focus on seeing the most beautiful nature in America? A map for that exists now too.<p>Randy Olson, senior data scientist at the University of …

VIDEO | This Abandoned Naval Factory Has Been Reborn As A New Creative Hub | Fast Company

In Brooklyn's Navy Yard, in a building once used to assemble ships, lives the collaborative workspace New Lab. The 84 sq ft space is home to some of New York's most innovative entrepreneurs in robotics, AI, and urban tech and offers a 24-hour prototyping lab.

Venture capital is headed for a ‘huge, rude awakening’

Social Capital CEO Chamath Palihapitiya says if they want to survive, investors need to seek out a deep, operational understanding of their businesses.<p>Investment firm Social Capital has filed with the SEC to create an alternative to banks for companies that want to go public. And according to its …

This teen inspired a major Anaheim hotel to make stays a little easier for those with autism

On top of the usual luggage for four, the Behuras pack extra things for 10-year-old Maximillian.<p>Special food, easy-to use plates and utensils, …

Solve escorts you through the airport like a VIP

The<p>walksprint from your arrival gate to customs is no fun. As a traveler you usually have no idea how long the customs line is going to be, and you could end up being stuck waiting for hours depending on the airport and time of day.<p>But now there’s an (easily accessible) solution. Meet Solve, the …

Google Photos adds smarter sharing, suggestions and shared libraries

Google today will begin rolling out new sharing functionality in Google Photos, first unveiled at the company’s I/O developer conference in May. Specifically, it’s launching the AI-powered Suggested Sharing feature along with Shared Libraries, both of which are designed to make the Google Photos …

Google Photos

Acquired.io launches with $2M funding to take the grunt work out of user acquisition

Acquired.io launches today with a funding round of $2M. Founded by the team behind AppScotch (acquired by App Annie), they claim to be taking the grunt work out of user acquisition. It allows publishers to manage user acquisition channels from a single place and also help them discover new ones.<p>The …

Company builder Entrepreneur First hires ex-Yahoo and Googler as new London head

In a recent conversation I had with a London VC, the topic of Entrepreneur First came up, as we compared notes on how far the company builder has come since its early days when the jury was well and truly out.<p>“What people need to remember,” said the VC, “is EF has been a startup themselves”. The …

10 new web design tools for June

This month Brad Frost unveils his guide to making a successful style guide, presentation tool LiveSlides is getting a lot of attention, and Google …

Greenlight raises $7.5 million so parents can provide a smart debit card to their kids

Back when I was a kid, my parents gave me cash as part of my allowance or whenever I ever needed to make a purchase at the mall. But these days, who uses cash or has it lying around?<p>For parents today, a company called Greenlight is offering a smart debit card that can be given to their kids, …

The meeting that showed me the truth about VCs

Tomer Dean Contributor<p>Tomer Dean is a serial tech entrepreneur currently based in Tel Aviv. He is co-founder and CEO of Bllush.<p>I recently had a meeting with a well-known Israeli startup investor. The talk somehow pivoted from my seed-seeking startup into talking about the macro view of venture …

This Entrepreneur A/B Tested Her Clothes to Combat Sexism

Kathryn Minshew is a female co­founder and CEO of The Muse, a popular online job search destination for millennials. She doesn’t have a technical …

The state of influencer marketing

As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how …

Lessons from history’s great innovators that you should never forget

I spend a lot of time reading about entrepreneurship and innovation because I admire people who take sensible but daring risks. I want to be more …

12 Lessons From The 100 Most Creative People Of 2017

These innovative leaders are changing the world through their work in tech, fashion, food, entertainment, and more.<p>As a journalist, maintaining a healthy level of skepticism is a requirement. Sources routinely put their own actions in the best possible light, while undercutting the activities of …

Google Material Design Lead shares origin story of the company’s design vision

Rich Fulcher is the head of Material Design UX and Engineering at Google. In our fourteenth episode, we talk about how Material Design was built, how to create your own design language within your company, and why strong culture plays a critical role in the design process.<p>When Larry Page returned …

Our favorite startups from 500 Startups’ 20th class

41 startups graced the stage at 500 Startups’ 20th demo day at the Parc55 hotel in downtown San Francisco. The event came complete with mascots, a summer of love theme and a diverse array of early-stage companies.<p>This time around, 500 focused in heavily on health startups. A number of the founders …

Snapchat has almost as many teens as Facebook, despite being an eighth of its size

It’s not the size of the social media app.<p>Snapchat’s narrative has consistently been one of quality over quantity.<p>Unlike Facebook, it isn’t aiming to sign up the whole world, but rather those in developed nations with expensive smartphones. Instead of focusing on huge subscriber numbers, Snapchat …